University of Houston, 4333 University Drive, Houston TX 77204-2000, (713) 743-1050.
© 2013 University of Houston. All rights reserved.
| Title | Houstonian, 1989 |
| Contributor (LCNAF) |
|
| Date | 1989 |
| Description | This edition of the Houstonian, published by the students of the university in 1989, is the official yearbook of the University of Houston. |
| Subject.Topical (LCSH) |
|
| Subject.Name (LCNAF) |
|
| Subject.Geographic (TGN) |
|
| Genre (AAT) |
|
| Language | English |
| Type (DCMI) |
|
| Original Item Location | LD2281.H745 H6 v. 55 1989 |
| Original Item URL | http://library.uh.edu/record=b1158762~S11 |
| Digital Collection | Houstonian Yearbook Collection |
| Digital Collection URL | http://digital.lib.uh.edu/collection/yearb |
| Repository | Special Collections, University of Houston Libraries |
| Repository URL | http://info.lib.uh.edu/about/campus-libraries-collections/special-collections |
| Use and Reproduction | In Copyright |
| File Name | index.cpd |
| Title | Organizations |
| Format (IMT) |
|
| File Name | yearb_1989_113.jpg |
| Transcript | A clever marketing idea is presented by Julia Pena, Rhonda Grant, Sandy Bartkowiak, Monika Leal, Michell Adam, Crystal Parsons. AMA Photo. PARTICIPATION Increased membership strengthens AMA Success in reaching goals, the hope of every organization. The American Marketing Association achieved this success, due in large part to their board of directors and the increased skills of a larger than normal membership. Meetings were scheduled on a bi-weekly basis and were formatted to increase professionalism. Each meeting included AMA business, a professional speaker, and socializing. To better meet the needs of AMA members, the speakers addressed entry level positions in their copmanies and how college graduates could become more attractive to them. Partial sponsorship of students increased attendance at professional chapter monthly meetings. The chapter president also attended the board meetings to inform the board of collegiate activities. This involvement served to strengthen an already strong relationship and thus improve the position of AMA at UH. Seven members went to Texas A&M as delegates to the Southern Regional Conference. Active Participation in the costume contest won them the funniest costume award. Also awarded to the delegates was a ribbon for "Most Respected Chapter/* As usual, AMA had a leading role in the Annual College of Business Careers Day. They targeted graduating business students and unde- clared majors with information about business career opportunities. AMA was responsible for all marketing- related activities and two of the panels in the job fair. Kathy Whitmire, for the first time ever, rec- ognized Marketing Week with a proclamation. In their third year of participation, AMA worked in conjunction with the Houston AMA Professional Chapter, local business representatives, and the Houston High School Mentorship program. The theme, "Houston..Our People, Our Business, Our Future," made inviting high school students an appropriate means of re- flecting the future of Houston. Membership was higher than average, with the large number (115) of members attributed to intense promotion. Mass distribution of brochures, flyers, bookmarks, applications, and other items made awareness increase and promoted the benefits and activities of AMA. On a final note, AMA had a monthly newsletter called the AMAgram which they sent to members, faculty, and professional board members. The publication was open to submissions and recoginzed and highlighted the events of the year. ► Mona Arnold 124 ■ Organizations |