Title | Houstonian, 1968 |
Contributor (LCNAF) |
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Date | 1968 |
Description | This edition of the Houstonian, published by the students of the university in 1968, is the official yearbook of the University of Houston. |
Subject.Topical (LCSH) |
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Subject.Name (LCNAF) |
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Subject.Geographic (TGN) |
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Genre (AAT) |
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Language | English |
Type (DCMI) |
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Original Item Location | LD2281.H745 H6 v. 34 1968 |
Original Item URL | http://library.uh.edu/record=b1158762~S11 |
Digital Collection | Houstonian Yearbook Collection |
Digital Collection URL | http://digital.lib.uh.edu/collection/yearb |
Repository | Special Collections, University of Houston Libraries |
Repository URL | http://info.lib.uh.edu/about/campus-libraries-collections/special-collections |
Use and Reproduction | In Copyright |
File Name | index.cpd |
Title | Organizations |
Format (IMT) |
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File Name | yearb_1968_315.jpg |
Transcript | Advertising Women Learn Through Participation Providing an opportunity for extracurricular education in the field of advertising is just one of the functions of Gamma Alpha Chi, women's advertising fraternity. To help achieve this aim, GAX annually co-sponsors the Miss Advertising Contest with Alpha Delta Sigma and contributes to the production and sale of the student directory with three other organizations. GAX and ADS also co-sponsored an ad seminar which featured John Hershey with the Leo Burnett Ad Agency of Chicago. Another aim of GAX is to provide student members with contacts in the professional field. This year GAX participated in the Houston Ad Forum held at the Shamrock Hotel and attended the Southwestern Regional Convention held at the Towers Hotel. A final aim of GAX is to give honor and recognition for outstanding work contributed by its members. Each year the chapter presents the Outstanding Member and Outstanding Pledge Awards. Patt Bronson introduces Mrs. Lou Letz, GAX national vice-president to rushees. OFFICERS: Rose MacKenzie, vice-president; Cha Cha Foxhall, treasurer; Isabel Vestal, adviser; Patt Bronson, president; Elaine Kiibler, secretary; Diana Archer, assistant pledge trainer. 403 |