22 Montrose Voice / May 14,1982
ATCO PEST CONTROL
■ Roaches ■ Beetles
■ Ants ■ Moths
■ Fleas ■ Rats
■ Ticks ■ Mice
We feature the lowest
prices in Houston, plus
/;' Wk |K
the best service
Starting this Friday
KILLING ME SOFTLY
fC 527 07-2 __6l L6U1-1ANA .V H6__t„N
to the VOICE!
All over Houston each week, thousands of gay
readers now pick the MONTROSE VOICE as their first
In fact, the "Newspaper of Montrose" is now one of
the largest gay newspapers in the country.
This is even more significant when you consider
that the VOICE is not nationwide, not statewide. The
VOICE is just Houston.
The MONTROSE VOICE distributes 7000 copies each
week—all in Houston—that get into the hands of an
estimated 18,800 readers. In fact, the VOICE'S Houston distribution is nearly twice that of our competitor.
To regular readers of the VOICE, our rapidly
exploding new popularity comes as no surprise. After
• Because the VOICE is just Houston, readers and
advertisers don't get lost or confused by ads from
• The VOICE is a professional news operation. We
investigate stories and state sources. News is serious
and we're serious about it.
• The VOICE has each week page after page of
news about gay Houston and Houston gay entertainment. Our competitor only devotes a few inches each
week to similar Houston material.
• The VOICE'S new sports page provides in depth
stories each week on the Montrose Sports
Association—including softball, bowling and volleyball. Our competitor devotes less than half as much
space each week to Montrose sports coverage.
• The VOICE covers national gay news and
presents in-depth national gay features each week, as
the VOICE subscribes to all six existing gay news
and feature services, including news from the International Gay News Agency and features from
Stonewall Features Syndicate. Our competitor subscribes to none of these services.
We've invite you
to turn to us too.
• The VOICE has award winning cartoonists,
including our own Max Angst (who is now syndicated nationwide), San Francisco's Gary Larson and
Austin's Ben Sargent (winner of the 1982 Pulitzer
Prize for Editorial Cartooning).
• The VOICE has the experience. Henry McClurg,
our publisher, has been producing newspapers in
Houston since 1973.
• There's no "thumbing" by news and advertising
in the VOICE. Most of our readers read each page,
page by page. And, most of our readers read the
VOICE at home, not hurriedly at the bars. At home
they've got the time to read the publication thoroughly.
• The VOICE has earned the respect of its readers.
They know if they read it in the VOICE, they can
• The VOICE circulates through over 70 major
Yes, Houston's turned to the VOICE in record
numbers. And as a reader or advertiser, we invite you
to turn to us too. We, as the only gay publication just
for Houston, would like to be YOUR first choice.
And even though we now out-circulate our competitor almost two-to-one in Houston, our advertising
rates are lower—much lower. New advertisers in the
VOICE, who are used to advertising in the other
publication, receive two big surprises:
• The results they receive with nearly twice the
Houston circulation they had been used to, and
• Their bill.
You see, quite simply, they'd been paying too much
for advertising and getting too little actual circulation in return.
•Figures are as estimated by MONTROSE VOICE Research, following an extensive six month
analysis, ending with the week of Feb. 26, 1982. THE VOICE GUARANTEES ITS CIRCULATION. If advertising sales people from any publication state different figures, ask for a
"sworn printers affidavit" The VOICE will gladly provide one. Do not be confused by the
terms "readership" and "circulation." "Circulation" means the actual number of copies.
"Readership" means the number of readers, usually a figure 2.8(an industry standard) times
the circulation figure, since an average single copy will end up being read by more than one
5719 Kirby/Suite 20
Houston, TX 77005
Round trip air from Houston
round trip transfers
airport/hotel, hotel, tax, choice
ARTHURSHAFMAN INT L LTD
The smash Broadway hit!
■•I RECOMMEND lTt'
ALL TICKETS RESERVED: Il h, lOK i,„
Tues., Wed., Thurs. ■ BPM - $13, $11. & $9.
Fri SPM, Sit - 'IPM & 10PM S1S, St J, S11
Sun IPM _. 8PM ■ $13, $11, A Vi j>^
For VISA or MC ( Al 1: 71l-.22 -24ti_ _____
TICKETS AVAILABLE Al: The Tower Theatre Box
(rtln i- .iricl .ill In ketrtusler oulli'ts I riti-rt.iimiM'r,1 Hi
imifxi'is -jliif (1.1, 1)1 shun mill Sutler I lo J V Jlldhlllh
Call for consignment information
Open 11-6 daily except Sunday