8 MONTROSE VOICE/DECEMBER 20, 1985
to the Montrose
Changes at the Montrose Voice
In order to better serve the Montrose business community,
the Newspaper of Montrose™ announces the following
EFFECTIVE IMMEDIATELY ...
• Next Day Proof Service on All Display Ads
24 hours (including weekends) after you give your ad copy to your personal Voice Sates Representative (either at our office or at your office), we'll
deliver to you at your office a "proof."
• Camera-Ready Ads for Other Publications
If you are also running the ad with another publication, we can provide the
other publication with your camera-ready ad (and save you their production
charges). At the same time we furnish a proof to you, and after you approve, we
can rush a camera-ready copy to any other publication in town. We will even
make copy and size changes necessary for the other publication's format.
• No Charge for Art Work through Christmas
Ho! Ho! Ho! Through the end of the year, the Voice is not charging for artwork, halftones, typesetting or pasteup. You pay only for space, color (if desired)
and special placement (if desired). And that includes artwork, typesetting, etc..
for ads we produce for you for other publications.
• New Sizzling Artists
We now have more artists and more art services available than ever. Leave it
to us to match your need with the right graphics—with the proof in the "proof."
• New Columns and Features
You've already noticed it in recent weeks. The Montrose Voice is brimming
with indepth investigative-style articles. And they'll continue.
Our new "Montrose Crossword Puzzle," an exclusive puzzle with special
words and clues relating to Montrose and Houston's gay community, is returning.
(This popular feature originally appeared in the Voice in 1981.) Sponsorship of
this feature is available.
Other new columns will begin in the next few issues and revolvearound(l)
antiques (Montrose is the antique shop capital of the Southwest), (2) cars (after
all, we are a newspaper and what's a newspaper without an auto section), (3)
operating a small business (Montrose is also the small business, or entrepreneurial, heart of Houston), and (3) travel (not your normal travel column you find
in the dailies, which seem to be mostly written for little old ladies, but one written
especially for the interests of our liberated readers).
Businesses and business services which appeal to these specific areas can
have their ads placed in that section without a special placement charge.
EFFECTIVE FIRST ISSUE OF 1986 (RELEASED JAN. 3)
• Local Rate Schedule Eight
This will be a more complicated schedule than our current one, in effect
since October 1984. (These "complications" reward advertisers for loyalty and
frequency.) Our new rate structure will follow formulas used by mainstream
newspapers The changes include:
1 Year's contract. If your business is such where you can reserve your
advertising space through a year (or even a few months), we can offer you our
most favorable rates. By indicating your space requirements ahead, we can better
plan our issues. We'll reward you handsomely for that convenience.
2. "Advertisment Averaging.'' If you don't want to plan your ads ahead of
time—or you prefer not to sign a contract—we can still grant you a very favorable
rate by looking at your past advertising in the Voice. Each display ad you've
placed in the last 12 months lowers you into a reduced rate level for your present
advertising. And its cumulative, revised weekly. Example: any ad you place today
helps get you a lower rate for any ad you place through a year from today.
• New Higher Press Run
The Montrose Voice will increase its weekly press run from 10,000 copies to
12,000 copies (a 20% increase). This should increase our estimated readership
from about 27,000 people weekly to about 33.000 people weekly. (Even at an
estimated 27,000 Houston readers weekly, the Voice is already thousands ahead
of the other two gay publications.)
• Regional Combination Rates
Beginning in January, the Voice will offer regional combination rates with
other gay community publications elsewhere in Texas plus New Orleans. If you
have a major campaign that needs regional exposure, we can place you in several
local publications guaranteed to saturate the major markets of our region.
• New Features, Community Involvement
The Montrose Voice has over the past 5 years taken the lead among gay
community publications for community involvement We are part of the Montrose
neighborhood and we work very hard to see that Montrose is a growing, vibrant,
healthy area of the city.
1. We will continue to cover and promote the worthwhile activities of community organizations
2. We will continue to make financial contributions to many groups
3. We will continue to be politically active and endorse level-headed, non-
reactionary, human-rights-oriented candidates.
4. And we will continue to join and be active in our community's varied
social, political, medical, business, religious and sports organizations
No one has a greater interest in
you and Montrose than
you and the Montrose Voice.
Fire Causes Minimal
Damage at Jim's Gym
A midaftemoon fire on Friday, Dec. 13, forced a Montrose health facility to close.
Jim's Gym, 607 Westheimer, received minimal damage from the electrical fire
which began in the attic.
Anticipating new city permits, the gym scheduled itself to reopen Dec. 19.
Can Johnnie Ray Rousseau, a
22-year-old black gay aspiring
nightclub singer, find happiness
with Keith Keller, a six-foot-two
blond bisexual football jock who
works in a bank? Will Johnnie
Ray's manager ever get him on
the Merv Griffin show? Who
was the lead singer of the
Shangri-las? And what about
Somewhere among the answers
to these and other silly questions, Larry Duplechan has written the story of a couple as different as - well, as black and
white. And it's as funny, and
sexy, and memorable, as any
love story you'll ever read.
EIGHT DAYS A WEEK
by Larry Duplechan
$6.95 in bookstores, or use this coupon to order by mail.
Enclosed is $7.50 (includes postage and handling] for one copy of Eight
Days a Week, by Larry Duplechan.
Alyson Publications, Dept. P-5, 40 Plympton St., Boston, MA 02118