of the Urban
The first national study ofthe urban gay
male population has been announced by
Avanti Communications, a California-
based firm associated with The Advocate.
For the first time detailed and extensive
demographic and consumer information
will be elicited on a nationwide basis, they
said. Eleven cities, including Houston,
were selected to be surveyed during
Other cities selected were Atlanta, Chicago, Dallas, Denver, Los Angeles, Miami,
New York, San Francisco, Seattle and
Peter Frisch, president of Avanti and
publisher of The Advocate, said, "For
years corporate America has been raising
its skeptical eyebrow at the prospect ofthe
existence of a gay segment of the market.
It is our intention to provide a definitive
body of information describing the gay
male urban population."
"Unfortunately, we have been unable to
devise an adequate methodology to conduct research of this nature into the lesbian community. It is just simply less
visible and thus almost impossible to survey," he said.
The research is being executed and
supervised for Avanti by the Los Angeles
research firm of Walker & Struman
Research who will also perform the data
processing and analysis. Study results
will be marketed on a syndicated basis
and should be available in September,
Grin and Bear It
Pacific News Service
If a smile is your umbrella, it oculd also be
a pain in the neck.
Oral Surgeon Dr. Daniel Laskin says
smiling can overload your chin joint, causing something called—ready?—Temporomandibular joint disorder, a jawbreaking
word that translates into "a pain in the
He urges doctors to train patients to
change what he calls "unhealthy facial
As for those who have to smile a lot, like
flight attendants and politicians, they'll
just have to grin and bear it.
Lights Out for
Remember those little fireflies you used to
catch in a jar on summer nights?
Well, scientists at Cornell University
say they may hold the key to treating
heart disease, reports Science Digest.
The insects put out protective chemicals
resembling the heart-stimulating drugs
taken by cardiac patients.
While there's no plan yet for a firefly
heart potion, drug companies are reportedly studying the bugs for future medical
All You Need is
Next time you want to relax, try sitting in
a quiet room and repeating to yourself:
"love, love, love."
The Chicago Sun-Times says
researchers have found certain words
reduce stress, while others can shoot your
blood pressure right through the roof.
The researchers claim meditating 20
minutes a day on positive words like
"love," "sky," or "fly" can help prevent
heart attacks and ulcers.
But some negative words can give you
headaches and nausea. To be avoided:
i words like "vomit," "coronary," and "ice
August 20,1982 / Montrose Voice 7