June 24,1983 / Montrose Voice 7
Sexy Ads Stop, But
As anyone who's seen an ad for designer
jeans can tell you, sex seems to be taking
over Madison Avenue.
But researchers are warning that too
much steam in advertising can sometimes
backfire, reports Advertising Age.
They say sex may have "stopping
power"—it'll grab your attention—but it
doesn't necessarily sell anything.
Former Miami-of-Ohio Professor Bruce
Morrison tried out some seductive ads on
test subjects, and found that when people
were sexually aroused, "a sort of shock set
in—they looked at the ads but didn't
Women were more able to recall brand
names in highly sexy ads, but men often
couldn't even describe the ad, much less
In fact, Morrison says, a graduate student who assisted him confessed that he'd
had one sexy magazine ad posted in his
apartment wall for two months, and still
couldn't remember what it was for.
Given such findings, Morrison says, it's
not surprising that there are more ads
with nudity and sex in women's magazines like Vogue and Cosmopolitan, than
in male publications like Playboy.
You've Gone Too
It seems a man who kills his wife in Brazil
can getaway with murderifhedoesn'tlike
the way she's acting.
Eduardo Souza Rocha, according to Her
Say News Service, shot his wife six
times—allegedly because she was leaving
him for another man.
Hut there were other contributing factors. Souza claimed his wife smoked, drove
without a chaperone and wasn't always
home to greet him when he got off work.
A Brazilian jury agreed with Souza that
the killing was "a legitimate defense of his
honor," and gave him a two-year suspended sentence.
Rockets in Dallas?
The newly-elected mayor of Dallas has big
plans for the Big I). Millionaire businessman Starke Taylor wants to expand the
country's largest airport to open Dallas up
to export markets in China, Europe and
the Middle East.
But that's not enough for Taylor. He
wants his airport to be capable of serving
"We're getting into the rocket ship era,"
he is quoted in the New York Timnes,
explaining that the city has the room to
build a spaceport big enough to handle
traffic to and from the moon and beyond.
Taylor wants Dallas to grab the opportunity to "take one of those rockets and fly
to Japan or some long distance in a
Treatment is Better
A new Congressional study shows no one
treatement for alcoholism is better than
another, and that the most expensive
treatments are boosting the coat of medical care sky-high.
The study, done for the office of Technology Assessment and reported in the New
York Times, found that hospitalizing
alcoholics—the treatment most recommended by insurance companies—is "far
more expensive and not necessarily more
effective" than outpatient care.
Alcohol abuse, the study notes, may be
p to 15 percent of the
faith core bill.- A
The Cabaret that Specializes in Live Musical Revues
Coming July 14: "Swing'
Weekly Show Times:
Friday, 8:30 and 11:00 pm
Saturday, 8:30 and 11:00 pm
TICKETS AVAILABLE AT THE DOOR
APPEARING JUNE 27, 28, 29
1/2 Price Well
Ladies Night, 1/2 Price Well