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Montrose Voice, No. 139, June 24, 1983
File 008
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Montrose Voice, No. 139, June 24, 1983 - File 008. 1983-06-24. University of Houston Libraries. University of Houston Digital Library. Web. September 23, 2020. https://digital.lib.uh.edu/collection/montrose/item/1787/show/1761.

Disclaimer: This is a general citation for reference purposes. Please consult the most recent edition of your style manual for the proper formatting of the type of source you are citing. If the date given in the citation does not match the date on the digital item, use the more accurate date below the digital item.

(1983-06-24). Montrose Voice, No. 139, June 24, 1983 - File 008. Montrose Voice. University of Houston Libraries. Retrieved from https://digital.lib.uh.edu/collection/montrose/item/1787/show/1761

Disclaimer: This is a general citation for reference purposes. Please consult the most recent edition of your style manual for the proper formatting of the type of source you are citing. If the date given in the citation does not match the date on the digital item, use the more accurate date below the digital item.

Montrose Voice, No. 139, June 24, 1983 - File 008, 1983-06-24, Montrose Voice, University of Houston Libraries, accessed September 23, 2020, https://digital.lib.uh.edu/collection/montrose/item/1787/show/1761.

Disclaimer: This is a general citation for reference purposes. Please consult the most recent edition of your style manual for the proper formatting of the type of source you are citing. If the date given in the citation does not match the date on the digital item, use the more accurate date below the digital item.

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Compound Item Description
Title Montrose Voice, No. 139, June 24, 1983
Contributor
  • McClurg, Henry
Publisher Community Publishing Company
Date June 24, 1983
Language English
Subject
  • LGBTQ community
  • LGBTQ people
  • Gay liberation movement
Place
  • Houston, Texas
Genre
  • newspapers
Type
  • Text
Identifier OCLC: 22329406
Collection
  • University of Houston Libraries Special Collections
  • LGBT Research Collection
  • Montrose Voice
Rights In Copyright
Note This item was digitized from materials loaned by the Gulf Coast Archive and Museum (GCAM).
Item Description
Title File 008
Transcript June 24,1983 / Montrose Voice 7 Sexy Ads Stop, But Don't Sell As anyone who's seen an ad for designer jeans can tell you, sex seems to be taking over Madison Avenue. But researchers are warning that too much steam in advertising can sometimes backfire, reports Advertising Age. They say sex may have "stopping power"—it'll grab your attention—but it doesn't necessarily sell anything. Former Miami-of-Ohio Professor Bruce Morrison tried out some seductive ads on test subjects, and found that when people were sexually aroused, "a sort of shock set in—they looked at the ads but didn't remember them." Women were more able to recall brand names in highly sexy ads, but men often couldn't even describe the ad, much less the product. In fact, Morrison says, a graduate student who assisted him confessed that he'd had one sexy magazine ad posted in his apartment wall for two months, and still couldn't remember what it was for. Given such findings, Morrison says, it's not surprising that there are more ads with nudity and sex in women's magazines like Vogue and Cosmopolitan, than in male publications like Playboy. You've Gone Too Far, Baby It seems a man who kills his wife in Brazil can getaway with murderifhedoesn'tlike the way she's acting. Eduardo Souza Rocha, according to Her Say News Service, shot his wife six times—allegedly because she was leaving him for another man. Hut there were other contributing factors. Souza claimed his wife smoked, drove without a chaperone and wasn't always home to greet him when he got off work. A Brazilian jury agreed with Souza that the killing was "a legitimate defense of his honor," and gave him a two-year suspended sentence. Rockets in Dallas? The newly-elected mayor of Dallas has big plans for the Big I). Millionaire businessman Starke Taylor wants to expand the country's largest airport to open Dallas up to export markets in China, Europe and the Middle East. But that's not enough for Taylor. He wants his airport to be capable of serving space shuttles. "We're getting into the rocket ship era," he is quoted in the New York Timnes, explaining that the city has the room to build a spaceport big enough to handle traffic to and from the moon and beyond. Taylor wants Dallas to grab the opportunity to "take one of those rockets and fly to Japan or some long distance in a hurry." Alcoholism: Any Treatment is Better than None A new Congressional study shows no one treatement for alcoholism is better than another, and that the most expensive treatments are boosting the coat of medical care sky-high. The study, done for the office of Technology Assessment and reported in the New York Times, found that hospitalizing alcoholics—the treatment most recommended by insurance companies—is "far more expensive and not necessarily more effective" than outpatient care. Alcohol abuse, the study notes, may be p to 15 percent of the faith core bill.- A RIS_Ky BlJ§INfS§ The Cabaret that Specializes in Live Musical Revues PROUDLY PRESENTS i\o$ *** y>\S \0 % •Vs IB*1 ©^ i> ^ 3 vw \* Coming July 14: "Swing' Weekly Show Times: Thursday, 8:30pm Friday, 8:30 and 11:00 pm Saturday, 8:30 and 11:00 pm Sunday, 8:30pm TICKETS AVAILABLE AT THE DOOR 2700 Albany—528-3611 WESTHEIMER TUA-* FAIRVIEW 2700 ■ WELCH >■ CD o < m >- z < m < r- u, < o £T r- Z o 2 APPEARING JUNE 27, 28, 29 MICHELE LARIN Monday 1/2 Price Well Tuesday 50C Draft Wednesday Ladies Night, 1/2 Price Well
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