Keyword
in
Collection
Date
to
Marriott Corporation, 1976 Annual Report
Image 22
Citation
MLA
APA
Chicago/Turabian
Marriott International, Inc.. Marriott Corporation, 1976 Annual Report - Image 22. 1976. Hospitality Industry Archives, Conrad N. Hilton College of Hotel and Restaurant Management, University of Houston. University of Houston Digital Library. Web. July 4, 2020. https://digital.lib.uh.edu/collection/hiltonar/item/956/show/937.

Disclaimer: This is a general citation for reference purposes. Please consult the most recent edition of your style manual for the proper formatting of the type of source you are citing. If the date given in the citation does not match the date on the digital item, use the more accurate date below the digital item.

Marriott International, Inc.. (1976). Marriott Corporation, 1976 Annual Report - Image 22. Annual Reports from the Hospitality Industry Archives. Hospitality Industry Archives, Conrad N. Hilton College of Hotel and Restaurant Management, University of Houston. Retrieved from https://digital.lib.uh.edu/collection/hiltonar/item/956/show/937

Disclaimer: This is a general citation for reference purposes. Please consult the most recent edition of your style manual for the proper formatting of the type of source you are citing. If the date given in the citation does not match the date on the digital item, use the more accurate date below the digital item.

Marriott International, Inc., Marriott Corporation, 1976 Annual Report - Image 22, 1976, Annual Reports from the Hospitality Industry Archives, Hospitality Industry Archives, Conrad N. Hilton College of Hotel and Restaurant Management, University of Houston, accessed July 4, 2020, https://digital.lib.uh.edu/collection/hiltonar/item/956/show/937.

Disclaimer: This is a general citation for reference purposes. Please consult the most recent edition of your style manual for the proper formatting of the type of source you are citing. If the date given in the citation does not match the date on the digital item, use the more accurate date below the digital item.

URL
Embed Image
Compound Item Description
Title Marriott Corporation, 1976 Annual Report
Creator (LCNAF)
  • Marriott International, Inc.
Publisher Marriott International, Inc.
Date 1976
Description Marriott Corporation Annual Report for the 52 weeks ending on July 30, 1976.
Subject.Topical (LCSH)
  • Hospitality industry
  • Hotel management
  • Corporation reports
Subject.Name (LCNAF)
  • Marriott International, Inc.
Genre (AAT)
  • annual reports
  • business records
Language English
Type (DCMI)
  • Text
  • Image
Original Item Location Marriott Hotels Collection
Digital Collection Annual Reports from the Hospitality Industry Archives
Digital Collection URL http://digital.lib.uh.edu/collection/hiltonar
Repository Hospitality Industry Archives, Conrad N. Hilton College of Hotel and Restaurant Management, University of Houston
Repository URL http://www.uh.edu/hilton-college/About/hospitality-industry-archives
Use and Reproduction No Copyright - United States
File Name index.cpd
Item Description
Title Image 22
Format (IMT)
  • image/jpeg
File Name hiltonar_201609_047_022.jpg
Transcript Frederic V. Malek Senior Vice President Sun Line Cruises: Major Turn-Around in 76; Good Year Ahead Sun Line Cruises experienced a very significant turn-around in fiscal '76, reducing losses 80% after a difficult 1975. The division made a little money in the fourth quarter and finished the year with high occupancies and excellent prospects for the year ahead. The cruise market began to improve markedly during 1976 with a stronger domestic economy and a sharp gain in tourism to Greece. In addition, Sun Line was able to increase its share of both the Greek and Caribbean cruise markets by developing new and strengthened sales and marketing teams in the U.S. and Europe. We also repositioned our ships in the Caribbean and Mediterranean to better differentiate our product and to provide unique itineraries and ports of departure that are well suited to the advantages of our ships. Aggressive marketing promotions and positive sales incentives that should generate increased travel agent support and attract additional passengers have been implemented. And Sun Line has established strong alliances with the major travel wholesalers in the U.S. and Europe. We also have new financial and sales controls and reduced overhead costs. Among developments which should further improve results for fiscal '77 are an eight-month charter contract for the Stella Oceanis and a joint venture agreement with a strong local partner for the placement of our idle ship, the Stella Polaris. If the agreement is concluded, the Polaris will be used as a Marriott-managed hotel ship in the Middle East. And Sun Line will be relieved of carrying costs for that idle asset. The cruise ship division expects good profits for fiscal '77 and an even better year in fiscal '78. 20 Luxury Stella Solaris—cruising the Mediterranean