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Marriott Corporation, 1976 Annual Report
Image 11
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Marriott International, Inc.. Marriott Corporation, 1976 Annual Report - Image 11. 1976. Hospitality Industry Archives, Conrad N. Hilton College of Hotel and Restaurant Management, University of Houston. University of Houston Digital Library. Web. July 4, 2020. https://digital.lib.uh.edu/collection/hiltonar/item/956/show/926.

Disclaimer: This is a general citation for reference purposes. Please consult the most recent edition of your style manual for the proper formatting of the type of source you are citing. If the date given in the citation does not match the date on the digital item, use the more accurate date below the digital item.

Marriott International, Inc.. (1976). Marriott Corporation, 1976 Annual Report - Image 11. Annual Reports from the Hospitality Industry Archives. Hospitality Industry Archives, Conrad N. Hilton College of Hotel and Restaurant Management, University of Houston. Retrieved from https://digital.lib.uh.edu/collection/hiltonar/item/956/show/926

Disclaimer: This is a general citation for reference purposes. Please consult the most recent edition of your style manual for the proper formatting of the type of source you are citing. If the date given in the citation does not match the date on the digital item, use the more accurate date below the digital item.

Marriott International, Inc., Marriott Corporation, 1976 Annual Report - Image 11, 1976, Annual Reports from the Hospitality Industry Archives, Hospitality Industry Archives, Conrad N. Hilton College of Hotel and Restaurant Management, University of Houston, accessed July 4, 2020, https://digital.lib.uh.edu/collection/hiltonar/item/956/show/926.

Disclaimer: This is a general citation for reference purposes. Please consult the most recent edition of your style manual for the proper formatting of the type of source you are citing. If the date given in the citation does not match the date on the digital item, use the more accurate date below the digital item.

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Compound Item Description
Title Marriott Corporation, 1976 Annual Report
Creator (LCNAF)
  • Marriott International, Inc.
Publisher Marriott International, Inc.
Date 1976
Description Marriott Corporation Annual Report for the 52 weeks ending on July 30, 1976.
Subject.Topical (LCSH)
  • Hospitality industry
  • Hotel management
  • Corporation reports
Subject.Name (LCNAF)
  • Marriott International, Inc.
Genre (AAT)
  • annual reports
  • business records
Language English
Type (DCMI)
  • Text
  • Image
Original Item Location Marriott Hotels Collection
Digital Collection Annual Reports from the Hospitality Industry Archives
Digital Collection URL http://digital.lib.uh.edu/collection/hiltonar
Repository Hospitality Industry Archives, Conrad N. Hilton College of Hotel and Restaurant Management, University of Houston
Repository URL http://www.uh.edu/hilton-college/About/hospitality-industry-archives
Use and Reproduction No Copyright - United States
File Name index.cpd
Item Description
Title Image 11
Format (IMT)
  • image/jpeg
File Name hiltonar_201609_047_011.jpg
Transcript Roy Rogers Family Restaurants also turned in outstanding results. The division reaped the anticipated benefits of its extensive conversion and expansion program last year. Annualized sales in many of the 29 converted Roy Rogers units are more than 40% greater than their volume under the Jr. Hot Shoppes format. Profit margins in comparable units increased substantially as customer counts and check averages exceeded expectations. Under its "Best of the Fresh" banner, Roy Rogers features fresh roast beef and chicken, and hamburger patties individually made at each location. Continuing its determination to be the quality food leader in its field, Roy Rogers will be expanded aggressively in fiscal 1977. Hot Shoppes, now one division combining both service restaurants and cafeterias, registered good profit gains for '76. Several unprofitable units were sold or closed. Comparable units were up in both sales volume and profits. Innovative merchandising, including Sunday brunch at many locations and a program of senior citizen discounts in the cafeterias, increased both customer counts and check averages. Dinner House profits were up materially in fiscal '76, on top of a good year in fiscal '75. This outstanding performance was achieved despite the addition of only one new restaurant during the year. Comparable unit margins were substantially improved thanks to good customer count trends and favorable prices for beef. Fiscal 1977 will be our greatest year yet in expanding these highly popular restaurants. Another "Joshua Tree" was added in a new market area as '77 began, with initial customer counts exceeding anticipation. We expect to open several more dinner houses by year-end and look for another excellent performance from this exciting division. Farrell's Ice Cream Parlour Restaurants had a most disappointing fiscal '76. Sales increased as a result of the 1975 expansion program and the addition of 11 units in fiscal '76. But the division was not profitable for the first time in 13 years of Farrell's operations. When substantially higher operating costs 72 73 74 75 76 262 277 358 404 421 coincided with a 3% decline in customer counts at comparable units, profits dropped sharply. The softness in sales made us reluctant to raise prices to offset the effect of both a 10% increase in the Federal minimum wage and repeal of the tip credit allowance in California where almost one-fourth of all Farrell's units are located. Also, some recently opened units in new regional shopping centers turned in disappointing sales performances due, in part at least, to sluggish consumer traffic in the malls themselves. Several senior management changes were made in Farrell's during the year, and a number of methods changes and improved controls are being effected to reduce operating costs. New menus designed to strengthen food sales by emphasizing quality and variety are now under formal test in several units and have had encouraging preliminary results. New marketing programs are going into effect, and the entire staff resources of Restaurant Operations are being concentrated on the Farrell's problem. Expansion has been halted as we work to turn the situation around. Farrell's has been a successful concept, and we expect to be showing better results in the second half of the new fiscal year. Fairfield Farm Kitchens' external sales to the food service industry and to retail food chains rose sharply in '76. The quality, consistency and reliability of FFK's products have established the division as a fast-growing supplier to the food industry. The division also continues its primary role as supplier to Marriott operations, and is at the center of a new corporate-wide program to improve purchasing and distribution efficiency through a more centralized and coordinated effort. FFK has been transferred to the Corporate Services area, under Senior Vice President Fred Malek, and is now aligned with other staff support functions such as Architecture and Construction, and Corporate Procurement. Each of our restaurant divisions has strong appeal in its particular market. The Group's product mix is extremely well balanced. We are confident of its ability to continue its outstanding annual compound growth rate in excess of 20%. RESTAURANT UNITS Five-Year Compound Growth: 16.8%