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| Title | Hilton Hotels, 1947 Annual Report |
| Creator (LCNAF) |
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| Publisher | Hilton Hotels Corporation |
| Date | 1947 |
| Description | Hilton Hotels Annual Report for calendar year 1947. |
| Subject.Topical (LCSH) |
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| Subject.Name (LCNAF) |
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| Genre (AAT) |
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| Language | English |
| Type (DCMI) |
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| Original Item Location | Conrad N. Hilton Papers |
| Digital Collection | Annual Reports from the Hospitality Industry Archives |
| Digital Collection URL | http://digital.lib.uh.edu/collection/hiltonar |
| Repository | Hospitality Industry Archives, Conrad N. Hilton College of Hotel and Restaurant Management, University of Houston |
| Repository URL | http://www.uh.edu/hilton-college/About/hospitality-industry-archives |
| Use and Reproduction | No Copyright - United States |
| File Name | index.cpd |
| Title | Image 15 |
| Format (IMT) |
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| File Name | hiltonar_201609_018_015.jpg |
| Transcript | THE HILTON GUEST To a degree not approached in most industries, the hotel business must have cordial relations with the customer. Every effort has been made under the difficult conditions prevailing in recent years to provide the best possible service for the Hilton guest. Hilton Hotels have been trying to serve the public in such a manner that they will deserve and retain popularity. While placing emphasis on service, the management also has been making plans for the corporation's future. In 1947 steps were taken toward forming a comprehensive sales promotion program. Our advertising, primarily institutional in nature, was aimed at creating a program which "would maintain and add to the prestige of Hilton Hotels. The campaign's objectives were to familiarize the public with the name "Hilton Hotels Corporation" and with the identity of the various hotels which comprise the group. To this end, advertising stressed the fact that the Hilton Hotels are a group of individually famous hotels rather than a standardized chain. The scope and character of operations were exemplified by the repeated use of slogans such as "Across the Nation" and "Hilton Hospitality." To dramatize these ideas, a series of layouts was created, featuring; various symbols characteristic of hotel operations These included key tags, match covers, letterheads, crested glasses, etc. This series of advertisements placed exceptionally high in numerous readership '(surveys and your corporation received many compliments on the program. In addition, several national manufacturers used these Hilton advertising layouts as "tie-ins" in their own advertising. The •Hilton Hotels campaign included full page advertising in Time, News- .week, United States News, the New Yorker and insertions in Fortune. Over the coming months institutional advertising will be supplemented by a direct appeal for week-end and summer patronage. While our hotels still are crowded, there always is a tendency for business td recede on week-ends and during the summer months. Fully coordinated with advertising schedules, our publicity was aimed at wider recognition of Hilton Hotels on the national scene as well as in their respective communities. The publicity program also Stressed the development of additional restaurant, beverage, social and group business. Results are exemplified by the unusual success of the newly-established supper rooms and cocktail lounges in several of the hotels, as well as by the many outstanding events of both business and social importance which were held at Hilton Hotels during the past year. Because public good will and acceptance are essential to successful hotel operations, the groundwork for an overall program of public relations was laid in 1947. Not only must your corporation continue to give superior service to the American public, but each individual hotel must maintain a reputation as an efficient, well-managed business in its local community. Emphasis will be placed on those objectives in the future. 15 It KEYS TO JS-IL IIOSPIT.VLITV These are typical full page Hilton Hotels advertisements which; appeared in national magazines during 1947. INDIVIDUALLY mm |