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Chicago's famous Palmer House and one ot^
many famous restaurants, the Empire Room.
ROOM OCCUPANCY
The Hilton management, in purchasing hotels and assuming
management contracts, has made selections carefully in order
to attain diversification. Properties include luxury and commercial hotels; large and small hotels. Units with the greatest
number of rooms are in the country's two largest cities,
New York and Chicago.
By means of type diversification we are able to cater to a
broad range of customers on varying economic levels, while
group operation permits us to direct business from one
Hilton Hotel to another. These advantages helped in maintaining the percentage of room occupancy in the most important properties at close of peak levels in 1947. Percentages of occupancy and average daily room rates of wholly
. owned and leased hotels for the past three years were as
. follows: 1 .*';
Hotel
Percentage of
Occupancy
1947- 1946 1945
Average Daily
Room Rate
1947 1946 1945
This display In the'main elevator [obey of The
Stevens guides fee guest to other HiSJoB"*Hoteis.
Stevens 91.7 94.6 88.-2 • $5.98 $5.01 $4.73
Palmer House 91.5 92.0 85.0 7.52 6.59 6.18
Plaza 89.6 92.3 89.6 8.38 7.04 6.57
Dayton Biltmore.... 85.8 89.8 94.6 4.29 3.63. 3.51
EJ Paso Hilton 94.2 95.7 97.2 4.48 3.78 3,59
TownHouse .94.5 96.9 97.0. 7.87 6.44 .6.17
Lubbock.Hilton. :.. 93.2 94.9 95.0 3.89 3.15 3.05
Albuquerque Hilton. 94.5 94.9 101.9 4.87 4.24 3.64
While operating costs continued to rise in .1947, they were offset
partly through greater efficiency and partly through upward adjustments in the prices of rooms and food. The latter revisions, reasonable
in amount, were made possible by removal of the price controls on
rooms and food. These controls previously had prevented price
advances, Regardless of increased operating costs.
DEPARTMENTAL RESULTS . -
Rooms departments contribute the largest revenues' and profits to
typical' hotels. Last year room sales of wholly-owned and leased
'Hilton Hotels totalled $16,735,223, an increase of,'$2,047,949 or
13.9 percent over the $14,687,274 aggregate for 1946. The gain was
accounted for by higher room rates. Salaries, wages and other expenses ehargeable to the rooms department advanced approximately
$550,024. However, the, departmental operating-profit, in 1947 was
$11,774,918,, an increase of $1,497,925 or. 14.6 percent over the
1946 total of :$10,276,993. -
Food and beverage sale's, the second largest source of hotel revenues,
were $19,296,056 in 1947. This was an increase of $945,468 or 5.2
, per cent^over the 1946,lotal of $18,350y588j; This gain-refleote'd to'to
important, degree,conversion of less productive-space'to'food-and
beverage dispensing area's. Operating profit of the food and-beverage
department in 1947.,was $4,738,404, an inenease of,$118,043, or
10
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