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| Title | Marriott Corporation, 1978 Annual Report |
| Creator (LCNAF) |
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| Publisher | Marriott International, Inc. |
| Date | 1978 |
| Description | Marriott Corporation Annual Report for the year ending on July 31, 1978. |
| Subject.Topical (LCSH) |
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| Subject.Name (LCNAF) |
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| Genre (AAT) |
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| Language | English |
| Type (DCMI) |
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| Original Item Location | Marriott Hotels Collection |
| Digital Collection | Annual Reports from the Hospitality Industry Archives |
| Digital Collection URL | http://digital.lib.uh.edu/collection/hiltonar |
| Repository | Hospitality Industry Archives, Conrad N. Hilton College of Hotel and Restaurant Management, University of Houston |
| Repository URL | http://www.uh.edu/hilton-college/About/hospitality-industry-archives |
| Use and Reproduction | No Copyright - United States |
| File Name | index.cpd |
| Title | Image 22 |
| Format (IMT) |
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| File Name | hiltonar_201609_049_022.jpg |
| Transcript | m ■ Sun Line Profits Up Again As Luxury Cruises of Greek Islands, Caribbean Jump in Popularity • Occupancies higher; sales up 19%. • Management continues to stress efficiencies. • Repositioning in Mediterranean and Caribbean aids results. The Sun Line cruise ship division increased its operating profits by $1 million in fiscal '78—almost double its 1977 earnings. Sales increased by 19%. Sun Line has settled into a stable pattern of programs featuring three-, four- and seven-day Greek Island cruises from April through October, and winter cruises in the Caribbean departing Galveston and San Juan. Customer satisfaction with Sun Line's programs and high standards of service has led to higher occupancies and rates—and to much better profits. Also contributing were: • The repositioning of the larger Stella Oceanis in the popular Greek Island market, and in a unique Caribbean winter program. • Vigorous promotion in the United States and Europe, including programs serving leading travel agents and wholesalers. • The continued popularity of Greece as a tourist destination, and the travel industry's recognition of Sun Line as the leader in this market. Demand for Sun Line programs remains high. With more operating efficiencies from a highly effective management group, the division looks for more gains in the future. FAIRFIELD FARM KITCHENS The Washington-based food production and distribution center—operated primarily to serve Marriott facilities — showed an increase in sales of food and supplies in '78. Recent food cost inflation underscored the importance of large-scale economies achieved for the company by Fairfield Farm Kitchens. ARCHITECTURE AND CONSTRUCTION During fiscal '78 the Architecture and Construction division completed over $100 million worth of Marriott hotel and restaurant projects—a one-year record. In addition, it broadened the sale of its technical services to developers and owners of properties to be managed by Marriott. 20 |