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Marriott Corporation, 1978 Annual Report
Image 21
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Marriott International, Inc.. Marriott Corporation, 1978 Annual Report - Image 21. 1978. Hospitality Industry Archives, Conrad N. Hilton College of Hotel and Restaurant Management, University of Houston. University of Houston Digital Library. Web. September 15, 2019. https://digital.lib.uh.edu/collection/hiltonar/item/828/show/808.

Disclaimer: This is a general citation for reference purposes. Please consult the most recent edition of your style manual for the proper formatting of the type of source you are citing. If the date given in the citation does not match the date on the digital item, use the more accurate date below the digital item.

Marriott International, Inc.. (1978). Marriott Corporation, 1978 Annual Report - Image 21. Annual Reports from the Hospitality Industry Archives. Hospitality Industry Archives, Conrad N. Hilton College of Hotel and Restaurant Management, University of Houston. Retrieved from https://digital.lib.uh.edu/collection/hiltonar/item/828/show/808

Disclaimer: This is a general citation for reference purposes. Please consult the most recent edition of your style manual for the proper formatting of the type of source you are citing. If the date given in the citation does not match the date on the digital item, use the more accurate date below the digital item.

Marriott International, Inc., Marriott Corporation, 1978 Annual Report - Image 21, 1978, Annual Reports from the Hospitality Industry Archives, Hospitality Industry Archives, Conrad N. Hilton College of Hotel and Restaurant Management, University of Houston, accessed September 15, 2019, https://digital.lib.uh.edu/collection/hiltonar/item/828/show/808.

Disclaimer: This is a general citation for reference purposes. Please consult the most recent edition of your style manual for the proper formatting of the type of source you are citing. If the date given in the citation does not match the date on the digital item, use the more accurate date below the digital item.

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Compound Item Description
Title Marriott Corporation, 1978 Annual Report
Creator (LCNAF)
  • Marriott International, Inc.
Publisher Marriott International, Inc.
Date 1978
Description Marriott Corporation Annual Report for the year ending on July 31, 1978.
Subject.Topical (LCSH)
  • Hospitality industry
  • Hotel management
  • Corporation reports
Subject.Name (LCNAF)
  • Marriott International, Inc.
Genre (AAT)
  • annual reports
  • business records
Language English
Type (DCMI)
  • Text
  • Image
Original Item Location Marriott Hotels Collection
Digital Collection Annual Reports from the Hospitality Industry Archives
Digital Collection URL http://digital.lib.uh.edu/collection/hiltonar
Repository Hospitality Industry Archives, Conrad N. Hilton College of Hotel and Restaurant Management, University of Houston
Repository URL http://www.uh.edu/hilton-college/About/hospitality-industry-archives
Use and Reproduction No Copyright - United States
File Name index.cpd
Item Description
Title Image 21
Format (IMT)
  • image/jpeg
File Name hiltonar_201609_049_021.jpg
Transcript Over Five Million Guests Enjoy "Great America;" Parks Are Top Attractions in Two Major Markets > Chicago,San Francisco theme parks maturing. ■ GREAT AMERICA attendance passes five million mark in '78 season. > Employee productivity continues to improve. ' Major new features being added in 79. Key signs of success continue to unfold in the company's newest business- theme parks. Attendance at MARRIOTT'S GREAT AMERICA in the Chicago and San Francisco markets in 1978 passed the five million mark for the first time. Among the largest operating companies in the industry, Marriott—the newest—is in the first five in total attendance. Its GREAT AMERICA parks, today, are established as top leisure-time attractions in their Midwest and California markets. The parks are also established as solid entertainment values. Guests in 1978 spent an average of more than $14 per person in the parks. For their expenditures visitors received a full day of value: rides, live entertainment and shows, games, merchandise and food. Three Strengths Clear The company's theme park business is still maturing. But its basic strengths are clear: • Location is excellent— in two of the country's largest metropolitan markets. And the parks are one of a kind in both markets. • Design and quality is outstanding. The parks were built to please—and built to last. They offer "something for everyone" in a landscaped environment that grows richer with each season. • Recognition and reputation of the parks are widespread in their markets. Advertising, sales promo tion, and publicity efforts have been highly effective. With any major investment it takes time to reach full profit objectives. GREAT AMERICA has not yet attained the levels projected for the business long-range. In fiscal '78, Group profits ending July were off slightly from the year before. Substantial increases in property taxes and depreciation hurt comparisons. In particular, the prior year did not bear the full burden of off-season costs. Starting in '79, the parks will be on a fully comparable accounting basis for the first time. Major labor- saving economies which improved productivity-per- guest in 1978 will be even more beneficial in '79. A more aggressive advertising and marketing program is being developed. New Features Coming And importantly, new attractions will increase attendance. Two major features already proven in one of the GREAT AMERICA parks are being added at the other: PICTORIUM, the world's largest movie screen, is being added in the Illinois park, and the 200-foot "Sky Trek" Observation Tower in Santa Clara. Live shows even more lavish than the highly acclaimed 1978 productions will be ready for both parks in 1979. 19