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Marriott Corporation, 1978 Annual Report
Image 14
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Marriott International, Inc.. Marriott Corporation, 1978 Annual Report - Image 14. 1978. Hospitality Industry Archives, Conrad N. Hilton College of Hotel and Restaurant Management, University of Houston. University of Houston Digital Library. Web. September 20, 2019. https://digital.lib.uh.edu/collection/hiltonar/item/828/show/801.

Disclaimer: This is a general citation for reference purposes. Please consult the most recent edition of your style manual for the proper formatting of the type of source you are citing. If the date given in the citation does not match the date on the digital item, use the more accurate date below the digital item.

Marriott International, Inc.. (1978). Marriott Corporation, 1978 Annual Report - Image 14. Annual Reports from the Hospitality Industry Archives. Hospitality Industry Archives, Conrad N. Hilton College of Hotel and Restaurant Management, University of Houston. Retrieved from https://digital.lib.uh.edu/collection/hiltonar/item/828/show/801

Disclaimer: This is a general citation for reference purposes. Please consult the most recent edition of your style manual for the proper formatting of the type of source you are citing. If the date given in the citation does not match the date on the digital item, use the more accurate date below the digital item.

Marriott International, Inc., Marriott Corporation, 1978 Annual Report - Image 14, 1978, Annual Reports from the Hospitality Industry Archives, Hospitality Industry Archives, Conrad N. Hilton College of Hotel and Restaurant Management, University of Houston, accessed September 20, 2019, https://digital.lib.uh.edu/collection/hiltonar/item/828/show/801.

Disclaimer: This is a general citation for reference purposes. Please consult the most recent edition of your style manual for the proper formatting of the type of source you are citing. If the date given in the citation does not match the date on the digital item, use the more accurate date below the digital item.

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Compound Item Description
Title Marriott Corporation, 1978 Annual Report
Creator (LCNAF)
  • Marriott International, Inc.
Publisher Marriott International, Inc.
Date 1978
Description Marriott Corporation Annual Report for the year ending on July 31, 1978.
Subject.Topical (LCSH)
  • Hospitality industry
  • Hotel management
  • Corporation reports
Subject.Name (LCNAF)
  • Marriott International, Inc.
Genre (AAT)
  • annual reports
  • business records
Language English
Type (DCMI)
  • Text
  • Image
Original Item Location Marriott Hotels Collection
Digital Collection Annual Reports from the Hospitality Industry Archives
Digital Collection URL http://digital.lib.uh.edu/collection/hiltonar
Repository Hospitality Industry Archives, Conrad N. Hilton College of Hotel and Restaurant Management, University of Houston
Repository URL http://www.uh.edu/hilton-college/About/hospitality-industry-archives
Use and Reproduction No Copyright - United States
File Name index.cpd
Item Description
Title Image 14
Format (IMT)
  • image/jpeg
File Name hiltonar_201609_049_014.jpg
Transcript should help offset construction costs that are escalating at almost 10% annually. ROY ROGERS Profits from Roy Rogers Family Restaurants increased 15%—even after heavy development expenses for its substantial expansion effort. More customers and better cost controls broadened profit margins at established units in fiscal '78. The average customer's check increased substantially more than prices. Thirty-one new units were added during '78, almost triple the additions in '77. Of these, 24 were in the fourth quarter including 13 acquired from a Baltimore franchisee. Thirty more units are planned for 1979. BOB'S BIG BOYS Profits for the 170 company-owned Big Boy Restaurants in California, Ohio and the East Coast were ahead of last year. Sales for 118 units in California, including 13 Big Boy Jrs., increased strongly in '78. Prices were up and 10 new coffee shops were added. But profits were only slightly ahead of last year, primarily because of higher labor costs. On the East Coast, 21 Big Boys turned in a sizeable profit gain, but in the Cleveland area results were down. Twenty-one Ohio units are undergoing an extensive renovation program. Major improvement is expected in 1979 as the Ohio units begin operations under the Bob's name. Income from the Big Boy franchise division increased significantly over 1977. At the close of fiscal '78, a new licensing agreement for expansion into Japan was completed—the first foreign penetration for Big Boy except for Canada. HOTSHOPPES Hot Shoppes cafeterias and table-service restaurants continued to benefit from disposal of unsatisfactory units. Seven more were closed in fiscal '78. But division profits from the remaining 29 operations posted good gains. DINNER HOUSES Dinner House sales increased, primarily from the addition of five new units including the division's first in Connecticut. But profit margins contracted as customer counts declined due to increased competition. Earnings were further penalized by higher advertising and development costs. At year-end progress had been made in efforts to reduce menu prices, update concepts, and attract more customers to these still-popular, high-quality dining-out units. FARRELL'S As forecast last year, fiscal '78 saw a major turnaround in Farrell's Ice Cream Parlour Restaurants. The division was in the black in the first and fourth quarters, and closed the year with a profit- after two years of losses. Tight controls on manpower produced much of the improvement. Also, six units were closed, and several others are being sold as franchises. 12