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Marriott Corporation, 1978 Annual Report
Image 11
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Marriott International, Inc.. Marriott Corporation, 1978 Annual Report - Image 11. 1978. Hospitality Industry Archives, Conrad N. Hilton College of Hotel and Restaurant Management, University of Houston. University of Houston Digital Library. Web. September 15, 2019. https://digital.lib.uh.edu/collection/hiltonar/item/828/show/798.

Disclaimer: This is a general citation for reference purposes. Please consult the most recent edition of your style manual for the proper formatting of the type of source you are citing. If the date given in the citation does not match the date on the digital item, use the more accurate date below the digital item.

Marriott International, Inc.. (1978). Marriott Corporation, 1978 Annual Report - Image 11. Annual Reports from the Hospitality Industry Archives. Hospitality Industry Archives, Conrad N. Hilton College of Hotel and Restaurant Management, University of Houston. Retrieved from https://digital.lib.uh.edu/collection/hiltonar/item/828/show/798

Disclaimer: This is a general citation for reference purposes. Please consult the most recent edition of your style manual for the proper formatting of the type of source you are citing. If the date given in the citation does not match the date on the digital item, use the more accurate date below the digital item.

Marriott International, Inc., Marriott Corporation, 1978 Annual Report - Image 11, 1978, Annual Reports from the Hospitality Industry Archives, Hospitality Industry Archives, Conrad N. Hilton College of Hotel and Restaurant Management, University of Houston, accessed September 15, 2019, https://digital.lib.uh.edu/collection/hiltonar/item/828/show/798.

Disclaimer: This is a general citation for reference purposes. Please consult the most recent edition of your style manual for the proper formatting of the type of source you are citing. If the date given in the citation does not match the date on the digital item, use the more accurate date below the digital item.

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Compound Item Description
Title Marriott Corporation, 1978 Annual Report
Creator (LCNAF)
  • Marriott International, Inc.
Publisher Marriott International, Inc.
Date 1978
Description Marriott Corporation Annual Report for the year ending on July 31, 1978.
Subject.Topical (LCSH)
  • Hospitality industry
  • Hotel management
  • Corporation reports
Subject.Name (LCNAF)
  • Marriott International, Inc.
Genre (AAT)
  • annual reports
  • business records
Language English
Type (DCMI)
  • Text
  • Image
Original Item Location Marriott Hotels Collection
Digital Collection Annual Reports from the Hospitality Industry Archives
Digital Collection URL http://digital.lib.uh.edu/collection/hiltonar
Repository Hospitality Industry Archives, Conrad N. Hilton College of Hotel and Restaurant Management, University of Houston
Repository URL http://www.uh.edu/hilton-college/About/hospitality-industry-archives
Use and Reproduction No Copyright - United States
File Name index.cpd
Item Description
Title Image 11
Format (IMT)
  • image/jpeg
File Name hiltonar_201609_049_011.jpg
Transcript largest property with 1,354 rooms when the addition opens in December of 1978. The successful Santa Clara, California, hotel will be expanded by 200 rooms, to a total of 502. And Marriott will open at eight new locations in the United States and Mideast: An important new resort at Rancho Mirage, near Palm Springs, California... hotels in Somerset, New Jersey; Bethesda, Maryland; San Antonio, Texas; and Portland, Oregon... and the first three Middle East Marriott Hotels in Riyadh and Dhahran, Saudi Arabia, and in Kuwait City, Kuwait. Company-operated Marriott Hotels will have more than 20,000 quality hotel rooms as the decade of the '80s begins. The number will be more than double the 10,000 rooms operated at the end of 1974. Mideast Growth Seen The company's foreign expansion currently is focused in the Middle East where there is a serious lack of adequate hotel space. Marriott is the fastest-growing hotel ' system in the Middle East today. Seven properties already have been announced, and several more projects will be under development by 1982. All the hotels will be financed by foreign interests, and managed by Marriott for fees. Franchises Expand In fiscal '78, two new franchised Marriott Inns opened including the largest Inn of all—with 652 rooms—in Orlando, Florida, and a second near Cleveland. Additions were made at several other Inns, which now total 16. Expansion contributed materially to the 33% rise in franchise profits. In 1979 a 250-room Marriott Inn will open in Key West, Florida. Service: Faster, Better Quality and friendly service—the hallmarks of Marriott Hotels—require constant management attention. In 1978 new standards of service were implemented in customer- contact positions. Better employee scheduling has resulted in improved service, even at peak business periods. A new retraining program is emphasizing an attitude of assertive hospitality. And, to insure that our guests' final impressions are favorable ones, a new procedure for rapid check-out is being instituted. jytf NEW SHOWPLACE OF CHICAGO-Dramaticatrium lobby of Chicago Marriott Hotel, surrounded by three levels of fashionable shops under a sky-lighted ceiling of dazzling panels and pyramids. 9