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| Title | Marriott Corporation, 1978 Annual Report |
| Creator (LCNAF) |
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| Publisher | Marriott International, Inc. |
| Date | 1978 |
| Description | Marriott Corporation Annual Report for the year ending on July 31, 1978. |
| Subject.Topical (LCSH) |
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| Subject.Name (LCNAF) |
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| Genre (AAT) |
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| Language | English |
| Type (DCMI) |
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| Original Item Location | Marriott Hotels Collection |
| Digital Collection | Annual Reports from the Hospitality Industry Archives |
| Digital Collection URL | http://digital.lib.uh.edu/collection/hiltonar |
| Repository | Hospitality Industry Archives, Conrad N. Hilton College of Hotel and Restaurant Management, University of Houston |
| Repository URL | http://www.uh.edu/hilton-college/About/hospitality-industry-archives |
| Use and Reproduction | No Copyright - United States |
| File Name | index.cpd |
| Title | Image 9 |
| Format (IMT) |
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| File Name | hiltonar_201609_049_009.jpg |
| Transcript | Hotels Break All Records; Industry-Leading Occupancy Rate Up Again; Productivity Improves • Profits soar 29%; sales up 20%. ■ Occupancy rises another point—far exceeds industry average. ■ Expansion adds 2,300 rooms. • Chicago Marriott is largest hotel to open in United States in 1978. ■ Marriott Hotels win more than twice as many "4-Star" awards for excellence as any competitor. ' Efficiency hits new peak as controls on manpower and energy add to profits. Fiscal '78 was an outstanding year for Marriott Hotels. Operating profit jumped 29% on higher occupancy, continued expansion, improved productivity and stronger prices. Sales increased 20%. The Group improved on its 80%-plus occupancy rate in '78—consistently the highest in the industry. The occupancy rate rose a full percentage point, including 2,300 new rooms. The company's most rapidly growing Group now has 38 company-operated hotels and 16 franchised properties bearing the Marriott name in 46 cities of the world. The number of company-operated rooms rose 16% in 1978 to almost 17,000. Franchised rooms, owned and operated by others, increased 31% to 4,666. Lodging Demand High Favorable market conditions prevailed throughout the lodging industry for most of the year. A healthy economy, high levels of corporate and personal travel, and good demand for group meeting accommodations combined to make it a particularly good year for Marriott Hotels. The company's system- wide room rate increased more than 10% during the year in line with the lodging industry as a whole. Awards Lead Industry The successful financial performance of Marriott Hotels was matched by the quality of service offered to guests. The highly respected Mobil Travel Guide gave Marriott more than twice as many "4-Star" ratings as any other hotel system. Six more Marriott Hotels and Inns received the "4-Star" ratings signifying "Outstanding, worth a special trip." Twenty-three Marriott properties now display the "4-Star" rank— more than any two major competitors combined. Labor Savings Large A key factor in the Hotels Group's expanded profit margins was better productivity. New and more sophisticated approaches to labor scheduling saved $2 million in expenses—and improved service at the same time. Computerized front office systems being installed in larger hotels cut costs, improve accuracy and speed reservations, billing and other functions. Profit margins also benefitted from more efficient energy use. The latest in controls and data-gathering techniques are in place. Outlays for equipment, systems and maintenance are the highest yet. But they have proved highly cost-effective. New Hotels Aid Profits New Marriott hotels opened in fiscal years '77 and '78 contributed over $2 million to operating profits. Added in fiscal '78 were the Tan-Tar-A Resort, in the Missouri Ozarks, acquired early in the year; two 300-room hotels under lease/management in Austin, Texas, and |