fo our stockholders (cont'd)
The facilities of the Marriott Motor Hotel include air conditioning, free radio and television in
every room, a gift and necessity shop, a barber shop,
a beauty shop, a gasoline station, a swimming pool
and recreation area, an automatic guest laundry, and
a hospitality desk that will offer theater tickets, sightseeing tours, baby sitting services, airplane and train
tickets, and out of town motel and hotel reservations.
Guests will register at a drive-in desk, and bicycle
attendants will guide them to parking areas adjacent
to their rooms. In addition, a 250 seat Hot Shoppe
restaurant will be provided on the premises. Room rates
will be competitive with those of motels in the area.
While the Marriott Motor Hotel is by far the
largest new unit planned for 1957, we are continuing
to expand our restaurant operations. A new airline
catering operation was opened at Love Field in Dallas,
Texas, on September 1, 1956. On October 15,
1956, we opened a 300 seat Hot Shoppe cafeteria
adjacent to the new Hecht Company department store
on Edmondson Avenue, Baltimore, Maryland. On the
same date we opened a 250 seat cafeteria addition
to our restaurant at 8643 Colesville Road, Silver
Spring, Maryland. This new cafeteria is in the center
of one of the finest suburban shopping areas in
metropolitan Washington, D. C.
New drive-in restaurants are under construction at Wheaton, Maryland, and at Greensboro, North
Carolina. In addition to these, we are planning to
replace the restaurant that burned at 4110 Wisconsin
Avenue, Washington, D. C, with a larger and more
modern structure; and a new drive-in site has been
acquired at New Hampshire Avenue and East-West
Highway near Takoma Park, Maryland.
We are now operating four locations on the
New York State Thruway, and three more restaurants
are to be constructed there for our use.
In April, 1956, Hot Shoppes was the successful bidder for the three restaurant operations on
Florida's Sunshine State Parkway. Initially this new
limited access highway will link Miami and Fort Pierce,
Florida, and plans call for its eventual extension northward to the Georgia state line. These operations are
located in one of the world's most popular tourist
centers and hold considerable promise for your Company. We look forward to the early completion of
these new restaurants.
Constantly alert to new opportunities, Hot
Shoppes, Inc. is at present considering a number of
additional expansion alternatives. Our outlook for
the future is one of guarded optimism. In view of the
anticipated national increase in family units, purchasing power, and the increasing rate of growth in service industry revenues, we feel that the years to come
can reasonably be expected to deal favorably with
Your Company's most intensive promotional
efforts are concentrated on providing the wholesome
food and surroundings that have made Hot Shoppes
synonymous with "Food for the Whole Family" to the
millions of patrons who dine with us several times a
week. The goodwill of these people is our most valued
possession, and our entire operational program is
directed toward preserving and building this customer satisfaction through courteous and efficient service,
quality food, attractive facilities and reasonable prices.
We have completed the installation of telephone ordering systems for curb service at 15 restaurants after our successful test installation at the new
Richmond Hot Shoppe. In most cases, these telephone
ordering systems have been installed in conjunction
with drive-under canopies which make curb service
feasible in all types of weather. These two programs
have strengthened the important curb service phase of
our business, and we plan to add these facilities to
more of our restaurants during the coming year.
The new drive-in restaurant near Seven Corners, Virginia, features our first self-service Pantry
House. This innovation has reduced the labor cost of
our Pantry House operations, and plans are going
forward to adopt this faster mode of service in our
other Pantry Houses.
In effecting our growth during the past year,
our force of employees has increased to more than
5,000 persons. We appreciate the contribution that all
of our people, both old and new, have made to the
success of Hot Shoppes' expanded operations. Our
accomplishments in fiscal 1956 would not have been
possible without their hard work and loyal support.
J. WILLARD MARRIOTT
October 29, 1956