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Hot Shoppes, Inc., 1956 Annual Report
Image 14
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Marriott Hot Shoppes. Hot Shoppes, Inc., 1956 Annual Report - Image 14. 1956. Hospitality Industry Archives, Conrad N. Hilton College of Hotel and Restaurant Management, University of Houston. University of Houston Digital Library. Web. June 5, 2020. https://digital.lib.uh.edu/collection/hiltonar/item/787/show/784.

Disclaimer: This is a general citation for reference purposes. Please consult the most recent edition of your style manual for the proper formatting of the type of source you are citing. If the date given in the citation does not match the date on the digital item, use the more accurate date below the digital item.

Marriott Hot Shoppes. (1956). Hot Shoppes, Inc., 1956 Annual Report - Image 14. Annual Reports from the Hospitality Industry Archives. Hospitality Industry Archives, Conrad N. Hilton College of Hotel and Restaurant Management, University of Houston. Retrieved from https://digital.lib.uh.edu/collection/hiltonar/item/787/show/784

Disclaimer: This is a general citation for reference purposes. Please consult the most recent edition of your style manual for the proper formatting of the type of source you are citing. If the date given in the citation does not match the date on the digital item, use the more accurate date below the digital item.

Marriott Hot Shoppes, Hot Shoppes, Inc., 1956 Annual Report - Image 14, 1956, Annual Reports from the Hospitality Industry Archives, Hospitality Industry Archives, Conrad N. Hilton College of Hotel and Restaurant Management, University of Houston, accessed June 5, 2020, https://digital.lib.uh.edu/collection/hiltonar/item/787/show/784.

Disclaimer: This is a general citation for reference purposes. Please consult the most recent edition of your style manual for the proper formatting of the type of source you are citing. If the date given in the citation does not match the date on the digital item, use the more accurate date below the digital item.

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Compound Item Description
Title Hot Shoppes, Inc., 1956 Annual Report
Creator (LCNAF)
  • Marriott Hot Shoppes
Publisher Marriott Hot Shoppes
Date 1956
Description Hot Shoppes, Inc. Annual Report for the fiscal year ending on July 29, 1956.
Subject.Topical (LCSH)
  • Hospitality industry
  • Hotel management
  • Corporation reports
Subject.Name (LCNAF)
  • Marriott Hot Shoppes
Genre (AAT)
  • annual reports
  • business records
Language English
Type (DCMI)
  • Text
  • Image
Original Item Location Marriott Hotels Collection
Digital Collection Annual Reports from the Hospitality Industry Archives
Digital Collection URL http://digital.lib.uh.edu/collection/hiltonar
Repository Hospitality Industry Archives, Conrad N. Hilton College of Hotel and Restaurant Management, University of Houston
Repository URL http://www.uh.edu/hilton-college/About/hospitality-industry-archives
Use and Reproduction No Copyright - United States
File Name index.cpd
Item Description
Title Image 14
Format (IMT)
  • image/jpeg
File Name hiltonar_201609_028_014.jpg
Transcript fo our stockholders (cont'd) The facilities of the Marriott Motor Hotel include air conditioning, free radio and television in every room, a gift and necessity shop, a barber shop, a beauty shop, a gasoline station, a swimming pool and recreation area, an automatic guest laundry, and a hospitality desk that will offer theater tickets, sightseeing tours, baby sitting services, airplane and train tickets, and out of town motel and hotel reservations. Guests will register at a drive-in desk, and bicycle attendants will guide them to parking areas adjacent to their rooms. In addition, a 250 seat Hot Shoppe restaurant will be provided on the premises. Room rates will be competitive with those of motels in the area. While the Marriott Motor Hotel is by far the largest new unit planned for 1957, we are continuing to expand our restaurant operations. A new airline catering operation was opened at Love Field in Dallas, Texas, on September 1, 1956. On October 15, 1956, we opened a 300 seat Hot Shoppe cafeteria adjacent to the new Hecht Company department store on Edmondson Avenue, Baltimore, Maryland. On the same date we opened a 250 seat cafeteria addition to our restaurant at 8643 Colesville Road, Silver Spring, Maryland. This new cafeteria is in the center of one of the finest suburban shopping areas in metropolitan Washington, D. C. New drive-in restaurants are under construction at Wheaton, Maryland, and at Greensboro, North Carolina. In addition to these, we are planning to replace the restaurant that burned at 4110 Wisconsin Avenue, Washington, D. C, with a larger and more modern structure; and a new drive-in site has been acquired at New Hampshire Avenue and East-West Highway near Takoma Park, Maryland. We are now operating four locations on the New York State Thruway, and three more restaurants are to be constructed there for our use. In April, 1956, Hot Shoppes was the successful bidder for the three restaurant operations on Florida's Sunshine State Parkway. Initially this new limited access highway will link Miami and Fort Pierce, Florida, and plans call for its eventual extension northward to the Georgia state line. These operations are located in one of the world's most popular tourist centers and hold considerable promise for your Company. We look forward to the early completion of these new restaurants. Constantly alert to new opportunities, Hot Shoppes, Inc. is at present considering a number of additional expansion alternatives. Our outlook for the future is one of guarded optimism. In view of the anticipated national increase in family units, purchasing power, and the increasing rate of growth in service industry revenues, we feel that the years to come can reasonably be expected to deal favorably with our enterprises. MERCHANDISING Your Company's most intensive promotional efforts are concentrated on providing the wholesome food and surroundings that have made Hot Shoppes synonymous with "Food for the Whole Family" to the millions of patrons who dine with us several times a week. The goodwill of these people is our most valued possession, and our entire operational program is directed toward preserving and building this customer satisfaction through courteous and efficient service, quality food, attractive facilities and reasonable prices. We have completed the installation of telephone ordering systems for curb service at 15 restaurants after our successful test installation at the new Richmond Hot Shoppe. In most cases, these telephone ordering systems have been installed in conjunction with drive-under canopies which make curb service feasible in all types of weather. These two programs have strengthened the important curb service phase of our business, and we plan to add these facilities to more of our restaurants during the coming year. The new drive-in restaurant near Seven Corners, Virginia, features our first self-service Pantry House. This innovation has reduced the labor cost of our Pantry House operations, and plans are going forward to adopt this faster mode of service in our other Pantry Houses. EMPLOYEES In effecting our growth during the past year, our force of employees has increased to more than 5,000 persons. We appreciate the contribution that all of our people, both old and new, have made to the success of Hot Shoppes' expanded operations. Our accomplishments in fiscal 1956 would not have been possible without their hard work and loyal support. Respectfully submitted, t**A*-rpq J. WILLARD MARRIOTT President October 29, 1956