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Marriott Corporation, 1974 Annual Report
Image 18
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Marriott International, Inc.. Marriott Corporation, 1974 Annual Report - Image 18. 1974. Hospitality Industry Archives, Conrad N. Hilton College of Hotel and Restaurant Management, University of Houston. University of Houston Digital Library. Web. July 16, 2019. https://digital.lib.uh.edu/collection/hiltonar/item/678/show/655.

Disclaimer: This is a general citation for reference purposes. Please consult the most recent edition of your style manual for the proper formatting of the type of source you are citing. If the date given in the citation does not match the date on the digital item, use the more accurate date below the digital item.

Marriott International, Inc.. (1974). Marriott Corporation, 1974 Annual Report - Image 18. Annual Reports from the Hospitality Industry Archives. Hospitality Industry Archives, Conrad N. Hilton College of Hotel and Restaurant Management, University of Houston. Retrieved from https://digital.lib.uh.edu/collection/hiltonar/item/678/show/655

Disclaimer: This is a general citation for reference purposes. Please consult the most recent edition of your style manual for the proper formatting of the type of source you are citing. If the date given in the citation does not match the date on the digital item, use the more accurate date below the digital item.

Marriott International, Inc., Marriott Corporation, 1974 Annual Report - Image 18, 1974, Annual Reports from the Hospitality Industry Archives, Hospitality Industry Archives, Conrad N. Hilton College of Hotel and Restaurant Management, University of Houston, accessed July 16, 2019, https://digital.lib.uh.edu/collection/hiltonar/item/678/show/655.

Disclaimer: This is a general citation for reference purposes. Please consult the most recent edition of your style manual for the proper formatting of the type of source you are citing. If the date given in the citation does not match the date on the digital item, use the more accurate date below the digital item.

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Compound Item Description
Title Marriott Corporation, 1974 Annual Report
Creator (LCNAF)
  • Marriott International, Inc.
Publisher Marriott International, Inc.
Date 1974
Description Marriott Corporation Annual Report for the 52 weeks ending on July 26, 1974.
Subject.Topical (LCSH)
  • Hospitality industry
  • Hotel management
  • Corporation reports
Subject.Name (LCNAF)
  • Marriott International, Inc.
Genre (AAT)
  • annual reports
  • business records
Language English
Type (DCMI)
  • Text
  • Image
Original Item Location Marriott Hotels Collection
Digital Collection Annual Reports from the Hospitality Industry Archives
Digital Collection URL http://digital.lib.uh.edu/collection/hiltonar
Repository Hospitality Industry Archives, Conrad N. Hilton College of Hotel and Restaurant Management, University of Houston
Repository URL http://www.uh.edu/hilton-college/About/hospitality-industry-archives
Use and Reproduction No Copyright - United States
File Name index.cpd
Item Description
Title Image 18
Format (IMT)
  • image/jpeg
File Name hiltonar_201609_045_018.jpg
Transcript TF^HYT 16 and Rochester, for a total of 12 franchised Marriott Inns. SUN LINE CRUISE SHIPS The three Sun Line ships—Stella Solaris, Stella Oceanis and Stella Maris—cruised the seas of two hemispheres last year, but financially fiscal year 1974 certainly was a great disappointment. The energy crisis, unrest in certain countries, and large trans-Atlantic air fare increases shook the confidence and changed the plans of many travelers and several bookings were canceled. Fuel charges tripled and operating costs jumped sharply. It was probably the cruise industry's most troublesome time. Operators everywhere experienced serious difficulties and some did not survive. For Sun Line, the result was a sizable loss. We go into the new year with these external problems continuing. We have some of the finest ships afloat. We offer creative and appealing cruise programs. We have added expertise to the management team of Sun Line. But it will be difficult to overcome some of the external pressures, at least in the near term. In the winter of 1974-75 all three ships will be sailing interesting and marketable itineraries. Equally exciting cruise programs are being developed for next summer. WORLD TRAVEL SERVICES Many of the problems affecting Sun Line also penalized the Marriott World Travel division. Just when we expected to have this new business finally in the black, scheduled groups canceled their plans because of the uncertainty of charter plane availability due to the energy crisis. Losses were smaller than last year, however, and we expect fiscal 1975 to be our turn-around year. INTERNATIONAL DEVELOPMENTS Last year we advanced strongly on the international front with our new strategy of seeking foreign hotel management opportunities. In Cairo we were proud to have been selected to manage a deluxe hotel for the Egyptian General Organization for Tourism and Hotels. Other projects have been announced for Cancun, Mexico, the developing resort area on the Yucatan peninsula; for Tehran, the capital of Iran, and for Acapulco. We will open our first European hotel—in Amsterdam—in early spring, 1975. Other major business and travel centers of Europe, the Middle East, and the Far East are being evaluated for similar management contracts. World-wide positioning of the Marriott hotel name, on a selective basis, is very much in our future.