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Marriott Corporation, 1974 Annual Report
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Marriott International, Inc.. Marriott Corporation, 1974 Annual Report - Image 14. 1974. Hospitality Industry Archives, Conrad N. Hilton College of Hotel and Restaurant Management, University of Houston. University of Houston Digital Library. Web. September 15, 2019. https://digital.lib.uh.edu/collection/hiltonar/item/678/show/651.

Disclaimer: This is a general citation for reference purposes. Please consult the most recent edition of your style manual for the proper formatting of the type of source you are citing. If the date given in the citation does not match the date on the digital item, use the more accurate date below the digital item.

Marriott International, Inc.. (1974). Marriott Corporation, 1974 Annual Report - Image 14. Annual Reports from the Hospitality Industry Archives. Hospitality Industry Archives, Conrad N. Hilton College of Hotel and Restaurant Management, University of Houston. Retrieved from https://digital.lib.uh.edu/collection/hiltonar/item/678/show/651

Disclaimer: This is a general citation for reference purposes. Please consult the most recent edition of your style manual for the proper formatting of the type of source you are citing. If the date given in the citation does not match the date on the digital item, use the more accurate date below the digital item.

Marriott International, Inc., Marriott Corporation, 1974 Annual Report - Image 14, 1974, Annual Reports from the Hospitality Industry Archives, Hospitality Industry Archives, Conrad N. Hilton College of Hotel and Restaurant Management, University of Houston, accessed September 15, 2019, https://digital.lib.uh.edu/collection/hiltonar/item/678/show/651.

Disclaimer: This is a general citation for reference purposes. Please consult the most recent edition of your style manual for the proper formatting of the type of source you are citing. If the date given in the citation does not match the date on the digital item, use the more accurate date below the digital item.

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Compound Item Description
Title Marriott Corporation, 1974 Annual Report
Creator (LCNAF)
  • Marriott International, Inc.
Publisher Marriott International, Inc.
Date 1974
Description Marriott Corporation Annual Report for the 52 weeks ending on July 26, 1974.
Subject.Topical (LCSH)
  • Hospitality industry
  • Hotel management
  • Corporation reports
Subject.Name (LCNAF)
  • Marriott International, Inc.
Genre (AAT)
  • annual reports
  • business records
Language English
Type (DCMI)
  • Text
  • Image
Original Item Location Marriott Hotels Collection
Digital Collection Annual Reports from the Hospitality Industry Archives
Digital Collection URL http://digital.lib.uh.edu/collection/hiltonar
Repository Hospitality Industry Archives, Conrad N. Hilton College of Hotel and Restaurant Management, University of Houston
Repository URL http://www.uh.edu/hilton-college/About/hospitality-industry-archives
Use and Reproduction No Copyright - United States
File Name index.cpd
Item Description
Title Image 14
Format (IMT)
  • image/jpeg
File Name hiltonar_201609_045_014.jpg
Transcript Hotels Up Strongly; Energy Crisis Hits Sun Line by James E. Durbin President Marriott Hotels SALES Hotels Group (in millions Marriott Hotels and the company's related lodging activities had a good fiscal 1974, particularly in light of the energy crisis and its impact on the lodging industry. Room occupancy slipped some from the year- ago rate but remained above 80 percent. This is a particularly remarkable testimony to the competitive position of Marriott Hotels. When the energy crisis struck and travel fell off, most of our industry went into a sharp decline. Marriott Hotel occupancy on a comparable year-to-year basis, however, dipped less than 3 percent. Our real test the past year was in making a satisfactory profit with costs spiraling and confidence of the pleasure traveler dampened by the energy crisis. Thanks primarily to highly effective cost control and marketing programs, profits from our hotels and our condominium division were good. We can't say the same for our Sun Line cruise ship and Marriott World Travel ventures. Both were unprofitable, with Sun Line especially penalized by higher costs of fuel due to the energy crisis, by government unrest in the Mediterranean and the Middle East, and by declines in leisure-time air travel caused by higher air fares to Europe and elsewhere. NORTH AMERICAN HOTELS STRONG Even with these two divisions having troubles, the full Hotels Group showed a profit increase over fiscal 1973. Total sales were up 18%. Certain fundamental strengths enabled Marriott hotels—almost alone in the lodging indus try—to overcome the damaging effects of the country's energy crisis, and of other problems. Marriott Hotels at airports benefited from increased air traffic as highway travel slumped. Our properties in major suburban areas remained in high demand by business and leisure travelers. Marriott resorts, situated at air- destination centers, continued to enjoy good occupancies right through the heart of the crisis. It is important to note here that Marriott is not in the highway motel business, significantly minimizing the effect of the energy crisis. Other difficulties included: 1) higher costs for food and other items, 2) the fate of the calendar—when Christmas and New Year's fall toward mid-week as they did last year, the travel business drops drastically for two full weeks, 3) costs to open our giant Los Angeles hotel. However, room rates and sales went up. And so did profits, despite the problems. MANAGEMENT TAKES SWIFT ACTION Advance contingency planning, strict controls by management, and aggressive, creative marketing played a major role in the profit growth. Manpower planning and control programs yielded significant savings in manhours. With employee energy committees in each hotel we reduced energy consumption by almost 20 percent. New food purchasing programs, revamped menus, and special "dinner house" concepts helped improve operations in the many fine hotel specialty restaurants. Opening of the sensational new Los Angeles Marriott was a milestone for the year. It is an outstanding property, and occupancy climbed steadily during the year. Also significant was our newly established 12 f At right) Essex House joins Camelback Inn in condominium program . . . credit lor Sun Line cruises added