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Marriott Corporation, 1974 Annual Report
Image 11
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Marriott International, Inc.. Marriott Corporation, 1974 Annual Report - Image 11. 1974. Hospitality Industry Archives, Conrad N. Hilton College of Hotel and Restaurant Management, University of Houston. University of Houston Digital Library. Web. September 24, 2019. https://digital.lib.uh.edu/collection/hiltonar/item/678/show/648.

Disclaimer: This is a general citation for reference purposes. Please consult the most recent edition of your style manual for the proper formatting of the type of source you are citing. If the date given in the citation does not match the date on the digital item, use the more accurate date below the digital item.

Marriott International, Inc.. (1974). Marriott Corporation, 1974 Annual Report - Image 11. Annual Reports from the Hospitality Industry Archives. Hospitality Industry Archives, Conrad N. Hilton College of Hotel and Restaurant Management, University of Houston. Retrieved from https://digital.lib.uh.edu/collection/hiltonar/item/678/show/648

Disclaimer: This is a general citation for reference purposes. Please consult the most recent edition of your style manual for the proper formatting of the type of source you are citing. If the date given in the citation does not match the date on the digital item, use the more accurate date below the digital item.

Marriott International, Inc., Marriott Corporation, 1974 Annual Report - Image 11, 1974, Annual Reports from the Hospitality Industry Archives, Hospitality Industry Archives, Conrad N. Hilton College of Hotel and Restaurant Management, University of Houston, accessed September 24, 2019, https://digital.lib.uh.edu/collection/hiltonar/item/678/show/648.

Disclaimer: This is a general citation for reference purposes. Please consult the most recent edition of your style manual for the proper formatting of the type of source you are citing. If the date given in the citation does not match the date on the digital item, use the more accurate date below the digital item.

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Compound Item Description
Title Marriott Corporation, 1974 Annual Report
Creator (LCNAF)
  • Marriott International, Inc.
Publisher Marriott International, Inc.
Date 1974
Description Marriott Corporation Annual Report for the 52 weeks ending on July 26, 1974.
Subject.Topical (LCSH)
  • Hospitality industry
  • Hotel management
  • Corporation reports
Subject.Name (LCNAF)
  • Marriott International, Inc.
Genre (AAT)
  • annual reports
  • business records
Language English
Type (DCMI)
  • Text
  • Image
Original Item Location Marriott Hotels Collection
Digital Collection Annual Reports from the Hospitality Industry Archives
Digital Collection URL http://digital.lib.uh.edu/collection/hiltonar
Repository Hospitality Industry Archives, Conrad N. Hilton College of Hotel and Restaurant Management, University of Houston
Repository URL http://www.uh.edu/hilton-college/About/hospitality-industry-archives
Use and Reproduction No Copyright - United States
File Name index.cpd
Item Description
Title Image 11
Format (IMT)
  • image/jpeg
File Name hiltonar_201609_045_011.jpg
Transcript L •*"W8£: ropolitan Washington, D. C. area. The dinner house concept is an excellent growth area for us, and we will pursue it strongly. HOT SHOPPES CAFETERIAS in fiscal 74 were able to equal the sales and earnings of fiscal 73 despite the closing of one unit and enormous increases in food cost. An experimental cafeteria-style concept with greater operating efficiency is being tested as "Audrey's Sister's Buffet" in Waukegan, Illinois. New price levels and the good market positions of most cafeterias should strengthen results in fiscal 75. THE SERVICE RESTAURANT DIVISION, with its Hot Shoppes Restaurants, was unprofitable last year for the first time in its long history. In the fourth quarter, however, we reversed the declining sales trend through special sales promotions, and Hot Shoppes are expected to regain their profit position in fiscal 75. We expect to sell several of the existing 22 units and plan to convert several more to other modes of Marriott's widely diversified food services during the next few years. THE TOLLROAD DIVISION began operations with high expectations in fiscal 1974, taking over seven New Jersey Turnpike facilities in October of 1973. These traditionally high volume units replaced an equal number of units in Florida. Good fiscal year results were projected for the division despite heavy costs incurred in the Florida-New Jersey shift—but that was before the "Energy Crisis." Sales went into a tailspin in the second quarter as gas rationing on the tollroads restricted traffic, and profits were down substantially for several months. In the fourth quarter we had more normal results and finished the year profitably. The growth that was delayed in 74 should materialize in '75. ROY ROGERS FAMILY RESTAURANTS have grown to 58 company-owned units in the past year and are experiencing excellent results. We think Roy Rogers is the "class" of the fast food industry. Like Farrell's, it has a unique market standing. And like Farrell's, we will be aggressive with expansion. Nine units were added in 1974, and another 15 are planned for this year, including several in the metropolitan New York area. JR. HOT SHOPPES made substantial gains last year in cutting costs and in raising profit margins. Many have been converted to the more profitable Roy Rogers format, but others continue strong in their Washington-area locations, some with colorful new design. FOOD SERVICE MANAGEMENT: Business Food Service, the mainstay of this group, had a fine w