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Marriott Corporation, 1974 Annual Report
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Marriott International, Inc.. Marriott Corporation, 1974 Annual Report - Image 8. 1974. Hospitality Industry Archives, Conrad N. Hilton College of Hotel and Restaurant Management, University of Houston. University of Houston Digital Library. Web. July 21, 2019. https://digital.lib.uh.edu/collection/hiltonar/item/678/show/645.

Disclaimer: This is a general citation for reference purposes. Please consult the most recent edition of your style manual for the proper formatting of the type of source you are citing. If the date given in the citation does not match the date on the digital item, use the more accurate date below the digital item.

Marriott International, Inc.. (1974). Marriott Corporation, 1974 Annual Report - Image 8. Annual Reports from the Hospitality Industry Archives. Hospitality Industry Archives, Conrad N. Hilton College of Hotel and Restaurant Management, University of Houston. Retrieved from https://digital.lib.uh.edu/collection/hiltonar/item/678/show/645

Disclaimer: This is a general citation for reference purposes. Please consult the most recent edition of your style manual for the proper formatting of the type of source you are citing. If the date given in the citation does not match the date on the digital item, use the more accurate date below the digital item.

Marriott International, Inc., Marriott Corporation, 1974 Annual Report - Image 8, 1974, Annual Reports from the Hospitality Industry Archives, Hospitality Industry Archives, Conrad N. Hilton College of Hotel and Restaurant Management, University of Houston, accessed July 21, 2019, https://digital.lib.uh.edu/collection/hiltonar/item/678/show/645.

Disclaimer: This is a general citation for reference purposes. Please consult the most recent edition of your style manual for the proper formatting of the type of source you are citing. If the date given in the citation does not match the date on the digital item, use the more accurate date below the digital item.

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Compound Item Description
Title Marriott Corporation, 1974 Annual Report
Creator (LCNAF)
  • Marriott International, Inc.
Publisher Marriott International, Inc.
Date 1974
Description Marriott Corporation Annual Report for the 52 weeks ending on July 26, 1974.
Subject.Topical (LCSH)
  • Hospitality industry
  • Hotel management
  • Corporation reports
Subject.Name (LCNAF)
  • Marriott International, Inc.
Genre (AAT)
  • annual reports
  • business records
Language English
Type (DCMI)
  • Text
  • Image
Original Item Location Marriott Hotels Collection
Digital Collection Annual Reports from the Hospitality Industry Archives
Digital Collection URL http://digital.lib.uh.edu/collection/hiltonar
Repository Hospitality Industry Archives, Conrad N. Hilton College of Hotel and Restaurant Management, University of Houston
Repository URL http://www.uh.edu/hilton-college/About/hospitality-industry-archives
Use and Reproduction No Copyright - United States
File Name index.cpd
Item Description
Title Image 8
Format (IMT)
  • image/jpeg
File Name hiltonar_201609_045_008.jpg
Transcript Restaurant Group Continues Solid Growth Performance by G. Michael Hostage President Marriott Restaurant Operations SALES Restaurant Operations (in millions) Fiscal 1974 was quite a year for Marriott Restaurant Operations. We met our goals, and then some, but it took a fast finish in the second half by a great team of managers and employees to maintain our traditional rate of profit growth. Unpredictable food costs ... a fuel shortage that had both real and psychological impact . . . and declining sales in our Hot Shoppes Service Restaurants . . . these were the issues most difficult to grapple with the past year. But they didn't stop us from more new records. Sales were up. Earnings were up. Profit margins were generally maintained. Number of new facilities was up—we now have over 500 company operations in our Group. These highlights came about in a number of ways: aggressive expansion in market segments with strong potential, improvements in employee productivity, additional administrative efficiencies, increased advertising expenditures, decisions to convert some units to more profitable types of operations, and price increases. All these have been important routes to profit growth this past year. And after a slow second quarter, things came together in the last half of the year. We frankly had our hands tied by the energy crisis for a while. Sunday closings of gasoline stations and a general concern about driving on any day of the week adversely affected almost every division to some extent, but cut very deeply into Tollroad operations. In addition, the Service Restaurant Division was not profit able, and Cafeteria results were flat on a year- to-year basis. But all other major divisions had healthy gains in fiscal 74—Dinner Houses, Fast Foods, Business Food Service, Big Boy Coffee Shops, Farrell's Ice Cream Parlour Restaurants, and Fairfield Farm Kitchens. FARRELL'S ICE CREAM PARLOUR RESTAURANTS sales and profits were almost double the year before. The number of company-owned units doubled in fiscal 74 by acquisition of 16 franchised units in Los Angeles and the state of Washington, and by opening 14 new locations. We now have 60 Parlours and are beginning to span the continent, achieving national recognition for Farrell's famous brand of wholesome fun and great ice cream specialties. Farrell's acceptance by the public everywhere has been outstanding. It is a concept we intend to expand aggressively—a 42% growth in number of units is programmed for fiscal 1975. BOB'S BIG BOY had another good year. The division opened a dozen new coffee shops and entered the Midwest with the acquisition of 38 franchised Manner's Big Boy units in northern Ohio. Franchising revenue and "Bob's" retail salad dressings continue to make a steady overall contribution to the Big Boy division. Further expansion is planned on both the East and West coasts for this national leader in quality coffee shop service. DINNER HOUSE results keep improving by leaps and bounds. Opened this past year was a new Pittsburgh Joshua Tree—and it has been just as successful as our earlier dinner houses. Five new units are planned for fiscal 75, including one on Long Island, and two more in the met- (At right) Farrell's: Building the "World's Largest Sundae" for special events spreading fun nationwide