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Marriott Corporation, 1974 Annual Report
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Marriott International, Inc.. Marriott Corporation, 1974 Annual Report - Image 4. 1974. Hospitality Industry Archives, Conrad N. Hilton College of Hotel and Restaurant Management, University of Houston. University of Houston Digital Library. Web. September 17, 2019. https://digital.lib.uh.edu/collection/hiltonar/item/678/show/641.

Disclaimer: This is a general citation for reference purposes. Please consult the most recent edition of your style manual for the proper formatting of the type of source you are citing. If the date given in the citation does not match the date on the digital item, use the more accurate date below the digital item.

Marriott International, Inc.. (1974). Marriott Corporation, 1974 Annual Report - Image 4. Annual Reports from the Hospitality Industry Archives. Hospitality Industry Archives, Conrad N. Hilton College of Hotel and Restaurant Management, University of Houston. Retrieved from https://digital.lib.uh.edu/collection/hiltonar/item/678/show/641

Disclaimer: This is a general citation for reference purposes. Please consult the most recent edition of your style manual for the proper formatting of the type of source you are citing. If the date given in the citation does not match the date on the digital item, use the more accurate date below the digital item.

Marriott International, Inc., Marriott Corporation, 1974 Annual Report - Image 4, 1974, Annual Reports from the Hospitality Industry Archives, Hospitality Industry Archives, Conrad N. Hilton College of Hotel and Restaurant Management, University of Houston, accessed September 17, 2019, https://digital.lib.uh.edu/collection/hiltonar/item/678/show/641.

Disclaimer: This is a general citation for reference purposes. Please consult the most recent edition of your style manual for the proper formatting of the type of source you are citing. If the date given in the citation does not match the date on the digital item, use the more accurate date below the digital item.

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Compound Item Description
Title Marriott Corporation, 1974 Annual Report
Creator (LCNAF)
  • Marriott International, Inc.
Publisher Marriott International, Inc.
Date 1974
Description Marriott Corporation Annual Report for the 52 weeks ending on July 26, 1974.
Subject.Topical (LCSH)
  • Hospitality industry
  • Hotel management
  • Corporation reports
Subject.Name (LCNAF)
  • Marriott International, Inc.
Genre (AAT)
  • annual reports
  • business records
Language English
Type (DCMI)
  • Text
  • Image
Original Item Location Marriott Hotels Collection
Digital Collection Annual Reports from the Hospitality Industry Archives
Digital Collection URL http://digital.lib.uh.edu/collection/hiltonar
Repository Hospitality Industry Archives, Conrad N. Hilton College of Hotel and Restaurant Management, University of Houston
Repository URL http://www.uh.edu/hilton-college/About/hospitality-industry-archives
Use and Reproduction No Copyright - United States
File Name index.cpd
Item Description
Title Image 4
Format (IMT)
  • image/jpeg
File Name hiltonar_201609_045_004.jpg
Transcript about equally in the overall 19% sales gain. IN-FLITE SERVICES had the greatest rate of earnings improvement over the year before. With traffic in the United States up for most of the year, and new internal efficiencies, domestic results were good. So were results in South America. Only Europe declined. RESTAURANT OPERATIONS also had excellent earnings progress, especially in our popular new dinner houses and Farrell's Ice Cream Parlour Restaurants, in fast-expanding Roy Rogers Family Restaurants and Big Boy coffee shops, and in Business Food Service. Of our major divisions, only Service Restaurants and Tollroads were off from last year. HOTELS as a group had only a moderate increase over the year before. But losses in the Sun Line and World Travel Divisions obscured the outstanding performance of the Marriott Hotels themselves, and of our new condominium program. Your company now has 688 operations spread across 34 states and 15 foreign countries. We serve 600,000 people every day in our restaurants, at our hotels, on airlines from our flight kitchens, and on Sun Line cruise ships. This is solid footing as we move into the second half of the 70's—a period when travel and leisure time patterns may be changing somewhat under the pressures of inflation. Meeting A Trend In Resorts We have no doubt that the desire for travel and "escape" is as strong as ever. And as travel costs rise and inflation reduces disposable income, we can expect an increase in business for Western Hemisphere resorts and in mini-vacations closer to home. Marriott is well- positioned to benefit from this trend. Our North American-Caribbean resort hotel expansion moved forward rapidly this last year with contracts to manage two large and magnificent resort facilities for Sea Pines Company—one at Amelia Island in Florida and the other at Palmas del'Mar in Puerto Rico. We started plans for a 150-room expansion at Sam Lord's Castle in Barbados. A management fee on a second Acapulco hotel was consummated. We began construction of 74 additional rooms at world-famous Camelback Inn in Arizona. In fiscal 1975 we will open our new Lincolnshire resort-sports complex, the closest resort hotel to downtown Chicago and O'Hare Airport. It has been specifically designed to appeal to the two-to-three night mini-vacation market with short driving time. Our Newport Beach, California, resort hotel will open this fiscal year with complete resort amenities de- J. Willard Marriott J.W. Marriott Jr. veloped on a beautiful site overlooking the Pacific Ocean. And our third Acapulco hotel will open under management contract. It should also be emphasized that Marriott, for several years, has been developing "escape weekend" business in all hotels. We have, or soon will have, indoor swimming pools and recreation centers in most properties above the year-round warm climate zone. Our In-Flite operations have been developed through the years with a heavy focus on growth in leisure travel. We have kitchens at most warm weather resorts serving the U.S. domestic market, including Miami (three kitchens), Ft. Lauderdale, Tampa, Barbados, San Juan, St. Croix, Honolulu, Mexico City, Acapulco, Los Angeles, and Las Vegas. We serve the growing ski market in Salt Lake City, and soon will be in Denver. Our Theme Parks under construction in Santa Clara, California, and near Chicago— and planned for the Washington, D.C. area— are specifically designed to appeal to the local family vacation market requiring less than a one hour drive from home. In the spring of 1976 the first two parks will open, and a major new business for your company will be launched. Serving New Demands In Dining Out As the tendency to stay close to home develops, we are finding that dining out takes on new meaning for leisure-conscious people. There is a particularly strong desire for the different and unusual in restaurants. We are experiencing excellent demand for our dinner houses and will double this division in 1975. We also are seeing greater customer appreciation of the entertainment value of Farrell's Ice Cream Parlour Restaurants. This division will expand by almost 50% in 1975, making it one of our fastest growing divisions. In addition, the public is recognizing the uniqueness