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Marriott Corporation, 1979 Annual Report
Image 15
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Marriott International, Inc.. Marriott Corporation, 1979 Annual Report - Image 15. 1979. Hospitality Industry Archives, Conrad N. Hilton College of Hotel and Restaurant Management, University of Houston. University of Houston Digital Library. Web. May 28, 2020. https://digital.lib.uh.edu/collection/hiltonar/item/637/show/613.

Disclaimer: This is a general citation for reference purposes. Please consult the most recent edition of your style manual for the proper formatting of the type of source you are citing. If the date given in the citation does not match the date on the digital item, use the more accurate date below the digital item.

Marriott International, Inc.. (1979). Marriott Corporation, 1979 Annual Report - Image 15. Annual Reports from the Hospitality Industry Archives. Hospitality Industry Archives, Conrad N. Hilton College of Hotel and Restaurant Management, University of Houston. Retrieved from https://digital.lib.uh.edu/collection/hiltonar/item/637/show/613

Disclaimer: This is a general citation for reference purposes. Please consult the most recent edition of your style manual for the proper formatting of the type of source you are citing. If the date given in the citation does not match the date on the digital item, use the more accurate date below the digital item.

Marriott International, Inc., Marriott Corporation, 1979 Annual Report - Image 15, 1979, Annual Reports from the Hospitality Industry Archives, Hospitality Industry Archives, Conrad N. Hilton College of Hotel and Restaurant Management, University of Houston, accessed May 28, 2020, https://digital.lib.uh.edu/collection/hiltonar/item/637/show/613.

Disclaimer: This is a general citation for reference purposes. Please consult the most recent edition of your style manual for the proper formatting of the type of source you are citing. If the date given in the citation does not match the date on the digital item, use the more accurate date below the digital item.

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Compound Item Description
Title Marriott Corporation, 1979 Annual Report
Creator (LCNAF)
  • Marriott International, Inc.
Publisher Marriott International, Inc.
Date 1979
Description Marriott Corporation Annual Report for calendar year 1979.
Subject.Topical (LCSH)
  • Hospitality industry
  • Hotel management
  • Corporation reports
Subject.Name (LCNAF)
  • Marriott International, Inc.
Genre (AAT)
  • annual reports
  • business records
Language English
Type (DCMI)
  • Text
  • Image
Original Item Location Marriott Hotels Collection
Digital Collection Annual Reports from the Hospitality Industry Archives
Digital Collection URL http://digital.lib.uh.edu/collection/hiltonar
Repository Hospitality Industry Archives, Conrad N. Hilton College of Hotel and Restaurant Management, University of Houston
Repository URL http://www.uh.edu/hilton-college/About/hospitality-industry-archives
Use and Reproduction No Copyright - United States
File Name index.cpd
Item Description
Title Image 15
Format (IMT)
  • image/jpeg
File Name hiltonar_201609_051_015.jpg
Transcript Great America: Best Year Yet in Profits, Margins Sun Line: Cruise Bookings Increase Again arriott's Great America theme parks turned in record results in their fourth season of operation. Improved cost controls, higher labor productivity and increased marketing efforts widened profit margins. Profits jumped 48% on an 11% sales gain. Importantly, higher per-person spending was reported at both parks —near Chicago and in Santa Clara, California, south of San Francisco. This key measure of guest satisfaction rose 13% for the Group to more than $16. In-Park Spending Up Part of the gain came from a small rise in the single-price admission for a full day of rides and live musical productions. But there was a gratifying increase in discretionary expenditures inside the parks for food and beverages, games and merchandise. Total attendance in excess of 5.1 million for both parks matched the 1978 level—despite gasoline shortages and fewer operating days in 1979. Attendance was off in Santa Clara due to a slow spring start. But Great Fun at Great America — near Chicago and San Francisco the Chicago park turned in another attendance gain, as it has each year since opening. Great America is firmly established as a "must see" attraction in the populous Chicago- Milwaukee region. Steady Gains Forecast Return on theme park investment gained four percentage points in 1979. More improvement is ahead as the parks continue to draw five- million-plus guests and as cost controls improve with maturity of the parks. It is important to add that park profits combined with high depreciation generate excellent cash flow which is of considerable value to the rapidly expanding company as a whole. In 1980 both Great America parks will augment their broad appeal for all ages with a variety of new features: Original live musical productions, an old-fashioned ferris wheel, a new coaster ride and more. Both parks are recognized for their top-quality entertainment value. They are located in excellent population centers. The Group will continue to emphasize innovative market strategies to deepen penetration, and effective cost controls to increase profits. Demand for Sun Line's luxury cruises remained high in 1979. Profits for this operator of three cruise ships advanced strongly as occupancy—already near capacity —gained by almost three percentage points. Prices were forced up to offset steep increases in fuel costs. Despite the higher prices, many sailings were booked full for both the Mediterranean and Caribbean seasons. More Improvement Seen Sun Line's excellent reputation for quality and service promises continued profit gains in the new year and beyond. The ships and their crews enjoy a leadership position in the world's two largest cruise markets: Around the Greek and Caribbean Islands. Stella Solaris, cruising the beautiful Aegean