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Marriott Corporation, 1979 Annual Report
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Marriott International, Inc.. Marriott Corporation, 1979 Annual Report - Image 12. 1979. Hospitality Industry Archives, Conrad N. Hilton College of Hotel and Restaurant Management, University of Houston. University of Houston Digital Library. Web. June 4, 2020. https://digital.lib.uh.edu/collection/hiltonar/item/637/show/610.

Disclaimer: This is a general citation for reference purposes. Please consult the most recent edition of your style manual for the proper formatting of the type of source you are citing. If the date given in the citation does not match the date on the digital item, use the more accurate date below the digital item.

Marriott International, Inc.. (1979). Marriott Corporation, 1979 Annual Report - Image 12. Annual Reports from the Hospitality Industry Archives. Hospitality Industry Archives, Conrad N. Hilton College of Hotel and Restaurant Management, University of Houston. Retrieved from https://digital.lib.uh.edu/collection/hiltonar/item/637/show/610

Disclaimer: This is a general citation for reference purposes. Please consult the most recent edition of your style manual for the proper formatting of the type of source you are citing. If the date given in the citation does not match the date on the digital item, use the more accurate date below the digital item.

Marriott International, Inc., Marriott Corporation, 1979 Annual Report - Image 12, 1979, Annual Reports from the Hospitality Industry Archives, Hospitality Industry Archives, Conrad N. Hilton College of Hotel and Restaurant Management, University of Houston, accessed June 4, 2020, https://digital.lib.uh.edu/collection/hiltonar/item/637/show/610.

Disclaimer: This is a general citation for reference purposes. Please consult the most recent edition of your style manual for the proper formatting of the type of source you are citing. If the date given in the citation does not match the date on the digital item, use the more accurate date below the digital item.

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Compound Item Description
Title Marriott Corporation, 1979 Annual Report
Creator (LCNAF)
  • Marriott International, Inc.
Publisher Marriott International, Inc.
Date 1979
Description Marriott Corporation Annual Report for calendar year 1979.
Subject.Topical (LCSH)
  • Hospitality industry
  • Hotel management
  • Corporation reports
Subject.Name (LCNAF)
  • Marriott International, Inc.
Genre (AAT)
  • annual reports
  • business records
Language English
Type (DCMI)
  • Text
  • Image
Original Item Location Marriott Hotels Collection
Digital Collection Annual Reports from the Hospitality Industry Archives
Digital Collection URL http://digital.lib.uh.edu/collection/hiltonar
Repository Hospitality Industry Archives, Conrad N. Hilton College of Hotel and Restaurant Management, University of Houston
Repository URL http://www.uh.edu/hilton-college/About/hospitality-industry-archives
Use and Reproduction No Copyright - United States
File Name index.cpd
Item Description
Title Image 12
Format (IMT)
  • image/jpeg
File Name hiltonar_201609_051_012.jpg
Transcript Restaurant Group Manages Way Through Difficult Year for Industry ... Has Slight Gain The restaurant industry had a disappointing year in 1979— but Marriott's Restaurant Group was able to hold its own. The year started with another government-mandated increase in the minimum wage. This, combined with a record rise in the cost of beef, forced menu prices higher. Extreme snowfalls and gasoline shortages further aggravated the business climate. By mid-year industry customer counts turned downward—and stayed soft much of the year. Marriott's Restaurant Group did not escape the problems, but managed a 4% profit gain over 1978. Sales increased 9%. Importantly, the Group held its decline in traffic below that experienced by the industry in general. Big Boy coffee shops—the Group's largest business—improved moderately on 1978 sales and earnings. But profits from Roy Rogers were off materially. The entire fast- Double fun at Roy Rogers food industry saw volume drop significantly and marketing costs climb. The Restaurant Group made good progress during the year in strategic positioning for the 1980s. Its two most popular restaurant concepts added 42 units. Roy Rogers grew by 25 units to a total of 176. And 17 new Big Boy coffee shops opened—for a total of 180. The Group sold or closed 38 restaurants during the year. This included the profitable disposition of the 16-unit dinner house division which further streamlined operations. Steady Growth for Big Boy At year-end, total units numbered 476 versus 461 the year before. It is significant that the successful Roy Rogers and Big Boy concepts now represent 75% of the total. Year after year, Big Boy Restaurants of America prove their customer appeal. The strength of this family restaurant chain was particularly gratifying considering the difficulties of 1979. The division continued to expand in Southern California—where almost 70% of the company's units are located. It acquired new West Coast franchise rights. And it opened seven more franchised units in Japan —where the first two overseas Big Boys started operating in late 1978. Roy Rogers Appeal High Consumer appreciation of the discernible quality in Roy Rogers' fast food was demonstrated again in 1979. Average expenditure per customer continued to lead the fast- food industry. Division margins suffered in 1979 as fast-food patronage declined nationwide. But careful labor scheduling and tight operating procedures helped to minimize the impact of another increase in the minimum wage and other higher costs. Units in the Long Island market more than doubled in 1979—to 24. Another 22 units were added in the Northeast, and plans were made for entry into the contiguous—and promising—Connecticut market. Division strategy for the '80s concentrates growth in established market areas. This enables Roy Rogers to market effectively and compete strongly against larger national chains. Other Divisions Contribute Farrell's was a bright spot for 1979. It reported another excellent profit gain for the third straight year. The division continues to strengthen operations in satisfactory markets and has eliminated several unprofitable locations. There are now 77 of these ice cream parlour restaurants —down from 89 two years ago. Hot Shoppes—with 16 cafeterias and 7 restaurants—continue to make a steady contribution to Group profits, and had a good gain in 1979. Big Boy.,. Leader in coffee shops, famous for outstanding food 10