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Marriott Corporation, 1979 Annual Report
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Marriott International, Inc.. Marriott Corporation, 1979 Annual Report - Image 7. 1979. Hospitality Industry Archives, Conrad N. Hilton College of Hotel and Restaurant Management, University of Houston. University of Houston Digital Library. Web. January 24, 2020. https://digital.lib.uh.edu/collection/hiltonar/item/637/show/605.

Disclaimer: This is a general citation for reference purposes. Please consult the most recent edition of your style manual for the proper formatting of the type of source you are citing. If the date given in the citation does not match the date on the digital item, use the more accurate date below the digital item.

Marriott International, Inc.. (1979). Marriott Corporation, 1979 Annual Report - Image 7. Annual Reports from the Hospitality Industry Archives. Hospitality Industry Archives, Conrad N. Hilton College of Hotel and Restaurant Management, University of Houston. Retrieved from https://digital.lib.uh.edu/collection/hiltonar/item/637/show/605

Disclaimer: This is a general citation for reference purposes. Please consult the most recent edition of your style manual for the proper formatting of the type of source you are citing. If the date given in the citation does not match the date on the digital item, use the more accurate date below the digital item.

Marriott International, Inc., Marriott Corporation, 1979 Annual Report - Image 7, 1979, Annual Reports from the Hospitality Industry Archives, Hospitality Industry Archives, Conrad N. Hilton College of Hotel and Restaurant Management, University of Houston, accessed January 24, 2020, https://digital.lib.uh.edu/collection/hiltonar/item/637/show/605.

Disclaimer: This is a general citation for reference purposes. Please consult the most recent edition of your style manual for the proper formatting of the type of source you are citing. If the date given in the citation does not match the date on the digital item, use the more accurate date below the digital item.

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Compound Item Description
Title Marriott Corporation, 1979 Annual Report
Creator (LCNAF)
  • Marriott International, Inc.
Publisher Marriott International, Inc.
Date 1979
Description Marriott Corporation Annual Report for calendar year 1979.
Subject.Topical (LCSH)
  • Hospitality industry
  • Hotel management
  • Corporation reports
Subject.Name (LCNAF)
  • Marriott International, Inc.
Genre (AAT)
  • annual reports
  • business records
Language English
Type (DCMI)
  • Text
  • Image
Original Item Location Marriott Hotels Collection
Digital Collection Annual Reports from the Hospitality Industry Archives
Digital Collection URL http://digital.lib.uh.edu/collection/hiltonar
Repository Hospitality Industry Archives, Conrad N. Hilton College of Hotel and Restaurant Management, University of Houston
Repository URL http://www.uh.edu/hilton-college/About/hospitality-industry-archives
Use and Reproduction No Copyright - United States
File Name index.cpd
Item Description
Title Image 7
Format (IMT)
  • image/jpeg
File Name hiltonar_201609_051_007.jpg
Transcript Marriott Hotels' Occupancy, Profits Continue Strong in '79; Expansion Sets One-Year Record In 1979, Marriott Hotels had still another outstanding year. Sales grew 31%, profits increased 30%, and new rooms opened set a record as the company moves rapidly to meet growth opportunities for Marriott lodging services. Lodging Business Healthy The hotel industry today is strong. Demand for rooms is high, especially in the quality range. And the industry has been somewhat restrained in new construction because of high interest rates, selective institutional lending and rising construction costs. These factors have prevented the overbuilding problems of the early 1970s and created a favorable supply- demand balance in available rooms. In this climate, Marriott Hotels are doing well. The company has located its hotels in some of the most desirable city, suburban and airport locations in America. It is developing a network of outstanding resorts. Occupancy Rate Rises Again Especially important, the company knows the services and amenities travelers appreciate most. This is evident in the occupancy rate which rose again in 1979—ending well above 80%. This combination of high occupancy, and room rates which rise in Tan-Tar-A Resort. Lake response to inflation, translates into solid profitability. Hotel operating profits were $87 million in 1979, almost tripling in just five years. Also contributing materially to profits in 1979 was a stringent cost- control program: • Energy consumption dropped for comparable hotels—those with identical facilities in both years. • Rigid new staffing controls kept manhours constant at comparable hotels even though more guests were served—and high quality of service was maintained. • Computerization of front office systems was completed, with not only favorable effects on costs, but greater efficiency in serving guests. Hotel results also were aided in 1979 by virtual completion of the program to sell condominiums at the Essex House in New York City, and by a good contribution from franchised Marriott Inns. '79 Expansion a Record Expansion of the Marriott Hotels system in 1979 reached a new peak with 3,000 new rooms added. This is a one-year high and a 17% increase over 1978. Expansion included seven new hotels, also a record for one year. At year-end there were 47 company-operated hotels and 21,000 rooms—both almost twice the levels of 1974. Two new downtown sites were added in 1979. One was in St. Louis, Pavilion Hotel in St. Louis, now under Marriott management