current operations: At December 31, 1960, Hilton Hotels
owned, leased or operated under management contracts, 40 hotels and
inns, with a total of 28,917 guest rooms. Of these properties, 29 are
domestic operations while 11 are operated by the International company.
With the addition of The Hotel Carrera in Santiago, Chile, and The Hilton
Hawaiian Village in Honolulu, subsequent to the year end, hotels and inns
now number 42. The Corporation also operates office buildings comprising 578,549 square feet as part of three of the hotels.
Business promotional efforts were intensified during the year both on a
corporate level and for each individual property. Because many of the
hotels are the largest in major cities, the Corporation is well equipped to
take care of group meetings which tend to gravitate toward strategically
located centers of population. In most cases, national conventions are
booked into the hotels several years in advance. Equally important, especially with the inns, is the attention given to local sources of group meetings, ranging from small, social luncheons and weddings to large banquets.
One of the most valuable sales tools is the Hilton Reservation System
wherein one Hilton hotel makes reservations at others for its guests. Currently Hilton averages about 60,000 such reservations per month, a substantial increase from the monthly reservation average of 10,000 in 1955
when the present system was initiated.
Our entire organization is alert to the value of persuasive ingenuity in
generating business. Personal sales efforts are sharpened by advertising—
both national and local; by intensive cooperation with travel agents and
tour operators, including the incentive-sales movements of large companies; and by other types of sales support demonstrating the superiority
of Hilton Hotels.
modernization: Hilton properties are constantly being modernized to maintain them as leaders in their respective communities. Expenditures for modernization in 1960 amounted to $8,002,732, compared with
$6,084,035 the year before.
The Waldorf-Astoria's restaurant facilities have been remodeled. New
restaurants are the Bull and Bear, which has a genuine Victorian flavor,
opened late in the summer, and the Walldorfkeller, which reflects the
romance of Heidelberg and the spirit of Vienna, opened in December. The
name is derived from the village of Walldorf, Germany, ancestral home of
the Astor family, builders of the original Waldorf-Astoria.
At the New York Statler Hilton, the mezzanine floor was extended over
the lobby thereby doubling convention exhibit space. A big, new air-conditioned function room was completed on the Sky Top floor. The lobby was
air-conditioned and the laundry was rehabilitated with the addition of
new machinery. Many guest rooms were refurnished. Total modernization
expenditures at this hotel during the year were about $1 million.
At the Washington Statler Hilton, a new restaurant dedicated to the press
and military, the Pen and Sword, was opened in the autumn of 1960. Construction is well along on a Trader Vic restaurant which is scheduled to
open in the summer of 1961.
Many guest rooms also were redecorated and refurnished at the Boston
The Lanais at The Beverly Hilton (top), a section of the Bull and Bear at the Waldorf-Astoria (bottom)