Title | Marriott Corporation, 1984 Annual Report |
Creator (LCNAF) |
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Publisher | Marriott International, Inc. |
Date | 1984 |
Description | Marriott Corporation Annual Report for calendar year 1984. |
Subject.Topical (LCSH) |
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Subject.Name (LCNAF) |
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Genre (AAT) |
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Language | English |
Type (DCMI) |
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Original Item Location | Marriott Hotels Collection |
Digital Collection | Annual Reports from the Hospitality Industry Archives |
Digital Collection URL | http://digital.lib.uh.edu/collection/hiltonar |
Repository | Hospitality Industry Archives, Conrad N. Hilton College of Hotel and Restaurant Management, University of Houston |
Repository URL | http://www.uh.edu/hilton-college/About/hospitality-industry-archives |
Use and Reproduction | No Copyright - United States |
File Name | index.cpd |
Title | Image 22 |
Format (IMT) |
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File Name | hiltonar_201609_056_022.jpg |
Transcript | (Above) Hot topped potatoes were successfully added to the Roy Rogers menuin— 1984. Appealing to a broad range of customers, the hot topped potato comes with a choice of four toppings, and is suitable either as an entree or a side dish. (Right) In 1985, Roy Rogers will continue to refine its products and services to improve productwity and customer value. □ Since year-end, Big Boy has signed agreements for expanded commitments from two large franchisees that will add at least 122 new restaurants to the Big Boy system. All franchisees have agreed to participate in the national advertising campaign which will begin in 1986. OUTLOOK Strategic moves during 1984 provide the foundation for Marriott to capitalize on the strong market position of its two core restaurant concepts, Roy Rogers and Big Boy. 20 |