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Marriott Corporation, 1984 Annual Report
Image 20
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Marriott International, Inc.. Marriott Corporation, 1984 Annual Report - Image 20. 1984. Hospitality Industry Archives, Conrad N. Hilton College of Hotel and Restaurant Management, University of Houston. University of Houston Digital Library. Web. November 12, 2019. https://digital.lib.uh.edu/collection/hiltonar/item/439/show/410.

Disclaimer: This is a general citation for reference purposes. Please consult the most recent edition of your style manual for the proper formatting of the type of source you are citing. If the date given in the citation does not match the date on the digital item, use the more accurate date below the digital item.

Marriott International, Inc.. (1984). Marriott Corporation, 1984 Annual Report - Image 20. Annual Reports from the Hospitality Industry Archives. Hospitality Industry Archives, Conrad N. Hilton College of Hotel and Restaurant Management, University of Houston. Retrieved from https://digital.lib.uh.edu/collection/hiltonar/item/439/show/410

Disclaimer: This is a general citation for reference purposes. Please consult the most recent edition of your style manual for the proper formatting of the type of source you are citing. If the date given in the citation does not match the date on the digital item, use the more accurate date below the digital item.

Marriott International, Inc., Marriott Corporation, 1984 Annual Report - Image 20, 1984, Annual Reports from the Hospitality Industry Archives, Hospitality Industry Archives, Conrad N. Hilton College of Hotel and Restaurant Management, University of Houston, accessed November 12, 2019, https://digital.lib.uh.edu/collection/hiltonar/item/439/show/410.

Disclaimer: This is a general citation for reference purposes. Please consult the most recent edition of your style manual for the proper formatting of the type of source you are citing. If the date given in the citation does not match the date on the digital item, use the more accurate date below the digital item.

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Compound Item Description
Title Marriott Corporation, 1984 Annual Report
Creator (LCNAF)
  • Marriott International, Inc.
Publisher Marriott International, Inc.
Date 1984
Description Marriott Corporation Annual Report for calendar year 1984.
Subject.Topical (LCSH)
  • Hospitality industry
  • Hotel management
  • Corporation reports
Subject.Name (LCNAF)
  • Marriott International, Inc.
Genre (AAT)
  • annual reports
  • business records
Language English
Type (DCMI)
  • Text
  • Image
Original Item Location Marriott Hotels Collection
Digital Collection Annual Reports from the Hospitality Industry Archives
Digital Collection URL http://digital.lib.uh.edu/collection/hiltonar
Repository Hospitality Industry Archives, Conrad N. Hilton College of Hotel and Restaurant Management, University of Houston
Repository URL http://www.uh.edu/hilton-college/About/hospitality-industry-archives
Use and Reproduction No Copyright - United States
File Name index.cpd
Item Description
Title Image 20
Format (IMT)
  • image/jpeg
File Name hiltonar_201609_056_020.jpg
Transcript RESTAURA Restaurant operations produced 22% of Marriott's total sales and 23% of operat- ing income in 1984. Operating income increased 24% in 1984, on a 14% sales gain. Results improved in all divisions, aided by unit expansion, aggressive marketing and higher customer counts. These divisions include Roy Rogers fast food restaurants, Bob's Big Boy family restaurants, Hot Shoppes cafeterias and restaurants, and the Host specialty restaurant division. The dinner houses and Mexican restaurants which comprise Host's specialty restaurant division are being sold. While they have been profitable, these operations are not compatible with Marriott's long-term strategy to concentrate upon coffee shops and fast food restaurants. These sales are expected to be completed by mid-1985 for amounts exceeding book value. OPERATIONS Roy Rogers. The Roy Rogers division achieved record sales and profits in 1984, as the concept's position in its markets continued to grow. The division benefited from the addition of 31 company-operated and franchised units in 1984 and from increased emphasis on new and existing products. Conversion of units gained in the 1982 Gino's acquisition was completed in 1984, and the disposition of those units not compatible with the Roy Rogers concept is nearly complete. Roy Rogers' company-operated restaurants are positioned to offer high quality fare to their principal target market—adult consumers in the Middle Adantic and Northeastern states. Successful marketing developments during 1984 included renewed emphasis on fried chicken, expansion of breakfast and drive-through service, and introduction of hot topped potatoes. During 1985, division strategy will focus on further refining Roy Rogers' products and services to improve productivity and customer value. Big Boy. Company-operated Bob's Big Boy units on both the East and West coasts performed well in 1984, reflecting increased customer counts, as well as the success of breakfast bars and "greenhouse" expansions in Eastern units. Greenhouse modifications have increased overall capacity, customer appeal and profitability, and their application for West Coast units is now under development Nine new Bob's Big Boy units were opened during the year. Marriott broadened development efforts for its Big Boy family restaurants in 1984. Several recent moves have strengthened the Big Boy system and placed it in an excellent position for long-term growth: □ Big Boy management and franchise operations were substantially reorganized to permit Marriott to redevelop key markets for new franchising, to strengthen its relationships with existing franchisees and to benefit more fully from the value of the Big Boy name and franchise. □ The company regained an attractive 12-state territory which can be developed at greater return to Marriott, as a result of successfully negotiating the withdrawal of two franchisees. □ The marketing and management team involved with the franchise system was expanded, and a new national advertising program for use by franchisees was developed. 18