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Marriott Corporation, 1984 Annual Report
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Marriott International, Inc.. Marriott Corporation, 1984 Annual Report - Image 16. 1984. Hospitality Industry Archives, Conrad N. Hilton College of Hotel and Restaurant Management, University of Houston. University of Houston Digital Library. Web. November 12, 2019. https://digital.lib.uh.edu/collection/hiltonar/item/439/show/406.

Disclaimer: This is a general citation for reference purposes. Please consult the most recent edition of your style manual for the proper formatting of the type of source you are citing. If the date given in the citation does not match the date on the digital item, use the more accurate date below the digital item.

Marriott International, Inc.. (1984). Marriott Corporation, 1984 Annual Report - Image 16. Annual Reports from the Hospitality Industry Archives. Hospitality Industry Archives, Conrad N. Hilton College of Hotel and Restaurant Management, University of Houston. Retrieved from https://digital.lib.uh.edu/collection/hiltonar/item/439/show/406

Disclaimer: This is a general citation for reference purposes. Please consult the most recent edition of your style manual for the proper formatting of the type of source you are citing. If the date given in the citation does not match the date on the digital item, use the more accurate date below the digital item.

Marriott International, Inc., Marriott Corporation, 1984 Annual Report - Image 16, 1984, Annual Reports from the Hospitality Industry Archives, Hospitality Industry Archives, Conrad N. Hilton College of Hotel and Restaurant Management, University of Houston, accessed November 12, 2019, https://digital.lib.uh.edu/collection/hiltonar/item/439/show/406.

Disclaimer: This is a general citation for reference purposes. Please consult the most recent edition of your style manual for the proper formatting of the type of source you are citing. If the date given in the citation does not match the date on the digital item, use the more accurate date below the digital item.

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Compound Item Description
Title Marriott Corporation, 1984 Annual Report
Creator (LCNAF)
  • Marriott International, Inc.
Publisher Marriott International, Inc.
Date 1984
Description Marriott Corporation Annual Report for calendar year 1984.
Subject.Topical (LCSH)
  • Hospitality industry
  • Hotel management
  • Corporation reports
Subject.Name (LCNAF)
  • Marriott International, Inc.
Genre (AAT)
  • annual reports
  • business records
Language English
Type (DCMI)
  • Text
  • Image
Original Item Location Marriott Hotels Collection
Digital Collection Annual Reports from the Hospitality Industry Archives
Digital Collection URL http://digital.lib.uh.edu/collection/hiltonar
Repository Hospitality Industry Archives, Conrad N. Hilton College of Hotel and Restaurant Management, University of Houston
Repository URL http://www.uh.edu/hilton-college/About/hospitality-industry-archives
Use and Reproduction No Copyright - United States
File Name index.cpd
Item Description
Title Image 16
Format (IMT)
  • image/jpeg
File Name hiltonar_201609_056_016.jpg
Transcript CONTRACT FOOD SER] Operating Income (in millions) Marriott's contract food service businesses accounted for 32% of total comparty sales and 28% of operating income in 1984. Sales for this line of business increased 17% in 1984, and operating income rose 23%. Profits were up in all divisions. Performance reflected expansion of our domestic airline catering operations and improved international catering results, as well as new business in airport operations, food service management and highway restaurants. OPERATIONS Airline catering. Airline industry performance overall continued to improve in the United States, and domestic passenger enplanements rose 7% to a record level in 1984. However, the industry continued to face financial difficulties, and the airline catering business remained highly competitive. Marriott benefited from the addition of new business and the expansion of service for existing clients, as well as from consolidation of its domestic and international management early in 1984. A total of nine domestic flight kitchens were added or reactivated, including new facilities at the Minneapolis/St. Paul and New York/Kennedy International airports. Our international airline catering results were helped by a new strategic focus and expanded business in the United Kingdom, Spain and the Caribbean. Airport operations. Results for the Marriott/Host food, beverage and merchandise operations reflected increased passenger traffic and new contracts. Moreover, traffic at airports served by the company grew faster than the national average, due to superior locations and recendy expanded or remodeled facilities. Today, nearly 60% of all people who fly in the United States pass through an airport with Marriott/ Host terminal facilities. The impact of new accounts, as well as significant expansion or refurbishment at 11 airports currendy served by Marriott/Host, began to be felt in 1984. Several other major client airports will complete similar expansion or renovation programs in 1985. Food service management. This growing division had a good year in 1984, posting improved results in every segment. A number of new accounts were added, with growth especially strong in the business food service and education segments. New clients included Harvard Business School, U.S.F.&G. Co. in Baltimore, University of Miami (Fla.) and Cedars Medical Center, Miami. In 1984, we expanded the division's marketing organization and began to focus on larger, more complex accounts which can take advantage of Marriott's wide range of capabilities. Development opportunities also appear to be improving in the health care segment, as more hospital administrators realize that food service by outside operators can offer significant savings over self-operation. Highway restaurants. Marriott food service operations on several major East Coast tollways posted substantially higher results due to unit expansion and conversion of locations to Roy Rogers and Bob's Big Boy restaurant concepts. The company began operations under contract with New Jersey's Garden State Parkway Authority. Overall traffic was up, and customer acceptance of the concept changes has been very favorable. 14