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Marriott Corporation, 1984 Annual Report
Image 15
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Marriott International, Inc.. Marriott Corporation, 1984 Annual Report - Image 15. 1984. Hospitality Industry Archives, Conrad N. Hilton College of Hotel and Restaurant Management, University of Houston. University of Houston Digital Library. Web. November 12, 2019. https://digital.lib.uh.edu/collection/hiltonar/item/439/show/405.

Disclaimer: This is a general citation for reference purposes. Please consult the most recent edition of your style manual for the proper formatting of the type of source you are citing. If the date given in the citation does not match the date on the digital item, use the more accurate date below the digital item.

Marriott International, Inc.. (1984). Marriott Corporation, 1984 Annual Report - Image 15. Annual Reports from the Hospitality Industry Archives. Hospitality Industry Archives, Conrad N. Hilton College of Hotel and Restaurant Management, University of Houston. Retrieved from https://digital.lib.uh.edu/collection/hiltonar/item/439/show/405

Disclaimer: This is a general citation for reference purposes. Please consult the most recent edition of your style manual for the proper formatting of the type of source you are citing. If the date given in the citation does not match the date on the digital item, use the more accurate date below the digital item.

Marriott International, Inc., Marriott Corporation, 1984 Annual Report - Image 15, 1984, Annual Reports from the Hospitality Industry Archives, Hospitality Industry Archives, Conrad N. Hilton College of Hotel and Restaurant Management, University of Houston, accessed November 12, 2019, https://digital.lib.uh.edu/collection/hiltonar/item/439/show/405.

Disclaimer: This is a general citation for reference purposes. Please consult the most recent edition of your style manual for the proper formatting of the type of source you are citing. If the date given in the citation does not match the date on the digital item, use the more accurate date below the digital item.

URL
Embed Image
Compound Item Description
Title Marriott Corporation, 1984 Annual Report
Creator (LCNAF)
  • Marriott International, Inc.
Publisher Marriott International, Inc.
Date 1984
Description Marriott Corporation Annual Report for calendar year 1984.
Subject.Topical (LCSH)
  • Hospitality industry
  • Hotel management
  • Corporation reports
Subject.Name (LCNAF)
  • Marriott International, Inc.
Genre (AAT)
  • annual reports
  • business records
Language English
Type (DCMI)
  • Text
  • Image
Original Item Location Marriott Hotels Collection
Digital Collection Annual Reports from the Hospitality Industry Archives
Digital Collection URL http://digital.lib.uh.edu/collection/hiltonar
Repository Hospitality Industry Archives, Conrad N. Hilton College of Hotel and Restaurant Management, University of Houston
Repository URL http://www.uh.edu/hilton-college/About/hospitality-industry-archives
Use and Reproduction No Copyright - United States
File Name index.cpd
Item Description
Title Image 15
Format (IMT)
  • image/jpeg
File Name hiltonar_201609_056_015.jpg
Transcript Airport (414); Overland Park, Kan. (402); Richmond, Va. (401); and Washington, D.C./J.W Marriott (774). Franchised units were opened in Corpus Christi, Tex. (346); Roanoke, Va. (255); and San Francisco/Fisherman's Wharf (256). The Sea- view Resort and Country Club near Adantic City, N.J. (157) and the Prince de Galles Hotel in Paris, France (176) were acquired. Courtyard by Marriott In June 1984, after a highly successful test in Georgia, the company announced its plans for a national rollout of Courtyard by Marriott. Sales and occupancy for the division's first full year of operation exceeded planned levels, and customer feedback has been very positive. Courtyard's rate structure of $40 to $60 (depending on location) places it in the middle of the moderate price segment of the market, which represents about 45% of all US. rooms. Designed to look like contemporary country inns, Courtyard properties typically have 140 to 150 rooms, maintaining a residential feel and providing ease of development in relatively small market areas. The new concept meets our high standards yet stays cost competitive by limiting investment in public facilities, and by using centralized multi-unit or "cluster" management and sophisticated computer systems. Marriott is developing Courtyard aggressively. In addition to the Georgia-based cluster, target markets include the greater Washington, D.C./Baltimore, Chicago and Detroit areas, as well as cities in California, New York, New Jersey and Texas. The Courtyard chain will include more than 350 hotels by the early 1990s. New Business Developments In 1984, we announced two new lodging-related ventures which we will evaluate over the next few years to determine their potential for national expansion: Vacation ownership resorts. The April 1984 acquisition of the American Resorts Group, a developer of vacation ownership resorts, represents an extension of Marriott's management skills into the timeshare market. Our initial venture is a luxurious 122-unit resort on Hilton Head Island, South Carolina. Lifecare retirement communities. Marriott is in the process of developing life- care retirement communities which build on our lodging and food service strengths. A typical Marriott lifecare community will serve 300 to 400 people, offering independent residential living, food service and recreational facilities, combined with health care services. The initial Marriott community will open in suburban Washington, D.C. inl987. OUTLOOK We look forward to continued strong performance from our lodging operations in 1985. We expect to realize benefits throughout the year from room rate increases and from special promotions begun in 1984. In addition, our results will be enhanced by strong overall demand, the maturity of a substantial number of hotels added in the early 1980s, and ourwide geographic market distribution. Longer term, the new business developments announced during the last two years should complement our traditional hotel operations and provide significant sources of profit growth in the decade ahead. (Top) Resembling contemporary country inns rather than traditional motels, Courtyards feature high quality guest rooms designed forjhe traveling business__ man or woman. (Bottom) The company tested several design concepts in developing its new Marriott Suites hotels. 13