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Marriott Corporation, 1984 Annual Report
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Marriott International, Inc.. Marriott Corporation, 1984 Annual Report - Image 12. 1984. Hospitality Industry Archives, Conrad N. Hilton College of Hotel and Restaurant Management, University of Houston. University of Houston Digital Library. Web. November 12, 2019. https://digital.lib.uh.edu/collection/hiltonar/item/439/show/402.

Disclaimer: This is a general citation for reference purposes. Please consult the most recent edition of your style manual for the proper formatting of the type of source you are citing. If the date given in the citation does not match the date on the digital item, use the more accurate date below the digital item.

Marriott International, Inc.. (1984). Marriott Corporation, 1984 Annual Report - Image 12. Annual Reports from the Hospitality Industry Archives. Hospitality Industry Archives, Conrad N. Hilton College of Hotel and Restaurant Management, University of Houston. Retrieved from https://digital.lib.uh.edu/collection/hiltonar/item/439/show/402

Disclaimer: This is a general citation for reference purposes. Please consult the most recent edition of your style manual for the proper formatting of the type of source you are citing. If the date given in the citation does not match the date on the digital item, use the more accurate date below the digital item.

Marriott International, Inc., Marriott Corporation, 1984 Annual Report - Image 12, 1984, Annual Reports from the Hospitality Industry Archives, Hospitality Industry Archives, Conrad N. Hilton College of Hotel and Restaurant Management, University of Houston, accessed November 12, 2019, https://digital.lib.uh.edu/collection/hiltonar/item/439/show/402.

Disclaimer: This is a general citation for reference purposes. Please consult the most recent edition of your style manual for the proper formatting of the type of source you are citing. If the date given in the citation does not match the date on the digital item, use the more accurate date below the digital item.

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Compound Item Description
Title Marriott Corporation, 1984 Annual Report
Creator (LCNAF)
  • Marriott International, Inc.
Publisher Marriott International, Inc.
Date 1984
Description Marriott Corporation Annual Report for calendar year 1984.
Subject.Topical (LCSH)
  • Hospitality industry
  • Hotel management
  • Corporation reports
Subject.Name (LCNAF)
  • Marriott International, Inc.
Genre (AAT)
  • annual reports
  • business records
Language English
Type (DCMI)
  • Text
  • Image
Original Item Location Marriott Hotels Collection
Digital Collection Annual Reports from the Hospitality Industry Archives
Digital Collection URL http://digital.lib.uh.edu/collection/hiltonar
Repository Hospitality Industry Archives, Conrad N. Hilton College of Hotel and Restaurant Management, University of Houston
Repository URL http://www.uh.edu/hilton-college/About/hospitality-industry-archives
Use and Reproduction No Copyright - United States
File Name index.cpd
Item Description
Title Image 12
Format (IMT)
  • image/jpeg
File Name hiltonar_201609_056_012.jpg
Transcript HHH The London Marriott, acquired in late 1983 and subsequently renovated, is one of the city's finest hotels. It is located near Grosvenor Square imhe prestigious Mayfair district Marriott Suites. We have developed a new all-suite hotel concept which will represent an attractive option for business and pleasure guests who do not need extensive meeting facilities. Our first Marriott Suites hotel will open in 1986. Courtyard by Marriott Courtyard, our entry into the moderate price lodging segment, is designed to compete direcdy with major national franchised chains. Five Courtyard by Marriott hotels have been tested successfully in Georgia. Management plans to aggressively expand this business to over 50,000 rooms by the early 1990s. New business development. Marriott also is evaluating the potential for national systems of vacation ownership resorts and lifecare retirement communities, which are described under New Business Developments. REVIEW OF LODGING OPERATIONS Results for Marriott's lodging business increased strongly in 1984. Sales rose 24%, while operating income was up 19%, excluding the impact of nine hotels syndicated during^the year. These gains reflected an expansion in total rooms, higher occupancy and increased room rates. Marriott Hotels and Resorts Sales benefited from the opening of 13 hotels in 1984, as well as a one and 10 one-half percentage point improvement in occupancy for comparable units, and average rate increases which exceeded inflation. Marketing. Aggressive marketing efforts yielded strong increases in volume from business transient guests. Sales for the group meeting and pleasure segments also were higher. One of our most visible marketing efforts, the Honored Guest awards program was introduced early in 1984, providing incentives for the frequent business traveler. Guests accumulate points based on expenditures for rooms, food, beverages and merchandise in Marriott hotels and resorts. This program, the most comprehensive of its type in the lodging industry, is tied in with incentive promotions for three airlines and a car rental company. Operations. Among 1984 operational developments were the installations of a state-of-the-art automated reservations network throughout the Marriott chain and a new front office computer system in many hotels. These important tools give management more complete market information and allow better control of the rooms inventory to achieve higher sales per room. We constantly refine our comprehensive operating systems and guest services to provide a contemporary, competitive hotel product. In 1984, we increased the number of hotels with concierge levels and continued to refurbish older properties. Expansion. Marriott continued its program of aggressive expansion in promising markets that has yielded nearly 20% average annual growth in rooms since 1979. Over 5,800 rooms were added in 1984. Eight new company-operated hotels were opened in 1984, two other hotels were acquired and three franchised properties were opened. New company-operated hotels opened during the year included (rooms in parentheses): Boston/Copley Place (1,139); Charlotte, N.C./City Center (431); Fort Lauderdale/Harbor Beach Resort (645); Houston/Medical Center (398); Newark/