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| Title | Marriott Corporation, 1984 Annual Report |
| Creator (LCNAF) |
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| Publisher | Marriott International, Inc. |
| Date | 1984 |
| Description | Marriott Corporation Annual Report for calendar year 1984. |
| Subject.Topical (LCSH) |
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| Subject.Name (LCNAF) |
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| Genre (AAT) |
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| Language | English |
| Type (DCMI) |
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| Original Item Location | Marriott Hotels Collection |
| Digital Collection | Annual Reports from the Hospitality Industry Archives |
| Digital Collection URL | http://digital.lib.uh.edu/collection/hiltonar |
| Repository | Hospitality Industry Archives, Conrad N. Hilton College of Hotel and Restaurant Management, University of Houston |
| Repository URL | http://www.uh.edu/hilton-college/About/hospitality-industry-archives |
| Use and Reproduction | No Copyright - United States |
| File Name | index.cpd |
| Title | Image 8 |
| Format (IMT) |
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| File Name | hiltonar_201609_056_008.jpg |
| Transcript | LODGING Operating Income (in millions) Over the past decade, Marriott has become one of America's most successful hotel chains. Our lodging business includes 142 full service hotels and resorts which accounted for nearly half of Marriott's 1984 sales and operating income. Marriott is capitalizing on its expertise by developing a number of new lodging concepts. We are developing specialized products for the upscale market, including all-suite hotels named Marriott Suites, and a network of distinctive convention hotels to meet the special needs of large groups. We also have successfully developed and tested Courtyard by Marriott, a moderate price lodging concept. Finally, we are market testing two new businesses closely related to our base of lodging skills. THE LAST 10 YEARS Marriott's lodging business over the last decade has been characterized by rapid growth, consistendy high quality, superior returns and innovative financing. Rapid growth to national coverage. In the last 10 years, Marriott has grown from 14,000 to nearly 61,000 rooms, with hotels located in most of the top 100 U.S. markets. Marriott hotels are designed to serve individual business travelers, pleasure travelers and groups. Our research shows that Marriott is chosen by more meeting planners than any other chain. Awareness of Marriott among business travelers has increased substantially in recent years, and we are beginning to take advantage of this national presence. Consistently high quality. Marriott has successfully managed its rapid growth without any dilution in its ability to build and operate quality facilities. In fact, in 1984 we received significant increases in customer ratings for efficient reservations, rapid check-in/check-out, friendly employees and quality meeting facilities. Our guest rooms rated particularly well—92% have been built or refurbished in the last five years. Marriott has received more Mobil Four and Five Star and American Automobile Association Four and Five Diamond awards than any other lodging chain. Consumer research shows that Marriott is one of America's two most preferred chains for business travel, and that it leads all competitors in the friendliness of its people. Our traditional emphasis on strong operating systems and intensive training is one reason for this consistently high performance. This is supported by a sincere commitment to our people—both management and hourly employees—which has helped foster strong group motivation and individual achievement. To maintain control over quality, we use only limited franchising. Over 80% of our rooms are owned or managed by Marriott, making us the largest operator of hotel rooms in America. Superior returns. Marriott is one of the world's most profitable hotel chains. Our average occupancy is well above both the industry and our direct competition. Marriott maximizes room revenues while delivering good value. Room rate increases consistendy have exceeded inflation. Our food and beverage profits are the highest in the lodging industry, aided by strict controls and a comprehensive procurement system. |