Keyword
in
Collection
Date
to
Marriott Corporation, 1983 Annual Report
Image 18
Citation
MLA
APA
Chicago/Turabian
Marriott International, Inc.. Marriott Corporation, 1983 Annual Report - Image 18. 1983. Hospitality Industry Archives, Conrad N. Hilton College of Hotel and Restaurant Management, University of Houston. University of Houston Digital Library. Web. June 5, 2020. https://digital.lib.uh.edu/collection/hiltonar/item/303/show/272.

Disclaimer: This is a general citation for reference purposes. Please consult the most recent edition of your style manual for the proper formatting of the type of source you are citing. If the date given in the citation does not match the date on the digital item, use the more accurate date below the digital item.

Marriott International, Inc.. (1983). Marriott Corporation, 1983 Annual Report - Image 18. Annual Reports from the Hospitality Industry Archives. Hospitality Industry Archives, Conrad N. Hilton College of Hotel and Restaurant Management, University of Houston. Retrieved from https://digital.lib.uh.edu/collection/hiltonar/item/303/show/272

Disclaimer: This is a general citation for reference purposes. Please consult the most recent edition of your style manual for the proper formatting of the type of source you are citing. If the date given in the citation does not match the date on the digital item, use the more accurate date below the digital item.

Marriott International, Inc., Marriott Corporation, 1983 Annual Report - Image 18, 1983, Annual Reports from the Hospitality Industry Archives, Hospitality Industry Archives, Conrad N. Hilton College of Hotel and Restaurant Management, University of Houston, accessed June 5, 2020, https://digital.lib.uh.edu/collection/hiltonar/item/303/show/272.

Disclaimer: This is a general citation for reference purposes. Please consult the most recent edition of your style manual for the proper formatting of the type of source you are citing. If the date given in the citation does not match the date on the digital item, use the more accurate date below the digital item.

URL
Embed Image
Compound Item Description
Title Marriott Corporation, 1983 Annual Report
Creator (LCNAF)
  • Marriott International, Inc.
Publisher Marriott International, Inc.
Date 1983
Description Marriott Corporation Annual Report for calendar year 1983.
Subject.Topical (LCSH)
  • Hospitality industry
  • Hotel management
  • Corporation reports
Subject.Name (LCNAF)
  • Marriott International, Inc.
Genre (AAT)
  • annual reports
  • business records
Language English
Type (DCMI)
  • Text
  • Image
Original Item Location Marriott Hotels Collection
Digital Collection Annual Reports from the Hospitality Industry Archives
Digital Collection URL http://digital.lib.uh.edu/collection/hiltonar
Repository Hospitality Industry Archives, Conrad N. Hilton College of Hotel and Restaurant Management, University of Houston
Repository URL http://www.uh.edu/hilton-college/About/hospitality-industry-archives
Use and Reproduction No Copyright - United States
File Name index.cpd
Item Description
Title Image 18
Format (IMT)
  • image/jpeg
File Name hiltonar_201609_055_018.jpg
Transcript The Big Boy franchise system received new emphasis in 1983. Cooperative national programs in marketing, menu development and procurement now are underway, aimed at maintaining Big Boy's leadership in family restaurants. Host specialty restaurants. The Charley Brown's/ Charley's Place dinner houses had the strongest performance among Host specialty concepts in 1983. Charley's customer counts and average checks were boosted by special menu promotions, and several California restaurants were remodeled. Competition in the Mexican restaurant segment was strong in 1983, particularly on the West Coast. The Casa Maria concept has been well received in the East, where three new units are planned for 1984. Roy Rogers restaurant Odell Jones, who began in the fast food business as an hourly employee, manages one of the largest Roy Rogers units in Washington, D.C. Advancement at Marriott is based solely on ability, and the company 5s guaran tee of fair treatmentfor all employees has been, in effect since 1927. Right— Charley Brown's and Charley'S Place are highly successful dinner house concepts for Host specialty restaurants. Their menu features a variety of innovative stir-fried, seafood and beefitems. Key Success Factors Our gains in the restaurant business in 1983 were influenced by several factors which will continue to play a role in future growth: Strong quality/value perception. Marriott is differentiated from competitors in restaurant segments by its strong reputation for outstanding product quality at moderate prices. Strict food procurement and preparation standards as well as other controls help ensure both quality and productivity. Experienced management. The company has a large organization of experienced managers, and intensive management development programs are geared to correspond with projected growth. Concentration in favorable markets. Our restaurant operations are concentrated in geographic markets and market segments where they are well established, with solid growth opportunities. Existing concepts fit well with the demographics of these principal market areas. Flexibility. Restaurant products and concepts are constantly refined to suit changing consumer preferences. We have the resources to move quickly on attractive acquisitions which could broaden our market participation. Outlook The superior performance of Marriott's restaurant operations, coupled with their attractive market position, reinforces prospects for continued growth in this business. M 16