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Marriott Corporation, 1983 Annual Report
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Marriott International, Inc.. Marriott Corporation, 1983 Annual Report - Image 16. 1983. Hospitality Industry Archives, Conrad N. Hilton College of Hotel and Restaurant Management, University of Houston. University of Houston Digital Library. Web. December 4, 2020. https://digital.lib.uh.edu/collection/hiltonar/item/303/show/270.

Disclaimer: This is a general citation for reference purposes. Please consult the most recent edition of your style manual for the proper formatting of the type of source you are citing. If the date given in the citation does not match the date on the digital item, use the more accurate date below the digital item.

Marriott International, Inc.. (1983). Marriott Corporation, 1983 Annual Report - Image 16. Annual Reports from the Hospitality Industry Archives. Hospitality Industry Archives, Conrad N. Hilton College of Hotel and Restaurant Management, University of Houston. Retrieved from https://digital.lib.uh.edu/collection/hiltonar/item/303/show/270

Disclaimer: This is a general citation for reference purposes. Please consult the most recent edition of your style manual for the proper formatting of the type of source you are citing. If the date given in the citation does not match the date on the digital item, use the more accurate date below the digital item.

Marriott International, Inc., Marriott Corporation, 1983 Annual Report - Image 16, 1983, Annual Reports from the Hospitality Industry Archives, Hospitality Industry Archives, Conrad N. Hilton College of Hotel and Restaurant Management, University of Houston, accessed December 4, 2020, https://digital.lib.uh.edu/collection/hiltonar/item/303/show/270.

Disclaimer: This is a general citation for reference purposes. Please consult the most recent edition of your style manual for the proper formatting of the type of source you are citing. If the date given in the citation does not match the date on the digital item, use the more accurate date below the digital item.

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Compound Item Description
Title Marriott Corporation, 1983 Annual Report
Creator (LCNAF)
  • Marriott International, Inc.
Publisher Marriott International, Inc.
Date 1983
Description Marriott Corporation Annual Report for calendar year 1983.
Subject.Topical (LCSH)
  • Hospitality industry
  • Hotel management
  • Corporation reports
Subject.Name (LCNAF)
  • Marriott International, Inc.
Genre (AAT)
  • annual reports
  • business records
Language English
Type (DCMI)
  • Text
  • Image
Original Item Location Marriott Hotels Collection
Digital Collection Annual Reports from the Hospitality Industry Archives
Digital Collection URL http://digital.lib.uh.edu/collection/hiltonar
Repository Hospitality Industry Archives, Conrad N. Hilton College of Hotel and Restaurant Management, University of Houston
Repository URL http://www.uh.edu/hilton-college/About/hospitality-industry-archives
Use and Reproduction No Copyright - United States
File Name index.cpd
Item Description
Title Image 16
Format (IMT)
  • image/jpeg
File Name hiltonar_201609_055_016.jpg
Transcript RESTAURANTS he company posted a 24% sales gain for its restaurant businesses in 1983, with a 27% increase in operating income. Performance was strong in Roy Rogers, Big Boy and the Host specialty restaurant division, reflecting gains in both customer counts and average checks. Results benefited from effective marketing programs, plus the addition of 100 company-operated and franchised units—primarily in Roy Rogers. Food and labor costs were relatively stable. Operations Roy Rogers. The strongest performance gains were in Roy Rogers. Sixty-six company-operated and franchised units were added during the year, mostly through conversion of former Gino's restaurants. These additions gave Roy Rogers increased marketing leverage and consumer awareness. Growth was especially strong in Philadelphia and greater New York. Product development efforts centered around breakfast. A new breakfast bar and breakfast menu items, tested in 1983, will be "rolled out" in the Baltimore and Washington, D.C. markets by April 1984. Disposition of Gino's units not scheduled for conversion to Roy Rogers was nearly completed in 1983, helped by the sale of 108 Rustler steak houses—a former Gino's concept. Big Boy. In East Coast operations, a new breakfast bar was introduced successfully in all units. Results also were helped by the first full year's contribution from a new lighter menu for other meal periods. A "greenhouse" addition, tested at several locations, will be introduced where appropriate in 1984. In the West, testing of new salad bar and breakfast bar concepts continued during 1983. Ohaloeicheep lager Casa Maria restaurant ring in close contact \ omers is an impark of the unit managt ■essful manager at iMott must have an e preneurial spirit, and n be versatile, dedicated ai™. familiar with all aspects of operations. Right—Tempting new bi fast bars were introduce Roy Rogers units in Wat ington, D.C. andBaltim in late 1983. 14