University of Houston Digital Library: Annual Reports from the Hospitality Industry Archives: Marriott Corporation, 1983 Annual Report

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Marriott Corporation, 1983 Annual Report

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Marriott International, Inc.. Marriott Corporation, 1983 Annual Report - Image 16. 1983. Hospitality Industry Archives, Conrad N. Hilton College of Hotel and Restaurant Management, University of Houston. University of Houston Digital Library. Web. February 25, 2021. https://digital.lib.uh.edu/collection/hiltonar/item/303/show/270.

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Marriott International, Inc.. (1983). Marriott Corporation, 1983 Annual Report - Image 16. Annual Reports from the Hospitality Industry Archives. Hospitality Industry Archives, Conrad N. Hilton College of Hotel and Restaurant Management, University of Houston. Retrieved from https://digital.lib.uh.edu/collection/hiltonar/item/303/show/270

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Marriott International, Inc., Marriott Corporation, 1983 Annual Report - Image 16, 1983, Annual Reports from the Hospitality Industry Archives, Hospitality Industry Archives, Conrad N. Hilton College of Hotel and Restaurant Management, University of Houston, accessed February 25, 2021, https://digital.lib.uh.edu/collection/hiltonar/item/303/show/270.

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Compound Item Description

Title	Marriott Corporation, 1983 Annual Report
Creator (LCNAF)	Marriott International, Inc.
Publisher	Marriott International, Inc.
Date	1983
Description	Marriott Corporation Annual Report for calendar year 1983.
Subject.Topical (LCSH)	Hospitality industry Hotel management Corporation reports
Subject.Name (LCNAF)	Marriott International, Inc.
Genre (AAT)	annual reports business records
Language	English
Type (DCMI)	Text Image
Original Item Location	Marriott Hotels Collection
Digital Collection	Annual Reports from the Hospitality Industry Archives
Digital Collection URL	http://digital.lib.uh.edu/collection/hiltonar
Repository	Hospitality Industry Archives, Conrad N. Hilton College of Hotel and Restaurant Management, University of Houston
Repository URL	http://www.uh.edu/hilton-college/About/hospitality-industry-archives
Use and Reproduction	No Copyright - United States
File Name	index.cpd

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Item Description

Title	Image 16
Format (IMT)	image/jpeg
File Name	hiltonar_201609_055_016.jpg
Transcript	RESTAURANTS he company posted a 24% sales gain for its restaurant businesses in 1983, with a 27% increase in operating income. Performance was strong in Roy Rogers, Big Boy and the Host specialty restaurant division, reflecting gains in both customer counts and average checks. Results benefited from effective marketing programs, plus the addition of 100 company-operated and franchised units—primarily in Roy Rogers. Food and labor costs were relatively stable. Operations Roy Rogers. The strongest performance gains were in Roy Rogers. Sixty-six company-operated and franchised units were added during the year, mostly through conversion of former Gino's restaurants. These additions gave Roy Rogers increased marketing leverage and consumer awareness. Growth was especially strong in Philadelphia and greater New York. Product development efforts centered around breakfast. A new breakfast bar and breakfast menu items, tested in 1983, will be "rolled out" in the Baltimore and Washington, D.C. markets by April 1984. Disposition of Gino's units not scheduled for conversion to Roy Rogers was nearly completed in 1983, helped by the sale of 108 Rustler steak houses—a former Gino's concept. Big Boy. In East Coast operations, a new breakfast bar was introduced successfully in all units. Results also were helped by the first full year's contribution from a new lighter menu for other meal periods. A "greenhouse" addition, tested at several locations, will be introduced where appropriate in 1984. In the West, testing of new salad bar and breakfast bar concepts continued during 1983. Ohaloeicheep lager Casa Maria restaurant ring in close contact \ omers is an impark of the unit managt ■essful manager at iMott must have an e preneurial spirit, and n be versatile, dedicated ai™. familiar with all aspects of operations. Right—Tempting new bi fast bars were introduce Roy Rogers units in Wat ington, D.C. andBaltim in late 1983. 14