Title | Marriott Corporation, 1983 Annual Report |
Creator (LCNAF) |
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Publisher | Marriott International, Inc. |
Date | 1983 |
Description | Marriott Corporation Annual Report for calendar year 1983. |
Subject.Topical (LCSH) |
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Subject.Name (LCNAF) |
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Genre (AAT) |
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Language | English |
Type (DCMI) |
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Original Item Location | Marriott Hotels Collection |
Digital Collection | Annual Reports from the Hospitality Industry Archives |
Digital Collection URL | http://digital.lib.uh.edu/collection/hiltonar |
Repository | Hospitality Industry Archives, Conrad N. Hilton College of Hotel and Restaurant Management, University of Houston |
Repository URL | http://www.uh.edu/hilton-college/About/hospitality-industry-archives |
Use and Reproduction | No Copyright - United States |
File Name | index.cpd |
Title | Image 14 |
Format (IMT) |
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File Name | hiltonar_201609_055_014.jpg |
Transcript | design and location, as well as greater service flexibility. Foodservice management. Results for food service management operations improved in 1983, despite highly competitive industry conditions which restricted development opportunities, particularly in the corporate and health care sectors. An intensive new marketing campaign in 1984 will be aimed at increasing growth in all business segments, and providing clients the full benefit of Marriott's basic strengths. One thrust will be continued expansion of the corporate food services segment in major cities where we already operate. Other operations. Our non-airport merchandise shops benefited from the improved economy. Results also were higher for turnpike restaurants, reflecting the introduction of Marriott fast food and family restaurant concepts in some locations. Delta Flight Center LaGuardia Airport Acquisitions such as Host International have been integrated smoothly into Marriott. One element of this success is management mobility, providing solid advancement opportunities. Daniel Radovan transferred from another operation to the Deltafacility when it opened in 1983. Key Success Factors The overall growth and strategic changes in the contract food service business in 1983 underscore several factors which will continue to contribute to Marriott's future success: Reputation for quality. Our consistent reputation for quality management, food service and facilities has been built carefully over many years. Coupled with the company's organizational depth and procurement capabilities, this combination is especially attractive to clients. Productivity. Marriott's size and sophistication position it well to be a low-cost producer. Continued organization and systems development in all areas will yield even greater efficiency and productivity. Selected expansion. The company's size, experience and strength continue to make it attractive to organizations moving away from self-operated food service, especially in airline catering and food service management. The expansion of several key airports also should provide significant growth opportunities. Outlook Continued expansion in air travel and strategic changes in several of our contract food service operations should yield solid growth in this area for the coming years. I Above- Food service nw.ru operation. Marriott serves many cm such as Nabisco Brands in central New Jersey, a longtime client. |