University of Houston Digital Library: Annual Reports from the Hospitality Industry Archives: Marriott Corporation, 1983 Annual Report

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Marriott Corporation, 1983 Annual Report

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Marriott International, Inc.. Marriott Corporation, 1983 Annual Report - Image 14. 1983. Hospitality Industry Archives, Conrad N. Hilton College of Hotel and Restaurant Management, University of Houston. University of Houston Digital Library. Web. February 25, 2021. https://digital.lib.uh.edu/collection/hiltonar/item/303/show/268.

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Marriott International, Inc.. (1983). Marriott Corporation, 1983 Annual Report - Image 14. Annual Reports from the Hospitality Industry Archives. Hospitality Industry Archives, Conrad N. Hilton College of Hotel and Restaurant Management, University of Houston. Retrieved from https://digital.lib.uh.edu/collection/hiltonar/item/303/show/268

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Marriott International, Inc., Marriott Corporation, 1983 Annual Report - Image 14, 1983, Annual Reports from the Hospitality Industry Archives, Hospitality Industry Archives, Conrad N. Hilton College of Hotel and Restaurant Management, University of Houston, accessed February 25, 2021, https://digital.lib.uh.edu/collection/hiltonar/item/303/show/268.

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Compound Item Description

Title	Marriott Corporation, 1983 Annual Report
Creator (LCNAF)	Marriott International, Inc.
Publisher	Marriott International, Inc.
Date	1983
Description	Marriott Corporation Annual Report for calendar year 1983.
Subject.Topical (LCSH)	Hospitality industry Hotel management Corporation reports
Subject.Name (LCNAF)	Marriott International, Inc.
Genre (AAT)	annual reports business records
Language	English
Type (DCMI)	Text Image
Original Item Location	Marriott Hotels Collection
Digital Collection	Annual Reports from the Hospitality Industry Archives
Digital Collection URL	http://digital.lib.uh.edu/collection/hiltonar
Repository	Hospitality Industry Archives, Conrad N. Hilton College of Hotel and Restaurant Management, University of Houston
Repository URL	http://www.uh.edu/hilton-college/About/hospitality-industry-archives
Use and Reproduction	No Copyright - United States
File Name	index.cpd

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Item Description

Title	Image 14
Format (IMT)	image/jpeg
File Name	hiltonar_201609_055_014.jpg
Transcript	design and location, as well as greater service flexibility. Foodservice management. Results for food service management operations improved in 1983, despite highly competitive industry conditions which restricted development opportunities, particularly in the corporate and health care sectors. An intensive new marketing campaign in 1984 will be aimed at increasing growth in all business segments, and providing clients the full benefit of Marriott's basic strengths. One thrust will be continued expansion of the corporate food services segment in major cities where we already operate. Other operations. Our non-airport merchandise shops benefited from the improved economy. Results also were higher for turnpike restaurants, reflecting the introduction of Marriott fast food and family restaurant concepts in some locations. Delta Flight Center LaGuardia Airport Acquisitions such as Host International have been integrated smoothly into Marriott. One element of this success is management mobility, providing solid advancement opportunities. Daniel Radovan transferred from another operation to the Deltafacility when it opened in 1983. Key Success Factors The overall growth and strategic changes in the contract food service business in 1983 underscore several factors which will continue to contribute to Marriott's future success: Reputation for quality. Our consistent reputation for quality management, food service and facilities has been built carefully over many years. Coupled with the company's organizational depth and procurement capabilities, this combination is especially attractive to clients. Productivity. Marriott's size and sophistication position it well to be a low-cost producer. Continued organization and systems development in all areas will yield even greater efficiency and productivity. Selected expansion. The company's size, experience and strength continue to make it attractive to organizations moving away from self-operated food service, especially in airline catering and food service management. The expansion of several key airports also should provide significant growth opportunities. Outlook Continued expansion in air travel and strategic changes in several of our contract food service operations should yield solid growth in this area for the coming years. I Above- Food service nw.ru operation. Marriott serves many cm such as Nabisco Brands in central New Jersey, a longtime client.