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| Title | Marriott Corporation, 1983 Annual Report |
| Creator (LCNAF) |
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| Publisher | Marriott International, Inc. |
| Date | 1983 |
| Description | Marriott Corporation Annual Report for calendar year 1983. |
| Subject.Topical (LCSH) |
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| Subject.Name (LCNAF) |
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| Genre (AAT) |
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| Language | English |
| Type (DCMI) |
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| Original Item Location | Marriott Hotels Collection |
| Digital Collection | Annual Reports from the Hospitality Industry Archives |
| Digital Collection URL | http://digital.lib.uh.edu/collection/hiltonar |
| Repository | Hospitality Industry Archives, Conrad N. Hilton College of Hotel and Restaurant Management, University of Houston |
| Repository URL | http://www.uh.edu/hilton-college/About/hospitality-industry-archives |
| Use and Reproduction | No Copyright - United States |
| File Name | index.cpd |
| Title | Image 8 |
| Format (IMT) |
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| File Name | hiltonar_201609_055_008.jpg |
| Transcript | i elegant 270-room hotel opened in 1983. s Marriott city. This Several specific developments in 1983 should yield strong future benefits: □ Major networks of similar Marriott properties were established—one for convention hotels and one for resorts. Each network is being marketed as a group to key target customers such as business meeting planners and other travel packagers. □ Membership doubled in Marriott's Club Marquis in 1983, aided by significantly expanded benefits available to club members. This gives Marriott a solid core group of loyal repeat guests. □ Development was completed for the exciting new Marriott Honored Guest award program, which began early in 1984. The program is the most extensive in the lodging industry, rewarding frequent guests with free vacations, airline tickets and car rentals. It is expected to generate substantial new and repeat business. Comprehensive operating strengths. Marriott's operating strengths are based on a firm commitment to our traditional values—superior guest services, unmatched employee relations, and strong management training and development systems. Coupled with strong sales and marketing skills, these values have helped the Hotel Group achieve consistent profit gains, despite recessionary conditions which have prevailed during most of the past three years. During 1983, this commitment was further strengthened by the addition of a number of services and amenities to enhance guest satisfaction. Marriott completely refurbished 7,300 guest rooms. Under a continuing commitment to keep facilities fresh and competitive, 73% of Marriott rooms are new or have been refurbished since 1981. Among other additions in 1983 were the installation of complimentary in- room entertainment (including Home Box Office, cable news and sports programming), establishment of concierge levels in many hotels, and implementation of a rapid check-out system at virtually all properties. With nearly 50,000 employees, our hotel business depends on the success of millions of contacts between employees and guests each week. The company reinforces its employees' positive attitudes with recognition and development programs, strong advancement opportunities and technological support systems. Marriott's relationship with its hourly employees has long been one of the best in the industry, and approximately one-third of all new managers in P1983 were promoted from hourly ranks. "Front-line" managers receive continuing management development as well as strong support from the entire organization, including the latest in technological equipment. At year-end, several related programs were in various stages of completion: a new automated national reservation system, |