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Marriott Corporation, 1983 Annual Report
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Marriott International, Inc.. Marriott Corporation, 1983 Annual Report - Image 6. 1983. Hospitality Industry Archives, Conrad N. Hilton College of Hotel and Restaurant Management, University of Houston. University of Houston Digital Library. Web. June 4, 2020. https://digital.lib.uh.edu/collection/hiltonar/item/303/show/260.

Disclaimer: This is a general citation for reference purposes. Please consult the most recent edition of your style manual for the proper formatting of the type of source you are citing. If the date given in the citation does not match the date on the digital item, use the more accurate date below the digital item.

Marriott International, Inc.. (1983). Marriott Corporation, 1983 Annual Report - Image 6. Annual Reports from the Hospitality Industry Archives. Hospitality Industry Archives, Conrad N. Hilton College of Hotel and Restaurant Management, University of Houston. Retrieved from https://digital.lib.uh.edu/collection/hiltonar/item/303/show/260

Disclaimer: This is a general citation for reference purposes. Please consult the most recent edition of your style manual for the proper formatting of the type of source you are citing. If the date given in the citation does not match the date on the digital item, use the more accurate date below the digital item.

Marriott International, Inc., Marriott Corporation, 1983 Annual Report - Image 6, 1983, Annual Reports from the Hospitality Industry Archives, Hospitality Industry Archives, Conrad N. Hilton College of Hotel and Restaurant Management, University of Houston, accessed June 4, 2020, https://digital.lib.uh.edu/collection/hiltonar/item/303/show/260.

Disclaimer: This is a general citation for reference purposes. Please consult the most recent edition of your style manual for the proper formatting of the type of source you are citing. If the date given in the citation does not match the date on the digital item, use the more accurate date below the digital item.

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Compound Item Description
Title Marriott Corporation, 1983 Annual Report
Creator (LCNAF)
  • Marriott International, Inc.
Publisher Marriott International, Inc.
Date 1983
Description Marriott Corporation Annual Report for calendar year 1983.
Subject.Topical (LCSH)
  • Hospitality industry
  • Hotel management
  • Corporation reports
Subject.Name (LCNAF)
  • Marriott International, Inc.
Genre (AAT)
  • annual reports
  • business records
Language English
Type (DCMI)
  • Text
  • Image
Original Item Location Marriott Hotels Collection
Digital Collection Annual Reports from the Hospitality Industry Archives
Digital Collection URL http://digital.lib.uh.edu/collection/hiltonar
Repository Hospitality Industry Archives, Conrad N. Hilton College of Hotel and Restaurant Management, University of Houston
Repository URL http://www.uh.edu/hilton-college/About/hospitality-industry-archives
Use and Reproduction No Copyright - United States
File Name index.cpd
Item Description
Title Image 6
Format (IMT)
  • image/jpeg
File Name hiltonar_201609_055_006.jpg
Transcript esults for Marriott Hotels and Resorts were solidly ■ improved in 1983. They reflected recovery of demand in the second half, as well as continuing expansion, aggressive sales efforts and tight cost controls. Operating income increased 12% over 1982, excluding gains on asset sales in both years and the effect of hotels syndicated in 1982. Sales rose 21%, helped by the addition of 14 hotels and expansion at eight existing properties. However, the new hotels did not contribute significantly to profits, because they opened in a relatively weak economy and generally require a year or more to become established in the marketplace. Marriott's occupancy continued to be among the industry's highest, with average occupancy rates for comparable hotels up three percentage points in 1983. Increases in the company's average room rates were approximately the same as inflation. Key Success Factors Our achievements in 1983 were enhanced by several key factors which continue to position the company well for 1984 and the years to come: Balanced market distribution. Marriott's hotels and resorts are widely dispersed throughout the United States, with a carefully balanced mix of property types—including downtown, suburban, airport and resort sites. Such broad geographic distribution helps soften the overall impact of localized market conditions. Aggressive marketing. We continued the aggressive marketing program which began in 1982 and includes strong ties with airline frequent flier promotions, re-emphasis of sales skills and extensive promotions at the property level. I noyt stunt Hell Captain „. riott Crystal Gatewa One of Marriott's trademarks is the friendly, hospitable spirit of its employees. m the bell stand to the :t desk, from banquet ser- ipitie to housekeeping, an efficient, well trained stai demonstrates its caring in each guest contact. it-The 1,200-room. o Marriott is one of the stry's most dramatic international hotels, rroperty 's focal point xilace built for the ress of France in 1869.