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Marriott Corporation, 1983 Annual Report
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Marriott International, Inc.. Marriott Corporation, 1983 Annual Report - Image 4. 1983. Hospitality Industry Archives, Conrad N. Hilton College of Hotel and Restaurant Management, University of Houston. University of Houston Digital Library. Web. June 3, 2020. https://digital.lib.uh.edu/collection/hiltonar/item/303/show/258.

Disclaimer: This is a general citation for reference purposes. Please consult the most recent edition of your style manual for the proper formatting of the type of source you are citing. If the date given in the citation does not match the date on the digital item, use the more accurate date below the digital item.

Marriott International, Inc.. (1983). Marriott Corporation, 1983 Annual Report - Image 4. Annual Reports from the Hospitality Industry Archives. Hospitality Industry Archives, Conrad N. Hilton College of Hotel and Restaurant Management, University of Houston. Retrieved from https://digital.lib.uh.edu/collection/hiltonar/item/303/show/258

Disclaimer: This is a general citation for reference purposes. Please consult the most recent edition of your style manual for the proper formatting of the type of source you are citing. If the date given in the citation does not match the date on the digital item, use the more accurate date below the digital item.

Marriott International, Inc., Marriott Corporation, 1983 Annual Report - Image 4, 1983, Annual Reports from the Hospitality Industry Archives, Hospitality Industry Archives, Conrad N. Hilton College of Hotel and Restaurant Management, University of Houston, accessed June 3, 2020, https://digital.lib.uh.edu/collection/hiltonar/item/303/show/258.

Disclaimer: This is a general citation for reference purposes. Please consult the most recent edition of your style manual for the proper formatting of the type of source you are citing. If the date given in the citation does not match the date on the digital item, use the more accurate date below the digital item.

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Compound Item Description
Title Marriott Corporation, 1983 Annual Report
Creator (LCNAF)
  • Marriott International, Inc.
Publisher Marriott International, Inc.
Date 1983
Description Marriott Corporation Annual Report for calendar year 1983.
Subject.Topical (LCSH)
  • Hospitality industry
  • Hotel management
  • Corporation reports
Subject.Name (LCNAF)
  • Marriott International, Inc.
Genre (AAT)
  • annual reports
  • business records
Language English
Type (DCMI)
  • Text
  • Image
Original Item Location Marriott Hotels Collection
Digital Collection Annual Reports from the Hospitality Industry Archives
Digital Collection URL http://digital.lib.uh.edu/collection/hiltonar
Repository Hospitality Industry Archives, Conrad N. Hilton College of Hotel and Restaurant Management, University of Houston
Repository URL http://www.uh.edu/hilton-college/About/hospitality-industry-archives
Use and Reproduction No Copyright - United States
File Name index.cpd
Item Description
Title Image 4
Format (IMT)
  • image/jpeg
File Name hiltonar_201609_055_004.jpg
Transcript TO OUR SHAREHOLDERS arriott Corporation achieved significant growth again in 1983, despite the delay in the lodging industry recovery until late in the year. Sales exceeded $3 billion. Net income increased 22%, earnings per share rose 21%, and return on equity remained at 20%. Over the last five years, Marriott has compounded its earnings per share growth at a 24% annual rate. Marriott's primary objective is to be the premier company in lodging, food service and related areas. Our growth strategy takes advantage of the company's distinctive strengths to: □ Expand established businesses. □ Internally develop new hospitality and service- related businesses. □ Acquire companies which add real economic value and are compatible with existing businesses. Distinctive Strengths Marriott's strengths can be categorized in five major areas: Values and systems. Marriott's principal assets are its operating systems and associated values. The core of Marriott's success is the relationship between guests and employees, and the company provides an environment which stimulates employee pride and performance. Each employee is encouraged to have the friendly, hospitable spirit that has become a Marriott trademark. Leadership position. In 1984, Marriott will become the largest chain of company-operated (as opposed to franchised) hotel rooms in America. Strong management training systems and controls help our hotels maintain an unsurpassed reputation for quality, service and profitability. We are leaders in both airline catering and airport terminal food and beverage businesses. In restaurants, Roy Rogers holds a strong regional position in fast food, and our Big Boy family restaurants comprise the largest chain in the coffee shop market. Business synergies. Marriott's success in a variety of service businesses offers many opportunities for new business development, for integrating experience across existing operations, and for developing broad-gauged general management. One example of these synergies is the blending of lodging and fast food skills in the development of Courtyard, our new moderately priced hotel concept. Another example is our experience in different segments of the travel industry, which broadens our knowledge of traveling executives and their needs. Technical skills. In addition to Marriott's obvious operating emphasis, the company has developed specialized skills during the past decade to implement its aggressive hotel expansion. These skills are being applied increasingly to other established businesses as well as to new ones. Strategic planning, market research and business development staffs work closely with senior operating executives to develop new opportunities. This effort produced the Host and Gino's acquisitions, as well as the internal development of Courtyard hotels. Creative, sophisticated financial skills have been used to repurchase the company's stock, dispose of nearly $200 million in under-productive assets, and finance $3 billion in hotels since 1978. Real estate expertise is another key skill. Marriott is one of the largest developers in the country. Each year, we develop hotels and restaurants valued at over $1 billion, and design and construct them through a fully integrated department engineered for our special needs. Strong management. Marriott's management is stable, entrepreneurial and aggressive. Most of the senior management group have worked together for 10 years. The top 100 executives average 12 years company experience^and have an average age of 45. Growth Strategy Our growth strategy is designed to capitalize on these distinctive strengths: Expand established businesses. We will add a total of 26,000 Marriott rooms in the quality end of the U.S. lodging market over the next three years. More than two-thirds of these rooms already are under construction.