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Sheraton Corporation of America, 1952 Annual Report
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Starwood Hotels & Resorts. Sheraton Corporation of America, 1952 Annual Report - Image 7. 1952. Hospitality Industry Archives, Conrad N. Hilton College of Hotel and Restaurant Management, University of Houston. University of Houston Digital Library. Web. November 20, 2019. https://digital.lib.uh.edu/collection/hiltonar/item/174/show/160.

Disclaimer: This is a general citation for reference purposes. Please consult the most recent edition of your style manual for the proper formatting of the type of source you are citing. If the date given in the citation does not match the date on the digital item, use the more accurate date below the digital item.

Starwood Hotels & Resorts. (1952). Sheraton Corporation of America, 1952 Annual Report - Image 7. Annual Reports from the Hospitality Industry Archives. Hospitality Industry Archives, Conrad N. Hilton College of Hotel and Restaurant Management, University of Houston. Retrieved from https://digital.lib.uh.edu/collection/hiltonar/item/174/show/160

Disclaimer: This is a general citation for reference purposes. Please consult the most recent edition of your style manual for the proper formatting of the type of source you are citing. If the date given in the citation does not match the date on the digital item, use the more accurate date below the digital item.

Starwood Hotels & Resorts, Sheraton Corporation of America, 1952 Annual Report - Image 7, 1952, Annual Reports from the Hospitality Industry Archives, Hospitality Industry Archives, Conrad N. Hilton College of Hotel and Restaurant Management, University of Houston, accessed November 20, 2019, https://digital.lib.uh.edu/collection/hiltonar/item/174/show/160.

Disclaimer: This is a general citation for reference purposes. Please consult the most recent edition of your style manual for the proper formatting of the type of source you are citing. If the date given in the citation does not match the date on the digital item, use the more accurate date below the digital item.

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Compound Item Description
Title Sheraton Corporation of America, 1952 Annual Report
Creator (LCNAF)
  • Starwood Hotels & Resorts
Publisher Starwood Hotels & Resorts
Date 1952
Description Sheraton Corporation of America Annual Report for the year ending on April 30, 1952.
Subject.Topical (LCSH)
  • Hospitality industry
  • Hotel management
  • Corporation reports
Subject.Name (LCNAF)
  • Starwood Hotels & Resorts
Genre (AAT)
  • annual reports
  • business records
Language English
Type (DCMI)
  • Text
  • Image
Original Item Location Conrad N. Hilton Papers
Digital Collection Annual Reports from the Hospitality Industry Archives
Digital Collection URL http://digital.lib.uh.edu/collection/hiltonar
Repository Hospitality Industry Archives, Conrad N. Hilton College of Hotel and Restaurant Management, University of Houston
Repository URL http://www.uh.edu/hilton-college/About/hospitality-industry-archives
Use and Reproduction No Copyright - United States
File Name index.cpd
Item Description
Title Image 7
Format (IMT)
  • image/jpeg
File Name hiltonar_201609_019_007.jpg
Transcript result most of the hotels in Canada are enjoying a substantial upturn in earnings, which is expected to carry through the balance of the fiscal year in spite of the redecorating program still in progress. The recent premium on Canadian dollars, as contrasted with a discount in prior years, has been of considerable advantage to your Company. PERSONNEL The Company again is able to report larger earnings for its personnel. The total paid in wages to employees during the year ended April 30, 1952, amounted to approximately $21,800,000 as compared with approximately $19,000,000 for the preceding fiscal year. Sheraton considers it a privilege to be able to report no serious differences between its management and employees, and that relations with the unions have continued harmonious. BALANCE SHEET POSITION The Balance Sheet position of the Company has again improved during the year. Whereas, due to the absence of large inventory requirements, hotel companies usually consider a 1 to 1 ratio of current assets to current liabilities as acceptable, Sheraton's 1952 Balance Sheet indicates a ratio of 1.09 to 1 as compared with 1.07 to 1 a year ago. This ratio has further improved as a result of the Company's first quarter operations in the current fiscal year, which appear to have been satisfactory. PUBLIC RELATIONS In order to maintain the best possible public relations, our hotels, many of which are looked upon as leading civic enterprises in their communities, are frequently required to support charitable drives in their respective areas. To meet such appeals as economically as possible, a tax-free charitable corporation known as Sheraton Foundation, Inc., has been organized by your Company. CHANGE OF NAMES The increased prestige attached to the Sheraton name, and its application to national advertising, has TELETYPE SERVICE, at no eost, to make or confirm reservations between a guests. This is the teletype office of the Park Sheraton in New York Citj Sheraton telet™ reservations heraton hotels is an added advantage to our