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| Title | Sheraton Corporation of America, 1952 Annual Report |
| Creator (LCNAF) |
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| Publisher | Starwood Hotels & Resorts |
| Date | 1952 |
| Description | Sheraton Corporation of America Annual Report for the year ending on April 30, 1952. |
| Subject.Topical (LCSH) |
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| Subject.Name (LCNAF) |
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| Genre (AAT) |
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| Language | English |
| Type (DCMI) |
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| Original Item Location | Conrad N. Hilton Papers |
| Digital Collection | Annual Reports from the Hospitality Industry Archives |
| Digital Collection URL | http://digital.lib.uh.edu/collection/hiltonar |
| Repository | Hospitality Industry Archives, Conrad N. Hilton College of Hotel and Restaurant Management, University of Houston |
| Repository URL | http://www.uh.edu/hilton-college/About/hospitality-industry-archives |
| Use and Reproduction | No Copyright - United States |
| File Name | index.cpd |
| Title | Image 7 |
| Format (IMT) |
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| File Name | hiltonar_201609_019_007.jpg |
| Transcript | result most of the hotels in Canada are enjoying a substantial upturn in earnings, which is expected to carry through the balance of the fiscal year in spite of the redecorating program still in progress. The recent premium on Canadian dollars, as contrasted with a discount in prior years, has been of considerable advantage to your Company. PERSONNEL The Company again is able to report larger earnings for its personnel. The total paid in wages to employees during the year ended April 30, 1952, amounted to approximately $21,800,000 as compared with approximately $19,000,000 for the preceding fiscal year. Sheraton considers it a privilege to be able to report no serious differences between its management and employees, and that relations with the unions have continued harmonious. BALANCE SHEET POSITION The Balance Sheet position of the Company has again improved during the year. Whereas, due to the absence of large inventory requirements, hotel companies usually consider a 1 to 1 ratio of current assets to current liabilities as acceptable, Sheraton's 1952 Balance Sheet indicates a ratio of 1.09 to 1 as compared with 1.07 to 1 a year ago. This ratio has further improved as a result of the Company's first quarter operations in the current fiscal year, which appear to have been satisfactory. PUBLIC RELATIONS In order to maintain the best possible public relations, our hotels, many of which are looked upon as leading civic enterprises in their communities, are frequently required to support charitable drives in their respective areas. To meet such appeals as economically as possible, a tax-free charitable corporation known as Sheraton Foundation, Inc., has been organized by your Company. CHANGE OF NAMES The increased prestige attached to the Sheraton name, and its application to national advertising, has TELETYPE SERVICE, at no eost, to make or confirm reservations between a guests. This is the teletype office of the Park Sheraton in New York Citj Sheraton telet™ reservations heraton hotels is an added advantage to our |