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| Title | Marriott Corporation, 1969 Annual Report |
| Creator (LCNAF) |
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| Publisher | Marriott International, Inc. |
| Date | 1969 |
| Description | Marriott Corporation Annual Report for the 52 weeks ending on July 27, 1969. |
| Subject.Topical (LCSH) |
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| Subject.Name (LCNAF) |
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| Genre (AAT) |
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| Language | English |
| Type (DCMI) |
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| Original Item Location | Marriott Hotels Collection |
| Digital Collection | Annual Reports from the Hospitality Industry Archives |
| Digital Collection URL | http://digital.lib.uh.edu/collection/hiltonar |
| Repository | Hospitality Industry Archives, Conrad N. Hilton College of Hotel and Restaurant Management, University of Houston |
| Repository URL | http://www.uh.edu/hilton-college/About/hospitality-industry-archives |
| Use and Reproduction | No Copyright - United States |
| File Name | index.cpd |
| Title | Image 9 |
| Format (IMT) |
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| File Name | hiltonar_201609_040_009.jpg |
| Transcript | Another aspect of franchising which has resulted in growing royalty income is the Big Boy Restaurant chain. Total number of units is up to 541, including the first venture into Canada. Demand for coffee shop services continues to increase in many markets, and this chain is being expanded as fast as good locations can be found. As with Roy Rogers units, a number of company-operated Big Boys also are being opened. In fiscal 1969, company-managed Big Boys increased from 25 to 35, including seven new coffee shops in Los Angeles and San Diego, and an acquisition of three Big Boy coffee shops in the Washington-Baltimore area. In other company operations, the Hot Shoppes cafeterias continue highly successful. These units, with emphasis on convenience, comfort and color, are widely considered industry pacesetters. Five new cafeterias were opened in fiscal 1969 in new enclosed mall shopping centers from Massachusetts to Michigan. Operational changes and improvements in customer service are continually being made to further improve profit margins and attract new customers. A major new program has been launched to improve service to customers at Hot Shoppes Service Restaurants. Changes are being made with much success. For example, a Jr. Hot Shoppe and a unique "Country Store" operation have been Roy Rogers units, such as this one at Greensboro, North Carolina, are springing up nationwide. SbSJSF aJi jJB!MR~—■■■ - _ _ ; J £~3M F^BL'ifc P«MFi, ■ |