University of Houston, 4333 University Drive, Houston TX 77204-2000, (713) 743-1050.
© 2013 University of Houston. All rights reserved.
| Title | Marriott Corporation, 1969 Annual Report |
| Creator (LCNAF) |
|
| Publisher | Marriott International, Inc. |
| Date | 1969 |
| Description | Marriott Corporation Annual Report for the 52 weeks ending on July 27, 1969. |
| Subject.Topical (LCSH) |
|
| Subject.Name (LCNAF) |
|
| Genre (AAT) |
|
| Language | English |
| Type (DCMI) |
|
| Original Item Location | Marriott Hotels Collection |
| Digital Collection | Annual Reports from the Hospitality Industry Archives |
| Digital Collection URL | http://digital.lib.uh.edu/collection/hiltonar |
| Repository | Hospitality Industry Archives, Conrad N. Hilton College of Hotel and Restaurant Management, University of Houston |
| Repository URL | http://www.uh.edu/hilton-college/About/hospitality-industry-archives |
| Use and Reproduction | No Copyright - United States |
| File Name | index.cpd |
| Title | Image 6 |
| Format (IMT) |
|
| File Name | hiltonar_201609_040_006.jpg |
| Transcript | FOOD SERVICE Ending 'Ending Increase Fiscal'69 Fiscal'68 (Decrease) A Review Of Operations Company-Operated Units Hot Shoppe Restaurants 35 Big Boy Coffee Shops 35 Cafeterias 35 Terminal & Toll Road Units.. . 16 Fast Food Units 45 Food Service Management. .. 54 Vending Routes 5 Total Units 225 Franchised Units Big Boy 541 Roy Rogers Roast Beef 92 633 40 25 31 16 23 44 2 181 504 34 538 (5) 10 4 22 10 _3 44 37 95 Growth In Food Service Accelerates in Fiscal 1969 The scope of Marriott Corporation in food service, and the company's growth in this field in 1969, are outlined in the chart on this page. Of particular significance in the figures is the expansion in "fast food," and in the franchising method of building new volume. Fast food service accommodates the public efficiently and quickly, and the public has been highly receptive to the concept. It is against this background that Marriott Corporation brings its leadership and maturity in food service to a thriving young movement. "Leadership" includes rigid food standards, One of Marriott's pacesetting cafeterias—at new Neshaminy Mall in suburban Philadelphia. i *14. 1 I ilgljl M 1 jfifff H «** IP sum.-: --' "" - .-" ^ ^ :M> fcS*1— strict operating controls, careful site selection, and extensive management training. With these strengths, Marriott has moved strongly but selectively into fast food, both with company-operated units and through the granting of Roy Rogers Roast Beef franchises. In terms of company-operated units, activity almost doubled in fiscal 1969. Seven Jr. Hot Shoppes were opened, including a leased store in Progress Plaza in Philadelphia, the country's first Negro-owned shopping center. At least 20 more "Jr.'s" are planned for 1970. A new concept for Marriott—Jr. Hot Shoppes snack shoppes, have been opened in enclosed shopping center malls in Washington and Philadelphia. One of the many innovations in this new unit is a "do-it-yourself" ice cream sundae bar, which has proved popular. Roy Rogers Chain Highly Successful The Roy Rogers Roast Beef Sandwich Restaurants, introduced by Marriott slightly more than a year ago, are rapidly earning nationwide identity. Fifteen company operations on the West and East Coasts were opened during the fiscal year. In terms of franchising, the number of Roy Rogers fast food units almost tripled in 1969, from 34 to 92. This chain, which began in April of 1968, is one of the fastest-growing roast beef sandwich operations in the country. In recent months, the menu has been expanded, a modern low-cost building which can be operative in a few weeks was developed, and a new training school for managers was completed. Roy Rogers personally attended 22 openings in 1969. The lasting popularity of this famous cowboy was reflected in large, responsive crowds. |