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Marriott Corporation, 1969 Annual Report
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Marriott International, Inc.. Marriott Corporation, 1969 Annual Report - Image 6. 1969. Hospitality Industry Archives, Conrad N. Hilton College of Hotel and Restaurant Management, University of Houston. University of Houston Digital Library. Web. March 2, 2021. https://digital.lib.uh.edu/collection/hiltonar/item/1729/show/1702.

Disclaimer: This is a general citation for reference purposes. Please consult the most recent edition of your style manual for the proper formatting of the type of source you are citing. If the date given in the citation does not match the date on the digital item, use the more accurate date below the digital item.

Marriott International, Inc.. (1969). Marriott Corporation, 1969 Annual Report - Image 6. Annual Reports from the Hospitality Industry Archives. Hospitality Industry Archives, Conrad N. Hilton College of Hotel and Restaurant Management, University of Houston. Retrieved from https://digital.lib.uh.edu/collection/hiltonar/item/1729/show/1702

Disclaimer: This is a general citation for reference purposes. Please consult the most recent edition of your style manual for the proper formatting of the type of source you are citing. If the date given in the citation does not match the date on the digital item, use the more accurate date below the digital item.

Marriott International, Inc., Marriott Corporation, 1969 Annual Report - Image 6, 1969, Annual Reports from the Hospitality Industry Archives, Hospitality Industry Archives, Conrad N. Hilton College of Hotel and Restaurant Management, University of Houston, accessed March 2, 2021, https://digital.lib.uh.edu/collection/hiltonar/item/1729/show/1702.

Disclaimer: This is a general citation for reference purposes. Please consult the most recent edition of your style manual for the proper formatting of the type of source you are citing. If the date given in the citation does not match the date on the digital item, use the more accurate date below the digital item.

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Compound Item Description
Title Marriott Corporation, 1969 Annual Report
Creator (LCNAF)
  • Marriott International, Inc.
Publisher Marriott International, Inc.
Date 1969
Description Marriott Corporation Annual Report for the 52 weeks ending on July 27, 1969.
Subject.Topical (LCSH)
  • Hospitality industry
  • Hotel management
  • Corporation reports
Subject.Name (LCNAF)
  • Marriott International, Inc.
Genre (AAT)
  • annual reports
  • business records
Language English
Type (DCMI)
  • Text
  • Image
Original Item Location Marriott Hotels Collection
Digital Collection Annual Reports from the Hospitality Industry Archives
Digital Collection URL http://digital.lib.uh.edu/collection/hiltonar
Repository Hospitality Industry Archives, Conrad N. Hilton College of Hotel and Restaurant Management, University of Houston
Repository URL http://www.uh.edu/hilton-college/About/hospitality-industry-archives
Use and Reproduction No Copyright - United States
File Name index.cpd
Item Description
Title Image 6
Format (IMT)
  • image/jpeg
File Name hiltonar_201609_040_006.jpg
Transcript FOOD SERVICE Ending 'Ending Increase Fiscal'69 Fiscal'68 (Decrease) A Review Of Operations Company-Operated Units Hot Shoppe Restaurants 35 Big Boy Coffee Shops 35 Cafeterias 35 Terminal & Toll Road Units.. . 16 Fast Food Units 45 Food Service Management. .. 54 Vending Routes 5 Total Units 225 Franchised Units Big Boy 541 Roy Rogers Roast Beef 92 633 40 25 31 16 23 44 2 181 504 34 538 (5) 10 4 22 10 _3 44 37 95 Growth In Food Service Accelerates in Fiscal 1969 The scope of Marriott Corporation in food service, and the company's growth in this field in 1969, are outlined in the chart on this page. Of particular significance in the figures is the expansion in "fast food," and in the franchising method of building new volume. Fast food service accommodates the public efficiently and quickly, and the public has been highly receptive to the concept. It is against this background that Marriott Corporation brings its leadership and maturity in food service to a thriving young movement. "Leadership" includes rigid food standards, One of Marriott's pacesetting cafeterias—at new Neshaminy Mall in suburban Philadelphia. i *14. 1 I ilgljl M 1 jfifff H «** IP sum.-: --' "" - .-" ^ ^ :M> fcS*1— strict operating controls, careful site selection, and extensive management training. With these strengths, Marriott has moved strongly but selectively into fast food, both with company-operated units and through the granting of Roy Rogers Roast Beef franchises. In terms of company-operated units, activity almost doubled in fiscal 1969. Seven Jr. Hot Shoppes were opened, including a leased store in Progress Plaza in Philadelphia, the country's first Negro-owned shopping center. At least 20 more "Jr.'s" are planned for 1970. A new concept for Marriott—Jr. Hot Shoppes snack shoppes, have been opened in enclosed shopping center malls in Washington and Philadelphia. One of the many innovations in this new unit is a "do-it-yourself" ice cream sundae bar, which has proved popular. Roy Rogers Chain Highly Successful The Roy Rogers Roast Beef Sandwich Restaurants, introduced by Marriott slightly more than a year ago, are rapidly earning nationwide identity. Fifteen company operations on the West and East Coasts were opened during the fiscal year. In terms of franchising, the number of Roy Rogers fast food units almost tripled in 1969, from 34 to 92. This chain, which began in April of 1968, is one of the fastest-growing roast beef sandwich operations in the country. In recent months, the menu has been expanded, a modern low-cost building which can be operative in a few weeks was developed, and a new training school for managers was completed. Roy Rogers personally attended 22 openings in 1969. The lasting popularity of this famous cowboy was reflected in large, responsive crowds.