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Marriott Corporation, 1973 Annual Report
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Marriott International, Inc.. Marriott Corporation, 1973 Annual Report - Image 6. 1973. Hospitality Industry Archives, Conrad N. Hilton College of Hotel and Restaurant Management, University of Houston. University of Houston Digital Library. Web. July 18, 2019. https://digital.lib.uh.edu/collection/hiltonar/item/1696/show/1665.

Disclaimer: This is a general citation for reference purposes. Please consult the most recent edition of your style manual for the proper formatting of the type of source you are citing. If the date given in the citation does not match the date on the digital item, use the more accurate date below the digital item.

Marriott International, Inc.. (1973). Marriott Corporation, 1973 Annual Report - Image 6. Annual Reports from the Hospitality Industry Archives. Hospitality Industry Archives, Conrad N. Hilton College of Hotel and Restaurant Management, University of Houston. Retrieved from https://digital.lib.uh.edu/collection/hiltonar/item/1696/show/1665

Disclaimer: This is a general citation for reference purposes. Please consult the most recent edition of your style manual for the proper formatting of the type of source you are citing. If the date given in the citation does not match the date on the digital item, use the more accurate date below the digital item.

Marriott International, Inc., Marriott Corporation, 1973 Annual Report - Image 6, 1973, Annual Reports from the Hospitality Industry Archives, Hospitality Industry Archives, Conrad N. Hilton College of Hotel and Restaurant Management, University of Houston, accessed July 18, 2019, https://digital.lib.uh.edu/collection/hiltonar/item/1696/show/1665.

Disclaimer: This is a general citation for reference purposes. Please consult the most recent edition of your style manual for the proper formatting of the type of source you are citing. If the date given in the citation does not match the date on the digital item, use the more accurate date below the digital item.

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Compound Item Description
Title Marriott Corporation, 1973 Annual Report
Creator (LCNAF)
  • Marriott International, Inc.
Publisher Marriott International, Inc.
Date 1973
Description Marriott Corporation Annual Report for the 52 weeks ending on July 27, 1973.
Subject.Topical (LCSH)
  • Hospitality industry
  • Hotel management
  • Corporation reports
Subject.Name (LCNAF)
  • Marriott International, Inc.
Genre (AAT)
  • annual reports
  • business records
Language English
Type (DCMI)
  • Text
  • Image
Original Item Location Marriott Hotels Collection
Digital Collection Annual Reports from the Hospitality Industry Archives
Digital Collection URL http://digital.lib.uh.edu/collection/hiltonar
Repository Hospitality Industry Archives, Conrad N. Hilton College of Hotel and Restaurant Management, University of Houston
Repository URL http://www.uh.edu/hilton-college/About/hospitality-industry-archives
Use and Reproduction No Copyright - United States
File Name index.cpd
Item Description
Title Image 6
Format (IMT)
  • image/jpeg
File Name hiltonar_201609_044_006.jpg
Transcript Restaurant Operations: Excellent Year Despite Food Cost Problem By G. M. Hostage President Marriott Restaurant Operations Marriott Restaurant Operations had an excellent 1973— and this in the face of sharply higher raw food costs and severe restrictions on obtaining menu price increases. Greater numbers of people are eating away from home, and sales of all major divisions set records. Our major problem last year was sharply rising food costs and our inability to increase prices proportionately—either because of Government controls or concern about consumer resistance. Our fresh meat cost index alone rose 27 percent last year, and the index for other purchased items rose 32 percent. These numbers had risen only a few points in each of the past several years. However, despite the pressures of 1973, we are proud to report that earnings for our Group hit new highs, and for the second year in a row our profit margin from operations improved slightly. dinner houses were opened in Rockville, Maryland and in suburban Philadelphia and both are exceeding sales projections. FARRELL'S ICE CREAM PARLOUR RESTAURANTS, with whom we merged just a year ago, has been a very strong addition to our family of food service facilities. There are now 30 company-owned units, compared with 24 a year ago. hot shoppes cafeterias increased their profits and sales per unit. A combination of tight management controls, improved efficiencies, and flexibility in menu presentation aided in combating the dramatic increase in food costs. hot shoppes restaurants, although profitable, had a difficult year due to continuing increased competition from fast-food operations and dinner houses. big boy coffee shop sales increased substantially and total division profits improved. However, delays in granting of price relief following higher raw food costs slowed the growth in profits. tollroad restaurants appeared to suffer only negligible impact from gasoline shortages this past summer. Sales showed good gains but profits were unsatisfactory due to higher food costs, restrictions on price adjustments which require tollroad authority approval, and opening costs for The Pier, a new attraction in St. Petersburg, Florida. roy Rogers fast foods units have been one of the bright spots of the year. Nineteen new Roy Rogers units were opened, including 13 successful conversions from Jr. Hot Shoppes. The Roy Rogers concept has a unique place in the fast-food market—with a strong SALES Restaurant Operations (In Millions) 1969 1970 1971 1972 1973 adult appeal, as well as good acceptance by young families. jr. hot shoppes remaining in the system are doing well. Sales per unit were ahead of comparable units last year by 16 percent. After 13 conversions to Roy Rogers, there remain 32 units, primarily in the Washington metropolitan area, where further expansion is planned. food service management continued to gain new accounts. The Business and Industry Division added to our growing metropolitan New York account list such major corporations as American Telephone and Telegraph, Avon and Mercedes-Benz. Our Hospital Division added six new accounts, and our Automatic Food Service Division continued its good growth. FAIRFIELD FARM KITCHENS had the first profitable year in its six-year history, and external sales increased by more than one third. We made important progress on our entry into the theme park business during the year. Rezoning of land was granted by local governments in all three areas where we plan to build—in Virginia near Washington, D.C, in the Chicago area and in Santa Clara, California, south of San Francisco. We have begun staffing for the park in Santa Clara and expect to break ground this fall, with opening scheduled for 1975. We hope to begin construction in either Washington or Chicago next spring. In 1974 we'll see continued expansion in all areas, but especially in Farrells, Dinner Houses, Big Boy, Roy Rogers, and Food Service Management. We are confident that the great public appeal of our restaurants will enable us to have another good year in 1974.