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Sheraton Corporation of America, 1957 Annual Report
Image 26
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Starwood Hotels & Resorts. Sheraton Corporation of America, 1957 Annual Report - Image 26. 1957. Hospitality Industry Archives, Conrad N. Hilton College of Hotel and Restaurant Management, University of Houston. University of Houston Digital Library. Web. December 6, 2019. https://digital.lib.uh.edu/collection/hiltonar/item/1659/show/1656.

Disclaimer: This is a general citation for reference purposes. Please consult the most recent edition of your style manual for the proper formatting of the type of source you are citing. If the date given in the citation does not match the date on the digital item, use the more accurate date below the digital item.

Starwood Hotels & Resorts. (1957). Sheraton Corporation of America, 1957 Annual Report - Image 26. Annual Reports from the Hospitality Industry Archives. Hospitality Industry Archives, Conrad N. Hilton College of Hotel and Restaurant Management, University of Houston. Retrieved from https://digital.lib.uh.edu/collection/hiltonar/item/1659/show/1656

Disclaimer: This is a general citation for reference purposes. Please consult the most recent edition of your style manual for the proper formatting of the type of source you are citing. If the date given in the citation does not match the date on the digital item, use the more accurate date below the digital item.

Starwood Hotels & Resorts, Sheraton Corporation of America, 1957 Annual Report - Image 26, 1957, Annual Reports from the Hospitality Industry Archives, Hospitality Industry Archives, Conrad N. Hilton College of Hotel and Restaurant Management, University of Houston, accessed December 6, 2019, https://digital.lib.uh.edu/collection/hiltonar/item/1659/show/1656.

Disclaimer: This is a general citation for reference purposes. Please consult the most recent edition of your style manual for the proper formatting of the type of source you are citing. If the date given in the citation does not match the date on the digital item, use the more accurate date below the digital item.

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Compound Item Description
Title Sheraton Corporation of America, 1957 Annual Report
Creator (LCNAF)
  • Starwood Hotels & Resorts
Publisher Starwood Hotels & Resorts
Date 1957
Description Sheraton Corporation of America Annual Report for the year ending on April 30, 1957.
Subject.Topical (LCSH)
  • Hospitality industry
  • Hotel management
  • Corporation reports
Subject.Name (LCNAF)
  • Starwood Hotels & Resorts
Genre (AAT)
  • annual reports
  • business records
Language English
Type (DCMI)
  • Text
  • Image
Original Item Location Conrad N. Hilton Papers
Digital Collection Annual Reports from the Hospitality Industry Archives
Digital Collection URL http://digital.lib.uh.edu/collection/hiltonar
Repository Hospitality Industry Archives, Conrad N. Hilton College of Hotel and Restaurant Management, University of Houston
Repository URL http://www.uh.edu/hilton-college/About/hospitality-industry-archives
Use and Reproduction No Copyright - United States
File Name index.cpd
Item Description
Title Image 26
Format (IMT)
  • image/jpeg
File Name hiltonar_201609_021_026.jpg
Transcript • 1937 one hotel, valued at $350,000. # 1939 Three new hotels . . . and the Sheraton name is acquired. The Sheraton Hotel in Boston urns one of three bought, and it had a large, expensive electric sign on the roof. The other two had easily replaceable signs — thus the Sheraton name was chosen. 1941 Boston*s famed Copley-Plaza (now Sheraton-Plaza) acquired. J3L 20 -year highlights 1946 Merger with United States Realty 6? Improvement Corporation, with many desirable properties, including the Whitehall Building in New Tork. This merger brought about a • listing on the New Tork Stock Exchange. 1948 New Tork*s Park-Central becomes Sheraton, the corporation's largest hotel. the Park- The brief paragraphs below tell at a glance an impressive story of growth. What they do not tell is the story of growth in stability. As Sheraton Hotels are modernized, their market value increases, as do their earnings. A dollar spent in such improvements as air conditioning, modernization, etc. often returns $2 in increased fair market value. And with this growth in stability, both the financial community and the travelling public make a new appraisal of Sheraton's operations. A new respect for hotels as a sound investment had to come, as the hotel industry began to catch up with other industries in the matter of modern management and finance ... a trend in which Sheraton has been a pioneer. With the population spurting upward, and business relentlessly opening up new and broader fields of enterprise, the future of large hotel operations looms bright. On the next page, you'll see what the immediate expansion plans call for. Note that two of the three properties are highway inns. There is room for both hotels and motels in the future, and Sheraton will have both. 24 1950 Cardy and Ford hotel chains in Canada become Sheraton Hotels. 1953 The famous Carlton, located two blocks north of the White House in Washington, becomes the Sheraton- Carlton. 1954 Sheraton Hotels now extend from coast to coast, as the legendary Palace, the center of San Francisco's social life, becomes the Sheraton-Palace. Chicago's leading hotel, the Sheraton-Blackstone, is acquired. One of the country's smartest luxury hotels, the Sheraton-Town House in downtown Los Angeles, is added, strengthening Sheraton's position on the West Coast. 1956 Sheraton acquires its first motels. The King George and De Witt Ranch in Syracuse become the Sheraton- Syracuse Inn and Sheraton-DeWitt Motel. 1957 Nine new directors, all corporation presidents or board chairmen of their respective companies, are elected to Sheraton's Board of Directors. The Eppley Hotels, including the 1350-room William Penn, now Penn-Sheraton in Pittsburgh, are acquired. Philadelphia Sheraton, first hotel constructed by the Company, is opened as a part of famous Penn Center development. Sheraton now has 45 hotels, and assets, at fair market value, of over $300,000,000. Printed In U.S.A.