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Marriott Corporation, 1970 Annual Report
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Marriott International, Inc.. Marriott Corporation, 1970 Annual Report - Image 7. 1970. Hospitality Industry Archives, Conrad N. Hilton College of Hotel and Restaurant Management, University of Houston. University of Houston Digital Library. Web. November 19, 2019. https://digital.lib.uh.edu/collection/hiltonar/item/1630/show/1604.

Disclaimer: This is a general citation for reference purposes. Please consult the most recent edition of your style manual for the proper formatting of the type of source you are citing. If the date given in the citation does not match the date on the digital item, use the more accurate date below the digital item.

Marriott International, Inc.. (1970). Marriott Corporation, 1970 Annual Report - Image 7. Annual Reports from the Hospitality Industry Archives. Hospitality Industry Archives, Conrad N. Hilton College of Hotel and Restaurant Management, University of Houston. Retrieved from https://digital.lib.uh.edu/collection/hiltonar/item/1630/show/1604

Disclaimer: This is a general citation for reference purposes. Please consult the most recent edition of your style manual for the proper formatting of the type of source you are citing. If the date given in the citation does not match the date on the digital item, use the more accurate date below the digital item.

Marriott International, Inc., Marriott Corporation, 1970 Annual Report - Image 7, 1970, Annual Reports from the Hospitality Industry Archives, Hospitality Industry Archives, Conrad N. Hilton College of Hotel and Restaurant Management, University of Houston, accessed November 19, 2019, https://digital.lib.uh.edu/collection/hiltonar/item/1630/show/1604.

Disclaimer: This is a general citation for reference purposes. Please consult the most recent edition of your style manual for the proper formatting of the type of source you are citing. If the date given in the citation does not match the date on the digital item, use the more accurate date below the digital item.

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Compound Item Description
Title Marriott Corporation, 1970 Annual Report
Creator (LCNAF)
  • Marriott International, Inc.
Publisher Marriott International, Inc.
Date 1970
Description Marriott Corporation Annual Report for the 53 weeks ending on July 31, 1970.
Subject.Topical (LCSH)
  • Hospitality industry
  • Hotel management
  • Corporation reports
Subject.Name (LCNAF)
  • Marriott International, Inc.
Genre (AAT)
  • annual reports
  • business records
Language English
Type (DCMI)
  • Text
  • Image
Original Item Location Marriott Hotels Collection
Digital Collection Annual Reports from the Hospitality Industry Archives
Digital Collection URL http://digital.lib.uh.edu/collection/hiltonar
Repository Hospitality Industry Archives, Conrad N. Hilton College of Hotel and Restaurant Management, University of Houston
Repository URL http://www.uh.edu/hilton-college/About/hospitality-industry-archives
Use and Reproduction No Copyright - United States
File Name index.cpd
Item Description
Title Image 7
Format (IMT)
  • image/jpeg
File Name hiltonar_201609_041_007.jpg
Transcript Review of Operations Marriott Restaurant Operations u Marriott Corporation is the most diverse food service organization in the United States, and most of this diversity resides in the company's Restaurant Operations Group. Under the direction of G. M. Hostage, this group did more than $135 million in business with retail and institutional customers in fiscal 1970, a record high. It also set new highs in number of units operating ... number of customers served . . . new territories penetrated . . . new concepts introduced — through eight components meeting the food service needs and preferences of differing audiences. Big Boy Coffee Shops—The coffee shop is popular in many markets, and Big Boy had a strong year in fiscal 1970. Of significance was development of a facility which combines the best features of the coffee shop and the Jr. Hot Shoppe fast food unit. Called the Big Boy Jr., the first unit was opened successfully in March in Santa Monica, California. A second followed shortly, and others are being planned. Total number of company-owned Big Boys is up to 46 units, from 35 the year before. This growth includes acquisition of three units in California from franchisees. There are now 579 franchised Big Boys in the United States and Canada. Hot Shoppes Restaurants—The famous Hot Shoppes system is going through considerable change in the dawn of the '70's. Curb service on the parking lots, once standard throughout the Washington area, is yielding to changing times. Six restaurants have been closed due to shifts in their markets, bringing to 28 the number of Hot Shoppes in operation. Two of those closed have been converted to Big Boys, and several more conversions are planned. Most remaining Hot Shoppes are in good Fun at Jr. Hot Shoppes—Make Your Own Ice Cream Sundae locations and doing well. And they are taking on new dimensions, such as limited cocktail service, installation of Country Store gift shops, and changes in menu and decor. These family restaurants are expected to do well in the years ahead as they offer a wider variety of complete meal service than the fast food operation. Hot Shoppes Cafeterias—Marriott cafeterias rank at the head of their class, and fiscal 1970 was a record year. Concentration is on locations in closed mall shopping centers, where highly-styled cafeterias do a good volume with the shopping public. Two new units were opened in 1 970—including the first in New York State, at White Plains. Plans were made during the year to continue expanding into other states. A major innovation during 1970 was a direct "kitchen-to-customer" serving line, improving the freshness of certain foods and the efficiency of operations. Jr. Hot Shoppes—The greatest growth area in Food Operations is with Jr. Hot Shoppes fast food units. Nineteen new "Jrs." were opened in fiscal 1970, pushing the total to 48. Competition in fast foods is severe, and many operators across the country have failed. Jr. Hot Shoppes, however, are strong in their markets. Their menu has been expanded and cafeteria-style service has been installed in many high-volume units. Inside seating. MARRIOTT RESTAURANT OPERATIONS increase (Decrease) 11 27 9 (6) 2 1 44 - .38 '-" 39 77 Company-Operated Units Big Boy Coffee Shops - Ending Fiscal 70 46 - £ 72 Ending Fiscal '69 35 46 54 34 35 17 5 225 641 92 633 Food Service Management _ . 63 26 Oafflteriqfi . 37 Terminal & Toil Road Units Vfindinfj RnntP«5 17 6 Total Units _ 269 Franchised Units Big Roy - _679 131 Total Units 710