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Marriott Corporation, 1975 Annual Report
Image 23
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Marriott International, Inc.. Marriott Corporation, 1975 Annual Report - Image 23. 1975. Hospitality Industry Archives, Conrad N. Hilton College of Hotel and Restaurant Management, University of Houston. University of Houston Digital Library. Web. October 20, 2020. https://digital.lib.uh.edu/collection/hiltonar/item/1560/show/1542.

Disclaimer: This is a general citation for reference purposes. Please consult the most recent edition of your style manual for the proper formatting of the type of source you are citing. If the date given in the citation does not match the date on the digital item, use the more accurate date below the digital item.

Marriott International, Inc.. (1975). Marriott Corporation, 1975 Annual Report - Image 23. Annual Reports from the Hospitality Industry Archives. Hospitality Industry Archives, Conrad N. Hilton College of Hotel and Restaurant Management, University of Houston. Retrieved from https://digital.lib.uh.edu/collection/hiltonar/item/1560/show/1542

Disclaimer: This is a general citation for reference purposes. Please consult the most recent edition of your style manual for the proper formatting of the type of source you are citing. If the date given in the citation does not match the date on the digital item, use the more accurate date below the digital item.

Marriott International, Inc., Marriott Corporation, 1975 Annual Report - Image 23, 1975, Annual Reports from the Hospitality Industry Archives, Hospitality Industry Archives, Conrad N. Hilton College of Hotel and Restaurant Management, University of Houston, accessed October 20, 2020, https://digital.lib.uh.edu/collection/hiltonar/item/1560/show/1542.

Disclaimer: This is a general citation for reference purposes. Please consult the most recent edition of your style manual for the proper formatting of the type of source you are citing. If the date given in the citation does not match the date on the digital item, use the more accurate date below the digital item.

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Compound Item Description
Title Marriott Corporation, 1975 Annual Report
Creator (LCNAF)
  • Marriott International, Inc.
Publisher Marriott International, Inc.
Date 1975
Description Marriott Corporation Annual Report for the 52 weeks ending on July 25, 1975.
Subject.Topical (LCSH)
  • Hospitality industry
  • Hotel management
  • Corporation reports
Subject.Name (LCNAF)
  • Marriott International, Inc.
Genre (AAT)
  • annual reports
  • business records
Language English
Type (DCMI)
  • Text
  • Image
Original Item Location Marriott Hotels Collection
Digital Collection Annual Reports from the Hospitality Industry Archives
Digital Collection URL http://digital.lib.uh.edu/collection/hiltonar
Repository Hospitality Industry Archives, Conrad N. Hilton College of Hotel and Restaurant Management, University of Houston
Repository URL http://www.uh.edu/hilton-college/About/hospitality-industry-archives
Use and Reproduction No Copyright - United States
File Name index.cpd
Item Description
Title Image 23
Format (IMT)
  • image/jpeg
File Name hiltonar_201609_046_023.jpg
Transcript Sun Line Cruises FREDERIC V. MALEK Senior Vice President A combination of difficulties plunged Sun Line into deeper trouble in fiscal '75. Cruise ship losses totaled $5.8 million. New itineraries, reorganization of staff and sales programs, and strengthened internal controls are in place as fiscal '76 begins. Political stability in Sun Line's major market of the Eastern Mediterranean has been returning. And bookings are better. A major improvement is seen for fiscal '76. ^-> Stella Solaris, cruising in the Greek Islands from spring to fall.. . in the Caribbean during winter SUN LINE, plagued with problems since the energy crisis erupted in mid-1974, had a poor fiscal '75. However, as fiscal '76 begins, the division's major problems show signs of abating. In fiscal '75, the cruise market dropped off sharply. Inflation caused some people to re-think their cruise plans. Others decided to cancel or defer a Mediterranean cruise with the Greece-Turkey flare-up in the summer of 1974. Aggravating the situation was a joint venture with an East Coast wholesale travel firm. This did not produce the desired bookings and anticipated results. Sun Line has now: • Repositioned its ships in the Caribbean winter market with appealing new itineraries, while solidifying its positioning in the Aegean and Mediterra nean, spring through autumn. • Completely revamped its North American marketing organization, adding strong industry professionals. • Implemented several programs to develop support among travel agents. • Upgraded sales representation in key European countries. • Installed improved financial and sales controls to better enable management to foresee and act upon new developments. The steps already taken, along with an improving economy and prospects for peace in the Mediterranean, augur well for the future. Sun Line still holds its premier ranking in the industry, and bookings early in fiscal '76 are improved. The losses incurred in fiscal '75 should be reduced by at least two-thirds this year.