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Marriott Corporation, 1975 Annual Report
Image 19
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Marriott International, Inc.. Marriott Corporation, 1975 Annual Report - Image 19. 1975. Hospitality Industry Archives, Conrad N. Hilton College of Hotel and Restaurant Management, University of Houston. University of Houston Digital Library. Web. July 13, 2020. https://digital.lib.uh.edu/collection/hiltonar/item/1560/show/1538.

Disclaimer: This is a general citation for reference purposes. Please consult the most recent edition of your style manual for the proper formatting of the type of source you are citing. If the date given in the citation does not match the date on the digital item, use the more accurate date below the digital item.

Marriott International, Inc.. (1975). Marriott Corporation, 1975 Annual Report - Image 19. Annual Reports from the Hospitality Industry Archives. Hospitality Industry Archives, Conrad N. Hilton College of Hotel and Restaurant Management, University of Houston. Retrieved from https://digital.lib.uh.edu/collection/hiltonar/item/1560/show/1538

Disclaimer: This is a general citation for reference purposes. Please consult the most recent edition of your style manual for the proper formatting of the type of source you are citing. If the date given in the citation does not match the date on the digital item, use the more accurate date below the digital item.

Marriott International, Inc., Marriott Corporation, 1975 Annual Report - Image 19, 1975, Annual Reports from the Hospitality Industry Archives, Hospitality Industry Archives, Conrad N. Hilton College of Hotel and Restaurant Management, University of Houston, accessed July 13, 2020, https://digital.lib.uh.edu/collection/hiltonar/item/1560/show/1538.

Disclaimer: This is a general citation for reference purposes. Please consult the most recent edition of your style manual for the proper formatting of the type of source you are citing. If the date given in the citation does not match the date on the digital item, use the more accurate date below the digital item.

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Compound Item Description
Title Marriott Corporation, 1975 Annual Report
Creator (LCNAF)
  • Marriott International, Inc.
Publisher Marriott International, Inc.
Date 1975
Description Marriott Corporation Annual Report for the 52 weeks ending on July 25, 1975.
Subject.Topical (LCSH)
  • Hospitality industry
  • Hotel management
  • Corporation reports
Subject.Name (LCNAF)
  • Marriott International, Inc.
Genre (AAT)
  • annual reports
  • business records
Language English
Type (DCMI)
  • Text
  • Image
Original Item Location Marriott Hotels Collection
Digital Collection Annual Reports from the Hospitality Industry Archives
Digital Collection URL http://digital.lib.uh.edu/collection/hiltonar
Repository Hospitality Industry Archives, Conrad N. Hilton College of Hotel and Restaurant Management, University of Houston
Repository URL http://www.uh.edu/hilton-college/About/hospitality-industry-archives
Use and Reproduction No Copyright - United States
File Name index.cpd
Item Description
Title Image 19
Format (IMT)
  • image/jpeg
File Name hiltonar_201609_046_019.jpg
Transcript Marriott Hotels Group JAMES E. DURBIN President Hotels Group Fiscal '75 was a difficult year for the entire lodging industry as recession and inflation cut into travel. Marriott's established hotels, however, topped prior-year profits. Sales for the Group as a whole increased 14%, but Group profits were off 5% due primarily to startup costs for seven new hotels and a one-time charge for six canceled development projects. Total rooms increased a record 3,206 to 13,393, up 31%. World Travel's first profits and strong gains in condominiums and Inn franchising were major highlights of fiscal '75. SALES (in millions Hotels Group $216j5 $190.4 $161.9 $102.6 $120.1 1971 1972 1973 1974 1975 The outstanding Newport Beach Marriott Hotel, its interior court open to the sky MARRIOTT'S U.S. HOTELS held up well last year, especially in view of the economy. Excluding new properties, profits improved over the year before. And in this business climate—when the hotel industry in general was damaged so badly—increasing profits was a remarkable accomplishment. It was achieved in many ways: aggressive marketing, strict new operating controls, careful balancing of room rates with rising costs and unstable demand, and better manpower planning. The occupancy rate for comparable U.S. hotels slipped some, but closed at a still-strong 80%. A softening of travel and meeting activities overall posed a real marketing challenge. As the re-