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Marriott Corporation, 1968 Annual Report
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Marriott International, Inc.. Marriott Corporation, 1968 Annual Report - Image 5. 1968. Hospitality Industry Archives, Conrad N. Hilton College of Hotel and Restaurant Management, University of Houston. University of Houston Digital Library. Web. November 28, 2020. https://digital.lib.uh.edu/collection/hiltonar/item/153/show/125.

Disclaimer: This is a general citation for reference purposes. Please consult the most recent edition of your style manual for the proper formatting of the type of source you are citing. If the date given in the citation does not match the date on the digital item, use the more accurate date below the digital item.

Marriott International, Inc.. (1968). Marriott Corporation, 1968 Annual Report - Image 5. Annual Reports from the Hospitality Industry Archives. Hospitality Industry Archives, Conrad N. Hilton College of Hotel and Restaurant Management, University of Houston. Retrieved from https://digital.lib.uh.edu/collection/hiltonar/item/153/show/125

Disclaimer: This is a general citation for reference purposes. Please consult the most recent edition of your style manual for the proper formatting of the type of source you are citing. If the date given in the citation does not match the date on the digital item, use the more accurate date below the digital item.

Marriott International, Inc., Marriott Corporation, 1968 Annual Report - Image 5, 1968, Annual Reports from the Hospitality Industry Archives, Hospitality Industry Archives, Conrad N. Hilton College of Hotel and Restaurant Management, University of Houston, accessed November 28, 2020, https://digital.lib.uh.edu/collection/hiltonar/item/153/show/125.

Disclaimer: This is a general citation for reference purposes. Please consult the most recent edition of your style manual for the proper formatting of the type of source you are citing. If the date given in the citation does not match the date on the digital item, use the more accurate date below the digital item.

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Compound Item Description
Title Marriott Corporation, 1968 Annual Report
Creator (LCNAF)
  • Marriott International, Inc.
Publisher Marriott International, Inc.
Date 1968
Description Marriott Corporation Annual Report for the 52 weeks ending on July 28, 1968.
Subject.Topical (LCSH)
  • Hospitality industry
  • Hotel management
  • Corporation reports
Subject.Name (LCNAF)
  • Marriott International, Inc.
Genre (AAT)
  • annual reports
  • business records
Language English
Type (DCMI)
  • Text
  • Image
Original Item Location Marriott Hotels Collection
Digital Collection Annual Reports from the Hospitality Industry Archives
Digital Collection URL http://digital.lib.uh.edu/collection/hiltonar
Repository Hospitality Industry Archives, Conrad N. Hilton College of Hotel and Restaurant Management, University of Houston
Repository URL http://www.uh.edu/hilton-college/About/hospitality-industry-archives
Use and Reproduction No Copyright - United States
File Name index.cpd
Item Description
Title Image 5
Format (IMT)
  • image/jpeg
File Name hiltonar_201609_039_005.jpg
Transcript leadership we have in United States markets into the rapidly growing travel market overseas. Aggressive leadership is required to direct such widespread growth, and we are pleased that Mr. J. 0. Jarrard has joined our company to head up the In-Flite Services group, replacing Gen. H. H. Shaller, who retired in February 1968. Mr. Jarrard is a seasoned airline executive having been vice president for sales and services of American Airlines, and prior to that serving with Eastern and TWA. Food service remains our principal business with about 90% of sales and revenues resulting from food and beverage sales. The balance consists of hotel room and meeting space rentals and franchise income. Recently we learned through a survey reported by Institutions Magazine that Marriott Corporation and its franchisees prepare and serve more meals every day than any other operator, public or private, except the United States Army. The market for food service away from home is the fastest growing retail market and Marriott Corporation is active in all phases, including the following: Specialty restaurants (operated by our Hotel Group) Service restaurants (Hot Shoppes) Coffee shops (Big Boy) Fast food units (Jr. Hot Shoppes, Roy Rogers) Cafeterias Food service management (industry, hospitals, schools, etc.) Automatic vending Tollroad operations Airport restaurants In-flite services Our diversification in this active market is one of our greatest strengths and the reason why we have continued to grow in sales and profits at a rate exceeding 15 per cent a year. Franchising is probably the fastest growing phase of the food service business because it combines the knowledge, experience and financial strength of a chain operator with the drive and profit motivation of the individual operator. Although we just entered the field in May 1967 with our Big Boy acquisition, we have made rapid strides into franchising. We purchased the Robee's Roast Beef Sandwich and subsequently changed the name to Roy Rogers Western Roast Beef after signing up that famous cowboy personality. Personal appearances by Roy at the restaurant openings have met with great success. To date there are 40 Roy Rogers Roast Beef units open with nearly 100 expected by the end of this calendar year.