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Sheraton Corporation of America, 1965 Annual Report
Image 12
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Starwood Hotels & Resorts. Sheraton Corporation of America, 1965 Annual Report - Image 12. 1965. Hospitality Industry Archives, Conrad N. Hilton College of Hotel and Restaurant Management, University of Houston. University of Houston Digital Library. Web. November 13, 2019. https://digital.lib.uh.edu/collection/hiltonar/item/1466/show/1457.

Disclaimer: This is a general citation for reference purposes. Please consult the most recent edition of your style manual for the proper formatting of the type of source you are citing. If the date given in the citation does not match the date on the digital item, use the more accurate date below the digital item.

Starwood Hotels & Resorts. (1965). Sheraton Corporation of America, 1965 Annual Report - Image 12. Annual Reports from the Hospitality Industry Archives. Hospitality Industry Archives, Conrad N. Hilton College of Hotel and Restaurant Management, University of Houston. Retrieved from https://digital.lib.uh.edu/collection/hiltonar/item/1466/show/1457

Disclaimer: This is a general citation for reference purposes. Please consult the most recent edition of your style manual for the proper formatting of the type of source you are citing. If the date given in the citation does not match the date on the digital item, use the more accurate date below the digital item.

Starwood Hotels & Resorts, Sheraton Corporation of America, 1965 Annual Report - Image 12, 1965, Annual Reports from the Hospitality Industry Archives, Hospitality Industry Archives, Conrad N. Hilton College of Hotel and Restaurant Management, University of Houston, accessed November 13, 2019, https://digital.lib.uh.edu/collection/hiltonar/item/1466/show/1457.

Disclaimer: This is a general citation for reference purposes. Please consult the most recent edition of your style manual for the proper formatting of the type of source you are citing. If the date given in the citation does not match the date on the digital item, use the more accurate date below the digital item.

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Compound Item Description
Title Sheraton Corporation of America, 1965 Annual Report
Creator (LCNAF)
  • Starwood Hotels & Resorts
Publisher Starwood Hotels & Resorts
Date 1965
Description Sheraton Corporation of America Annual Report for the year ending on April 30, 1965.
Subject.Topical (LCSH)
  • Hospitality industry
  • Hotel management
  • Corporation reports
Subject.Name (LCNAF)
  • Starwood Hotels & Resorts
Genre (AAT)
  • annual reports
  • business records
Language English
Type (DCMI)
  • Text
  • Image
Original Item Location Conrad N. Hilton Papers
Digital Collection Annual Reports from the Hospitality Industry Archives
Digital Collection URL http://digital.lib.uh.edu/collection/hiltonar
Repository Hospitality Industry Archives, Conrad N. Hilton College of Hotel and Restaurant Management, University of Houston
Repository URL http://www.uh.edu/hilton-college/About/hospitality-industry-archives
Use and Reproduction No Copyright - United States
File Name index.cpd
Item Description
Title Image 12
Format (IMT)
  • image/jpeg
File Name hiltonar_201609_025_012.jpg
Transcript IO §> Standard Wholesale Supply Corporation and International Hotel Supply Corporation handle major purchasing, except food and beverage, for Sheraton's owned, leased, and franchised properties in the U.S.A.; these subsidiaries continue to return benefits to hotels by centralized purchasing. In addition to purchasing supplies and equipment for Sheraton, International Hotel Supply Corporation offers purchasing services to hotels, hospitals, colleges, and churches. Recent installations, in conjunction with decorating services supplied by Sheraton Design and Development, Inc., include: dormitories for Northeastern University, Boston; McAllister College, St. Paul; and the University of Ohio, Athens; the home office of Union Savings Bank in Boston and the Hyannis Country Squire Motel on Cape Cod. Unifood Corporation makes volume food purchases for Sheraton from its headquarters in Boston's Sheraton building and five other regional offices. Sheraton Inns, Inc. three-year-old franchise division, now totals 31 Sheraton Inns in operation in the U.S., Canada and the Bahamas, and 17 more in various stages of planning and construction. "Grand Hotels" rejuvenated The Sheraton-East on New York's Park Avenue and the Penn-Sheraton on Pittsburgh's Mellon Square will spend more than a million dollars for improvements in keeping with the tradition of these noted hotels. The Sheraton-East has recently opened Le Palais, a specialty restaurant featuring Viennese cuisine, and has refurbished many luxury suites. The Penn-Sheraton's improvement program calls for continued redecoration of all function areas, guest rooms, and luxury French suites. SHERATON NATIONAL ADVERTISING PROGRAM: A new and completely different advertising theme urging businessmen to "unwind" at Sheraton hotels was introduced in newspapers, magazines, television, radio and outdoor media. TV and radio commercials and all print advertisements, featuring a "wound-up" business executive with a key in his back unwinding at the end of his day in a Sheraton hotel, have attracted considerable national attention particularly in view of recent medical theories on "jet fatigue". Individual hotels have further capitalized on this appeal to business travelers by distribution of cocktail napkins, stirrers, and other promotional materials.