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Marriott Corporation, 1981 Annual Report
Image 22
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Marriott International, Inc.. Marriott Corporation, 1981 Annual Report - Image 22. 1981. Hospitality Industry Archives, Conrad N. Hilton College of Hotel and Restaurant Management, University of Houston. University of Houston Digital Library. Web. October 29, 2020. https://digital.lib.uh.edu/collection/hiltonar/item/1445/show/1422.

Disclaimer: This is a general citation for reference purposes. Please consult the most recent edition of your style manual for the proper formatting of the type of source you are citing. If the date given in the citation does not match the date on the digital item, use the more accurate date below the digital item.

Marriott International, Inc.. (1981). Marriott Corporation, 1981 Annual Report - Image 22. Annual Reports from the Hospitality Industry Archives. Hospitality Industry Archives, Conrad N. Hilton College of Hotel and Restaurant Management, University of Houston. Retrieved from https://digital.lib.uh.edu/collection/hiltonar/item/1445/show/1422

Disclaimer: This is a general citation for reference purposes. Please consult the most recent edition of your style manual for the proper formatting of the type of source you are citing. If the date given in the citation does not match the date on the digital item, use the more accurate date below the digital item.

Marriott International, Inc., Marriott Corporation, 1981 Annual Report - Image 22, 1981, Annual Reports from the Hospitality Industry Archives, Hospitality Industry Archives, Conrad N. Hilton College of Hotel and Restaurant Management, University of Houston, accessed October 29, 2020, https://digital.lib.uh.edu/collection/hiltonar/item/1445/show/1422.

Disclaimer: This is a general citation for reference purposes. Please consult the most recent edition of your style manual for the proper formatting of the type of source you are citing. If the date given in the citation does not match the date on the digital item, use the more accurate date below the digital item.

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Compound Item Description
Title Marriott Corporation, 1981 Annual Report
Creator (LCNAF)
  • Marriott International, Inc.
Publisher Marriott International, Inc.
Date 1981
Description Marriott Corporation Annual Report for calendar year 1981.
Subject.Topical (LCSH)
  • Hospitality industry
  • Hotel management
  • Corporation reports
Subject.Name (LCNAF)
  • Marriott International, Inc.
Genre (AAT)
  • annual reports
  • business records
Language English
Type (DCMI)
  • Text
  • Image
Original Item Location Marriott Hotels Collection
Digital Collection Annual Reports from the Hospitality Industry Archives
Digital Collection URL http://digital.lib.uh.edu/collection/hiltonar
Repository Hospitality Industry Archives, Conrad N. Hilton College of Hotel and Restaurant Management, University of Houston
Repository URL http://www.uh.edu/hilton-college/About/hospitality-industry-archives
Use and Reproduction No Copyright - United States
File Name index.cpd
Item Description
Title Image 22
Format (IMT)
  • image/jpeg
File Name hiltonar_201609_053_022.jpg
Transcript Restaurants The new large roast beef sandwich is a favorite at Boy Bogers, our fastest-growing restaurant operation. Sales ($ in millions) Operating Income ($ in millions) Nearly 55 years ago, Marriott Corporation began as a nine-seat root beer stand in Washington, D.C. At the end of 1981, Marriott's Restaurant Group included 549 company-operated and 1,083 franchised units serving popularly priced food in 46 states, Canada and Japan. The two largest divisions are Roy Rogers fast food restaurants and Bob's Big Boy coffee shops. Together they accounted for approximately 85% of the group's operating income in 1981. Other operations include Hot Shoppes cafeterias and service restaurants, located primarily in the Washington, D.C. area. Careful analysis of the restaurant business has led to significant events in recent months: the sale of the Farrell's Division, development of a dynamic new strategic plan for Roy Rogers and, as an element of that plan, acquisition of Gino's Inc. These moves have helped Marriott position itself for solid growth in the restaurant industry. Performance in 1981 The Restaurant Group performed well in a very competitive environment during 1981. Sales rose 8%, while operating income increased 17% before losses on closed units. Including losses on dispositions (which occurred primarily in 1980), the group showed a 30% increase in operating income in 1981. Profits improved in all major divisions. Results reflected contributions from 59 new company-operated and franchised units, heavy promotion, stable food prices and improved productivity. Average checks increased, but customer counts declined slightly, reflecting economic conditions in our markets. Operations □ Roy Rogers. Strong profit gains were recorded in the Roy Rogers Division in 1981, as aggressive promotion and the expanded menu of high quality fare introduced in 1980 proved successful. Developments during 1981 included the addition of a new large roast beef sandwich, and an improved breakfast menu in selected stores. Significant progress was made in the division's "Cookin"' program, where older units are given updated interior design packages and signage to make them compatible with new Roy's stores. Approximately 40% of the older stores have been refurbished under this program. The number of company-operated Roy's was expanded by 17% with the net addition of 34 new units. □ Big Boy. Results for the Big Boy Division were paced by its West Coast operations, where special emphasis on improved value and productivity yielded solid profit growth. Big Boy has a strong market position in this area, and has continued to expand in existing markets. Eastern operations also posted improved profits in 1981. Expanded salad bars and a new, more creative menu are being tested in selected Big Boy coffee shops in this region. The menu features more extensive sandwich selections and includes new hot entrees. Customer response will continue to be monitored in the test units. If response remains satisfactory, the new menu and expanded salad bar will be rolled out gradually to other stores in the region. Positioning for Growth Three significant steps were taken in 1981, resulting in transactions completed in early 1982 that substantially enhance the group's ability to grow. □ Farrell's sale. In March 1982, the company completed the sale of Farrell's Ice Cream Parlour Restaurants for $15 million. This sale is consistent with the decision to concentrate efforts of the Restaurant Group primarily in the fast food and coffee shop market segments. □ Roy Rogers strategy. A Roy Rogers strategy study was completed in late 1981 and helped define a long-term plan for the division. The study concluded that an aggressive expansion program in selected markets is attractive from both financial and marketing perspectives. Research found that customers in Roy's markets perceive its food quality to be very high and that Roy's strengths can support expansion. Management has adopted the study's recommendations, which include expansion of Roy's in attractive markets, through selected new construction and acquisition of existing restaurant units. Franchising will be used selectively to enhance the economics and speed of expansion. The division will continue to refine current Roy's concepts to meet evolving consumer needs, while maintaining the concept position of high quality/ high volume. 20