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Marriott Corporation, 1981 Annual Report
Image 21
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Marriott International, Inc.. Marriott Corporation, 1981 Annual Report - Image 21. 1981. Hospitality Industry Archives, Conrad N. Hilton College of Hotel and Restaurant Management, University of Houston. University of Houston Digital Library. Web. August 9, 2020. https://digital.lib.uh.edu/collection/hiltonar/item/1445/show/1421.

Disclaimer: This is a general citation for reference purposes. Please consult the most recent edition of your style manual for the proper formatting of the type of source you are citing. If the date given in the citation does not match the date on the digital item, use the more accurate date below the digital item.

Marriott International, Inc.. (1981). Marriott Corporation, 1981 Annual Report - Image 21. Annual Reports from the Hospitality Industry Archives. Hospitality Industry Archives, Conrad N. Hilton College of Hotel and Restaurant Management, University of Houston. Retrieved from https://digital.lib.uh.edu/collection/hiltonar/item/1445/show/1421

Disclaimer: This is a general citation for reference purposes. Please consult the most recent edition of your style manual for the proper formatting of the type of source you are citing. If the date given in the citation does not match the date on the digital item, use the more accurate date below the digital item.

Marriott International, Inc., Marriott Corporation, 1981 Annual Report - Image 21, 1981, Annual Reports from the Hospitality Industry Archives, Hospitality Industry Archives, Conrad N. Hilton College of Hotel and Restaurant Management, University of Houston, accessed August 9, 2020, https://digital.lib.uh.edu/collection/hiltonar/item/1445/show/1421.

Disclaimer: This is a general citation for reference purposes. Please consult the most recent edition of your style manual for the proper formatting of the type of source you are citing. If the date given in the citation does not match the date on the digital item, use the more accurate date below the digital item.

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Compound Item Description
Title Marriott Corporation, 1981 Annual Report
Creator (LCNAF)
  • Marriott International, Inc.
Publisher Marriott International, Inc.
Date 1981
Description Marriott Corporation Annual Report for calendar year 1981.
Subject.Topical (LCSH)
  • Hospitality industry
  • Hotel management
  • Corporation reports
Subject.Name (LCNAF)
  • Marriott International, Inc.
Genre (AAT)
  • annual reports
  • business records
Language English
Type (DCMI)
  • Text
  • Image
Original Item Location Marriott Hotels Collection
Digital Collection Annual Reports from the Hospitality Industry Archives
Digital Collection URL http://digital.lib.uh.edu/collection/hiltonar
Repository Hospitality Industry Archives, Conrad N. Hilton College of Hotel and Restaurant Management, University of Houston
Repository URL http://www.uh.edu/hilton-college/About/hospitality-industry-archives
Use and Reproduction No Copyright - United States
File Name index.cpd
Item Description
Title Image 21
Format (IMT)
  • image/jpeg
File Name hiltonar_201609_053_021.jpg
Transcript highly trained management group, plus our comprehensive procurement and service standards, help maintain this position. Obviously, the company's reputation enhances its ability to acquire and retain good customers. □ Strong marketing efforts. In recent years, a strong marketing effort in all business segments has helped the group to capitalize on its quality reputation and to attract profitable new business in sufficient volume to offset fluctuations in some markets. □ Stringent cost controls and high productivity. The group has been able to maintain and/or improve profit margins through a system of tight cost controls and comprehensive productivity improvement programs. The value of these systems was proven again in the difficult 1981 economic climate. Any meaningful future gains in volume from the existing unit base should improve profitability. Operations □ Airline catering. Results for the U.S. In-Flite Division were ahead of 1980 levels, despite continued softness in air travel and cutbacks in airline schedules due to the PATCO strike (which reduced our expected volume by about 5%). New accounts in a number of locations as well as stable food costs helped to offset the effects of reduced traffic. Flight kitchens were added in Seattle and Miami. Profits from international operations were below 1980 levels. Increased competition in the United Kingdom, Argentina and Brazil, coupled with the impact of the devaluation of several foreign currencies against a stronger U.S. dollar, hurt profitability. Also, Marriott absorbed substantial costs in connection with employee reductions in Spain, the U.K. and Argentina. Absorption of this expense in 1981 should help improve earnings in the years to come, as should an aggressive effort to gain profitable new international business. This effort includes a new program to provide specialized consulting services to international clients. □ Terminal restaurants. Sales and profits for Marriott-managed airport terminal restaurants improved in 1981 despite reductions in passenger traffic at several locations. This improvement was largely due to contributions for a portion of the year from acquired terminal facilities in Las Vegas and Anchorage. Marriott opened terminal restaurants in Saudi Arabia and additional facilities in the Hawaiian Islands during the year, and will continue to pursue new opportunities at home and abroad. Performance for the company's tollway restaurants was slightly ahead of 1980 levels. □ Food service management. Results for the Food Service Management Division increased strongly again in 1981. Effective marketing efforts produced extensive new business. Retention of existing accounts, productivity improvements and stable food costs also contributed to the substantial profit growth. During 1981, Food Service Management added 20 net new accounts. The division also has an outstanding record in account retention. Its longest continuous client association spans 42 years. Among major new accounts added in 1981 were the division's first international client—a hospital in Abu Dhabi, United Arab Emirates—and the following domestic accounts: Pfizer, Inc. corporate headquarters, New York City; Bechtel Corp., Houston; the Federal Reserve Bank of Chicago; and American University, Washington, D.C. Outlook Performance for the Contract Food Services Group in 1981 again demonstrated the group's ability to overcome weakness in the economy and depressed air travel. For the near term, the outlook must be tempered by the timing of economic recovery, but long- term prospects for continued growth in this business are favorable. British Caledonian was a major new international addition to our roster of airline catering clients in 1981. Sales 77 78 79 80 81 Operating Income (S in millions) 78 79 80 19