Keyword
in
Collection
Date
to
Marriott Corporation, 1981 Annual Report
Image 19
Citation
MLA
APA
Chicago/Turabian
Marriott International, Inc.. Marriott Corporation, 1981 Annual Report - Image 19. 1981. Hospitality Industry Archives, Conrad N. Hilton College of Hotel and Restaurant Management, University of Houston. University of Houston Digital Library. Web. October 29, 2020. https://digital.lib.uh.edu/collection/hiltonar/item/1445/show/1419.

Disclaimer: This is a general citation for reference purposes. Please consult the most recent edition of your style manual for the proper formatting of the type of source you are citing. If the date given in the citation does not match the date on the digital item, use the more accurate date below the digital item.

Marriott International, Inc.. (1981). Marriott Corporation, 1981 Annual Report - Image 19. Annual Reports from the Hospitality Industry Archives. Hospitality Industry Archives, Conrad N. Hilton College of Hotel and Restaurant Management, University of Houston. Retrieved from https://digital.lib.uh.edu/collection/hiltonar/item/1445/show/1419

Disclaimer: This is a general citation for reference purposes. Please consult the most recent edition of your style manual for the proper formatting of the type of source you are citing. If the date given in the citation does not match the date on the digital item, use the more accurate date below the digital item.

Marriott International, Inc., Marriott Corporation, 1981 Annual Report - Image 19, 1981, Annual Reports from the Hospitality Industry Archives, Hospitality Industry Archives, Conrad N. Hilton College of Hotel and Restaurant Management, University of Houston, accessed October 29, 2020, https://digital.lib.uh.edu/collection/hiltonar/item/1445/show/1419.

Disclaimer: This is a general citation for reference purposes. Please consult the most recent edition of your style manual for the proper formatting of the type of source you are citing. If the date given in the citation does not match the date on the digital item, use the more accurate date below the digital item.

URL
Embed Image
Compound Item Description
Title Marriott Corporation, 1981 Annual Report
Creator (LCNAF)
  • Marriott International, Inc.
Publisher Marriott International, Inc.
Date 1981
Description Marriott Corporation Annual Report for calendar year 1981.
Subject.Topical (LCSH)
  • Hospitality industry
  • Hotel management
  • Corporation reports
Subject.Name (LCNAF)
  • Marriott International, Inc.
Genre (AAT)
  • annual reports
  • business records
Language English
Type (DCMI)
  • Text
  • Image
Original Item Location Marriott Hotels Collection
Digital Collection Annual Reports from the Hospitality Industry Archives
Digital Collection URL http://digital.lib.uh.edu/collection/hiltonar
Repository Hospitality Industry Archives, Conrad N. Hilton College of Hotel and Restaurant Management, University of Houston
Repository URL http://www.uh.edu/hilton-college/About/hospitality-industry-archives
Use and Reproduction No Copyright - United States
File Name index.cpd
Item Description
Title Image 19
Format (IMT)
  • image/jpeg
File Name hiltonar_201609_053_019.jpg
Transcript executive team oversees every seven to ten hotels, helping to ensure high service standards and to maintain productivity. Marriott has the most intensive individual sales effort in the industry. There is one salesperson for every 90 rooms. Activity focuses on the three key markets for each hotel (individual business and pleasure travelers, and group meetings). The regional team management and strong individual sales effort, coupled with highly trained and experienced management at each hotel, have helped the company maintain high occupancy rates and profit margins even in difficult periods. □ Reduced capital intensity. Outside investors own about 75% of our hotel rooms, which Marriott operates under long-term operating agreements. The higher proportion of company-operated hotels owned by outsiders has enabled Marriott to capitalize on its hotel management expertise. Thus our hotel business has become far less capital intensive, permitting Marriott to continue its dynamic expansion program. □ Assured future growth. Growth of rooms in the Marriott system at an annual rate in excess of 20% through the mid-1980s is virtually assured by projects already under construction and financed. All projects to be completed through 1983, and most of those in 1984, are progressing satisfactorily. The remaining 1984 and 1985 projects have been developed to the extent that we are confident of producing an adequate supply of additional rooms to reach our expansion objectives. While financing new hotels obviously has become more difficult, we have been able to continue to expand at an acceptable rate using alternative sources of financing. One innovative new source of funding is an equity syndication involving 11 Marriott hotels, to be offered in the form of limited partnership interests in the spring of 1982. Bank commitments to this partnership already have been arranged. Expansion in 1981 and 1982 In 1981, the total number of rooms in the Marriott system increased by 10,250, or 34%. This was accomplished through the addition of 23 hotels, resorts and franchised inns, and expansion at six existing properties. Such growth obviously presents difficult challenges in manpower planning and development, but the company's management development systems have proven equal to the task. Years of careful preparations for our hotel growth in the early 1980s now are reaching fruition. New hotels opened in 1981 included (rooms in brackets): Anaheim, California (746), Atlanta Airport (653), Des Moines (416), Gaithersburg, Maryland (301), Houston Greenspoint (400), LaGuardia Airport (440), Nashville (400), Salt Lake City (518), Seattle (462), South Bend (300), Tampa (312), Tysons Corner, Virginia (398), Washington, D.C. (350) and Westchester, New York (444). New resorts were opened at Hilton Head Island, South Carolina (341), Lexington, Kentucky (317) and Maui, Hawaii (720). New franchised inns opened in Buffalo (360) and Columbus, Ohio (306). The company acquired the Mountain Shadows Resort in Scottsdale, Arizona (346), the Grand Hotel—a resort in Point Clear, Alabama (172) and a hotel in Oak Brook, Illinois (350). One new international hotel was opened in Amman, Jordan (300). For 1982, approximately 10,000 rooms are scheduled to be added, of which 8,600 will come from 18 new hotels and from existing hotels gained in the Host merger. The remainder will result from expansion at four existing locations. Heated swimming pools and extensive health facilities, like those at our new Atlanta Airport hotel, are found throughout the Marriott system. No one does banquets better than Marriott, here at our luxurious new Hilton Head Island resort. 17